What is branding?
Branding is the process of developing a company’s brand identity. This method also produces brand-supporting assets such as a logo, slogan, visual design, or tone of voice.
In a word, branding is the act of researching, developing, and implementing a distinctive characteristic or collection of features for your organization so that customers may begin to link your brand with your products or services.
Why is branding important?
Branding is crucial to a business because of its overall influence on the firm. Branding can impact how people view your company, create new business, and raise brand value – but it can also have the opposite effect if done incorrectly or not at all.
Branding vs Marketing — Key differences
| Branding | Marketing |
| Branding involves developing a unique and memorable image, name, sign, logo, slogan, or mark to represent a company’s products or services. | Marketing combines a firm and its customers to exchange goods and services. |
| Branding seeks to develop customer loyalty and trust. | Marketing seeks to attract and retain consumers. |
| Branding affects a consumer’s perception of a product, which leads to a purchase. | Marketing has an immediate impact on a consumer’s choice to purchase. |
| Branding enhances a product’s worth. | Marketing promotes the intended value of the product. |
| Branding fosters long-term brand loyalty and reputation. | Marketing generates sales. |
| Branding’s goal is to form relationships between customers and sellers. | Marketing generates demand from the consumer. |
How to start a print-on-demand t-shirt brand in India?
You can start a print-on-demand t-shirt brand in India in 6 easy steps.
Step 1: Niche and market research
Market research gathers background information on every aspect of the business you plan to launch a website, such as its profitability, target market scope, and trends. It is a vital step to take before beginning to sell online. Select a niche that drives your interest and has been profitable.
Step 2: Create T-Shirt designs
Once you have decided on your target niche, create designs to attract your audience. You can create designs yourself, source them online, or use AI tools like Midjourney.
Step 3: Find a print-on-demand partner
To fulfill your orders, find a print-on-demand partner. A print-on-demand partner will fulfill orders on your behalf under your brand name. You can check out print-on-demand companies like Qikink, Printful and Printify to fulfill your orders.
Step 4: Set up online store and list products
Once you have the print-on-demand company to fulfill orders, create your website and add your designed products to the website. Upload products and set your pricing.
Step 5: Promote your products
Promote your products online on social media, Facebook, and Google ads to generate sales.
Step 6: Fulfill orders
On receiving orders, share the order details with your print-on-demand supplier to fulfill your orders. They will print, pack and ship your orders to your customers under your brand name.