Are you searching for a low-investment business idea that combines creativity and profitability? Selling posters online could be the perfect option for you.
Today, consumers are seeking a diverse range of products to personalise their living spaces. From motivational quotes to pop culture designs and minimalist art, posters are a popular choice with high-profit margins.
Thanks to platforms like Etsy, Shopify, and print-on-demand services, starting your own poster business is now easier and more scalable than ever.
Whether you’re an artist, designer, or entrepreneur seeking to launch and grow a scalable online business, this guide will walk you through everything you need to know to establish and grow a successful poster-selling brand.
In this complete guide to selling posters online, you’ll learn:
- How to get started selling posters—even if you’re a beginner.
- Whether you can realistically make money selling posters online.
- The best design tools to create professional-quality poster artwork.
- Where to design and sell your posters with ease.
- A comparison of top platforms like Etsy vs. Redbubble (and others).
- Whether to use marketplaces or build your online store.
- Step-by-step instructions to start a poster business from scratch.
- How to handle printing, packaging, and shipping with or without inventory.
- Effective marketing strategies to drive traffic and sales.
- What types of posters sell best, and which trends are hot right now.
Why Selling Posters Online Is a Profitable Idea?
People love decorating their spaces with posters that match their personality and style. In India, the demand for creative wall art is growing fast.
A recent report indicates that the wall-covering market in India was valued at $3.6 billion in 2025 and is expected to reach $5.2 billion by 2033.
More people now care about the appearance of their homes and offices, and they want custom wall art that truly stands out.
With advancements in printing types, it’s now possible to create high-quality posters with detailed and vibrant designs.
Many hotels, shops, and offices are also using custom posters to make their spaces look unique. And with online shopping becoming more popular, it’s easier than ever for people to buy posters—and for you to sell them.
Can You Make Money Selling Posters Online?
Yes, you definitely can.
Here’s why this business is a great option—especially for beginners:
Strong Demand for Custom Posters
Shoppers today want more than mass-produced decor; they want posters that reflect their identity, interests, and lifestyle.
The rise of high-resolution digital printing has made it easier than ever to produce intricate, photorealistic, and fully customisable poster designs with durability and precision.
E-Commerce Convenience
The growth of e-commerce platforms like Etsy, Redbubble, Amazon, and even niche poster marketplaces has made it incredibly convenient for consumers to browse and order posters online, including personalised and made-to-order designs.
Low Startup Costs
You don’t need a warehouse or upfront inventory. With print-on-demand services like Qikink, you only pay after making a sale, keeping your risk and investment minimal.
Global Market Reach
Your poster designs can reach customers worldwide through top online marketplaces or your own Shopify or Woocommerce store.
Creative Freedom
Whether you’re a designer, photographer, or anyone else, you have complete control over your artistic direction and niche selection.
No Shipping & Inventory Management
POD platforms handle printing, packaging, and logistics. You focus on creating and promoting your designs.
Step 1: How to Get Started Selling Posters
So, you’re ready to sell posters but not sure where to begin?
Getting started is easier than you think if you follow a few smart steps. Before you jump into designing and listing your first poster, it’s essential to build a solid foundation for your new business.
Here’s how to get started:
1. Choose a Niche You’re Passionate About
A niche is simply a specific category or theme your posters will focus on. Instead of trying to focus on everyone, pick a niche that attracts a particular type of customer. This helps your shop stand out and makes it easier to build a loyal audience.
Popular poster niches include:
- Motivational quotes
- Pop culture (movies, music, anime)
- Minimalist or abstract art
- Travel and city maps
- Nature and wildlife photography
- Educational or kids’ posters
- Bohemian Style
- Scenic Landscapes
- Customizable Typography
- Cultural and Historical Themes
2. Do Some Quick Market Research
Source: Pinterest
Before designing, check what’s already selling well in your chosen niche. This helps you understand what customers like and how you can offer something unique to them.
Ways to research your market:
- Browse Etsy, Amazon, Flipkart and other marketplaces for finding bestsellers
- Utilise tools like Google Analytics to analyse the successful posters market.
- Check social media like Pinterest and Instagram for design trends
3. Plan Your Brand Look and Feel
Now, think about how you want your poster shop to look and feel. A strong brand makes your store more memorable and builds trust with buyers.
Also, having a clear style and message will help your store look more professional and trustworthy.
Branding basics include:
- A catchy shop name
- A logo or simple visual identity
- A consistent design style (colors, fonts, themes)
- A short tagline or mission (e.g., “Bold Wall Art for Modern Spaces”)
👉 Check out our How to Build a Brand Guide for easy, step-by-step tips on choosing the correct name, creating a memorable look, and developing a brand voice that sells.
Step 2: How to Create and Design Posters That Sell
Now that you’ve selected your niche and planned your brand, it’s time to design your posters. This is where you bring your ideas to life.
If you’re not a professional designer, there are many easy tools you can use to create and sell posters, even if you’re starting.
What tools can I use to design my posters?
Best for: Beginners, non-designers, and small business owners
Canva is one of the most popular tools for creating posters, and for good reason. It offers thousands of ready-made templates, drag-and-drop editing, and access to a vast collection of fonts, images, and elements. You can start designing within minutes, even with no prior experience.
2. Adobe Photoshop (Advanced – Paid)
Best for: Professional designers, photo editors, and creatives
Photoshop is a widely used industry-standard tool among graphic designers worldwide. It’s great for creating detailed, layered posters with advanced effects, photo editing, and precise control.
3. Adobe Express (Beginner to Intermediate – Free & Paid)
Best for: Quick designs, Media-style posters
Adobe Express is similar to Canva, providing pre-made templates and easy drag-and-drop features. It’s perfect for beginners who want to achieve professional-looking results quickly.
4. Inkscape (Free & Open Source)
Best for: Free vector design tool for beginners on a budget
Inkscape is a fantastic alternative to Illustrator, especially if you’re just getting started and don’t want to invest right away. It offers many of the same features and is ideal for creating scalable poster designs.
Design Tips to Make Posters People Want to Buy
To succeed, your posters need to be both visually appealing and effective in marketing. Here are some simple tips to make your designs stand out:
- Keep it Clear & Bold – Posters should be eye-catching from a distance. Use strong visuals and bold typography.
- Follow Design Trends – Check what’s trending on Pinterest, Etsy, or design blogs.
- Use High-Quality Images – Always design at high resolution (at least 300 DPI) to ensure your print looks high-quality and professional.
- Test Colour Schemes – Utilise tools like Coolors to create trendy and matching colour palettes.
- Know Your Audience – Design for the specific tastes of your target niche, whether it’s gamers, music lovers, travellers, or pet owners.
Step 3: Where Can I Sell My Posters? (Top Platforms Reviewed)
Several great platforms make it easy to list and sell your poster designs without needing your website or upfront inventory.
Here we share the top platforms for selling posters so you can pick the best one for your needs:
- Etsy
- Redbubble
- Society6
- Amazon
- Shopify( POD Integration)
1. Etsy
Etsy is a leading marketplace for handmade, vintage, and creative goods. It’s especially popular for custom art and printable products, such as posters.
Cost & Platform Fees:
- ₹ 17 Listing fee (Listings are active for four months or until they sell.)
- 6.5% Transaction fee, 3-5% + ₹25 payment processing fee – When you sell an item, a small commission and standard payment processing fee apply.
- 15% Off Site Ads Fee: Etsy pays to advertise your items across the web through Offsite Ads. You only pay a fee when you make a sale from one of those ads.
Suitable For:
This platform is ideal for artists and small brands seeking to connect with buyers looking for unique and expressive poster designs.
Pros:
- You gain instant access to millions of buyers who are already searching for creative posters.
- You can easily connect print-on-demand services.
- Built-in tools to help promote your shop with discounts, sales, and email marketing.
Cons:
- Lots of sellers mean intense competition, especially for popular poster styles.
- You’ll need to learn basic SEO and use eye-catching images to stand out
- Etsy charges various fees, including listing, transaction, payment processing, and optional advertising fees, which can impact your profit margin.
2. Redbubble
Redbubble connects over 700,000 artists and designers worldwide, providing independent artists with the opportunity to sell their artwork online. Artists can easily open a Redbubble shop to sell their art products.
Cost and platform fees:
- Free account creation
- Setting up store for Free
- They charge a flat fee based on the monthly earnings at the time of sale.
Suitable for:
Designers seeking passive income.
Pros:
- Redbubble allows you to set up your online store for free, with no upfront investment required.
- Great for pop culture and trending designs
Cons:
- Redbubble takes a significant portion of the sale price as its commission, resulting in designers receiving a relatively small portion of the profits.
- Your designs are associated with the Redbubble brand rather than your own, making it challenging to establish your unique brand identity.
- You cannot connect your Redbubble shop to your website or other marketplaces, limiting your marketing and sales opportunities.
3. Society6
Society6 is a premium art marketplace known for high-quality wall art, home décor, and framed prints.
Cost and platform fees:
- Free plan
- Basic paid plans start from $4.99 / month
Suitable for:
Fine artists, illustrators, and photographers create aesthetic, high-end posters.
Pros:
- Earn money with every product purchased, with the option to set your prices and control your earnings by opting into Basic or Pro plans.
- Reach a marketplace audience of millions and participate in wholesale and trade programs with a vast network of retail and hospitality partners.
- Benefit from a team of experts who handle fulfillment, printing, shipping, marketing, and customer service, allowing you to focus on creating.
Cons:
- Design limitations and inability to set your prices on the free plan.
- Lack of access to a sales analytics dashboard on the free plan.
- Reduced direct interaction with customers compared to selling directly.
4. Amazon
Amazon Marketplace provides a platform for artists to sell their Poster creations, such as artworks and paintings. With its vast customer base, Amazon is an excellent place to sell your posters online.
Cost and platform fees:
- 0% Referral fee for products under Rs.300
- Product category-based fees – Starts at 2%, varies based on product category
- Closing fees Based on the price of an item sold – starts at ₹ 5, Varies by product price range and fulfilment channel
- Fees for Shipping/Delivery – starting at Rs. 29 per item shipped, varying by item volume and distance.
- Other fees – Based on program/service
Suitable For:
Sellers who want access to Amazon’s massive audience
Pros:
- Amazon has a vast and diverse global customer base, offering artists the opportunity to sell their artwork worldwide.
- Amazon offers outstanding fulfillment services, such as Fulfilment by Amazon (FBA), which means sellers don’t have to worry about managing inventory and shipping hassles.
Cons:
- If you receive too many negative reviews, your account can get suspended.
- Limited product customization.
- Selling on Amazon involves several fees.
Recommended Guide
📌17 Most Popular Selling Items On Amazon 2025
📌Shopify vs Amazon: Which Platform is Best for Your Online Business in 2025?
📌How to Get GTIN Exemption from Amazon to Sell Products
📌How to Sell Art on Amazon India 2025 – A Detailed Guide for Artists
📌How to Start Amazon Dropshipping: A Simple Guide
📌Amazon Merch On Demand: Exploring the World’s Largest Marketplace
5. Shopify
Shopify lets you build your eCommerce store and connect it to print-on-demand services like Qikink for automated poster fulfillment.
It offers a user-friendly interface, customizable storefronts, and tools for managing products and orders.
Cost and platform fees:
- Start for free
- ₹20 for your first 3 month
- Basic plan ₹1,499 /month
Suitable For:
Entrepreneurs who want complete control over branding, pricing, and customer experience.
Pros:
- Total design and branding freedom
- No competition on your site
- Great for scaling with SEO, ads, or social media
Cons:
- Monthly fees
- Requires marketing effort to drive traffic
- Initial setup takes time and planning
Recommended Guide
📌10 Shopify Apps For Print On Demand Business & Why Should We Use?
📌Shopify Dropshipping: The Ultimate Guide To Sell Online In 2025
📌Shopify Product API – How to Add New Products to Your Store
📌Dropship Personalized Products on Shopify: A Profitable Business Model
📌Creating Stunning Print On Demand Posters with Shopify: Your Complete Guide
Step 4: Choosing the Best Place to Sell Posters Online
If you’re wondering,
Do I need my own store, or should I sell on a marketplace?
Here, we help you choose the best place to sell posters online based on your goals, experience, and business stage.
Option 1: Sell on a Marketplace(Like Amazon, Etsy)
Marketplaces are websites that already attract millions of customers. They allow you to list your posters on their platform and handle payments, search traffic, and order fulfilments.
Pros:
- There is no need to build a website from scratch
- Quick setup: you can start selling within a day
- Built-in traffic: you don’t need to bring your audience
Cons:
- Limited control over branding and customer experience
- High competition from other sellers
- You pay listing, transaction, and service fees
Option 2: Build Your Online Store (Shopify or WooCommerce)
Running your store through platforms like Shopify or WooCommerce gives you complete control over how your shop looks, functions, and grows.
Pros:
- 100% control over branding, pricing, and customer relationships
- No direct competition on your website
- Great for long-term business growth
Cons:
- Requires setup, design, and basic tech skills
- There is no built-in traffic. You need to attract visitors through SEO, social media, or ads
- Monthly costs, including Shopify plans, hosting, apps, and other expenses.
Step 5: How to Launch a Poster Selling Business
So, you’ve chosen your niche, created your designs, and selected your platform; now it’s time to launch your poster-selling business officially.
Here, we share 2 essential steps to launch your business:
- Business Setup
- Marketing
1. Business Setup
Before selling posters online, it’s a good idea to treat your venture like a real business, even if you’re starting small.
Things to take care of:
- Register Your Business – Depending on your country, you may need a basic business license and a tax identification number, such as a GST.
- Pick a Brand Name & Logo – Choose a name that reflects your poster style or theme. Use tools like Canva or Looka to design a simple logo.
- Secure a Domain Name – If you’re building your store, get a domain name that matches your brand.
2. Marketing Strategies That Work
Marketing is crucial to growing your poster-selling business. Even the best designs won’t sell without visibility.
Here are the top marketing tactics:
Search Engine Optimization (SEO):
Use keywords in your product titles, descriptions, and blog posts. Example: “Minimalist black and white poster | Modern abstract wall art”.
Social Media Marketing:
- Create Instagram or Pinterest profiles to showcase your posters
- Use hashtags like #walldecor, #posterart, or #homedecor
- Share behind-the-scenes content, mockups, and room setups
Influencer & Micro-Creator Collaborations:
- Partner with small home décor influencers to promote your posters
- Offer free samples and affiliate links to get featured.
Want help with Detailed Information on Marketing?
👉Check out our guide: 8 Print-on-Demand Marketing Strategies for Your Online Store.
Step 6: How to Sell Posters Online with Qikink (Step-by-Step Guide)
How do you sell posters online without managing printing or shipping yourself?
Qikink is one of India’s top print-on-demand platforms, making it incredibly easy to start your own poster business.
Here’s how you can launch your online poster store with Qikink in 5 simple steps:
Step 1: Create Your Free Account on Qikink
Visit Qikink and sign up for a free seller account. It only takes a few minutes, and you’ll get access to the full product catalogue and dashboard.
Step 2: Choose Poster Products & Upload Your Designs
Browse Qikink’s catalog and select On-demand poster products.
Upload your artwork or custom designs directly through the dashboard. You can use files created in Canva, Photoshop, or Illustrator.
Step 3: Add Products to Your Store
Connect your Qikink account to your Shopify or WooCommerce store.
Once connected, you can push your poster products directly to your storefront, complete with pricing, descriptions, and mockups.
Step 4: Promote Your Store & Start Selling
Start driving traffic to your store using Social media (Instagram, Pinterest), SEO and blogging, Paid ads or influencer marketing.
Step 5: Qikink Prints & Ships It for You
Once someone places an order, Qikink prints your poster with high-quality materials, Packs it safely, and Ships it directly to your customer under your brand name.
What Types of Posters Sell Best On Qikink
If you’re planning to start your print-on-demand poster business with Qikink, we offer many types of high-quality posters in various sizes, allowing you to easily create products that match different customer styles and home décor trends without needing to keep any stock.
Let’s take a look at some of the most popular poster options you can sell with Qikink.
- Price Range: ₹300 – ₹500
- Material: 1mm thick Aluminium
- Finish: Glossy
- Available Sizes: 11 x 8 and 11x 12 inches.
- Color: White
Qikink’s metal posters are a modern and high-quality option for wall art lovers. Made from strong 1mm thick metal, they come with built-in magnets, so customers can easily mount them.
They’re a great choice to add to your online store if you want to offer something more premium than regular paper prints.
- Price Range: ₹250 – ₹450
- Material: 300 GSM Artboard
- Finish: Glossy
- Available Sizes: 8×8, 12×12, 12×24, A4, A3, 8×10, 10×10, 11×14, 12×16, 12×18, 14×14, 16×24, 18×24 inches.
- Color: White, Black, Royal Blue, Yellow, Green, and Olive Green.
Looking to offer beautiful, ready-to-hang wall art in your store?
Qikink’s framed posters are a must-have product for your print-on-demand lineup.
These versatile framed posters are always in trend, making it easy for customers to decorate their homes and offices. They are an excellent way to enhance product value and customer satisfaction, serving a wide range of tastes and preferences.
- Price Range: ₹30 – ₹250
- Material: 300 GSM Artboard
- Finish: Glossy
- Available Sizes:A4, A3, A5, 8×10, 10X10, 11×14, 12×16, 12×18, 12×24, 14×14, 16×24, 18×24 inches.
- Color: White
Selling posters never goes out of style, and with Qikink’s print-on-demand service, it’s easier than ever to add beautiful poster prints to your online store.
These posters offer an affordable yet stylish way for your customers to decorate their spaces. Posters are made in high-quality digital printing that is guaranteed not to fade.
You can also purchase in bulk for discounted rates.
Conclusion
If you’re a creative individual, designer, or entrepreneur seeking a low-risk way to launch an online business, selling posters online is a smart move.
With no upfront inventory costs, local production and shipping in India, and easy integration with Shopify or WooCommerce, platforms like Qikink make it simple to launch and grow your print-on-demand poster brand.
Whether you’re designing inspirational quotes, trendy art, or personalised gifts, the demand for wall art continues to grow.
If you’re ready to turn your designs into income, Qikink is the perfect place to start selling posters online.
Read More
Frequently Asked Questions
Which online platforms are best for selling posters?
You can sell posters online on Shopify, or Woocommerce. You may also promote them on Instagram, Facebook, Tiktok and other social media platforms.
Are there any specific image size and resolution requirements for the posters?
There are specific image sizes. You can select the sizes mentioned in your print-on-demand product catalog of your print-on-demand supplier. However, the minimum resolution must be 150-300 DPI.
How do I ensure the posters' quality before selling them online?
You can always order a sample before you start selling any product online to check the quality of the product, packaging and services.
Can I offer custom or personalized posters to customers?
You can sell custom posters to your customers by asking them to provide the design they wish to print.
What are the essential elements to include in the poster descriptions?
Here are a few essential elements to include in your poster description
- Product quality, paper quality
- Print type
- Size
- Delivery time
