Are you an online seller looking for a platform to showcase your unique products in India? Etsy India could be the right choice for you.
In this article, we’ll guide you through how to sell on Etsy India and share some tips to help you succeed on the platform.
With Etsy India, you can easily create an online shop and reach a large audience of buyers interested in handmade items, vintage goods, and craft supplies. So, let’s get started!
What is Etsy India?
Etsy is one of the world’s largest online marketplaces. With over 7.5 million vendors servicing nearly 96 million active customers, it has the potential to grow from a side hustle to a full-time enterprise.
It has more than 60 million products listed on its website. The revenue of Etsy for Q3 Revenue and GMS in 2020 is 146% and 136%, respectively. Q2 active buyers were 60.27 million, up by 51% y-o-y from 42.74 million.
It’s a gathering place for small business owners to meet their ideal customers. Millions of individuals sell on Etsy India marketplace. Buyers with credit cards are eager to purchase crafts, handcrafted jewellery, and paintings from Etsy India.
The site operates on an innovative model: it has only one platform globally, and its merchants sell to a global customer base.
The company, listing Indian sellers for a few years, has recently begun focusing on developing its business in India, adding additional designers, artists, and craftspeople, and organising onboarding seminars nationwide.
Why sell on Etsy India?
Before, artists sold their crafts in fairs, open marketplaces, and on consignment. While the internet made it possible to reach consumers even in their neighbourhoods, the experts needed to see the necessity to have their website.
Then came Etsy, which allowed any dealer to create a customised online “store” with complete internet business capabilities and run your business using its simple set-up wizard. It’s a simple, quick, modest, and successful way to get consumers.
40% of Etsy buyers are repeated customers, and 8.9% are what Etsy calls “habitual buyers.”
Customized storefront
Like a few other marketplaces, Etsy provides a personalised storefront, similar to an online business hosted on Etsy. It allows aspiring merchants to list all their products in one place, brand their shop with a logo and unique taglines, and develop their policies.
Garment Printing Etsy merchants have branded their storefronts. They include products in their cover photographs and the cause they support – plant trees, transform lives – with their tagline – Tees for trees.
They’ve also included their Instagram account on the cover photo to engage with viewers more personally.
Esty now allows retailers to sell print-on-demand products on its site. You can directly sell your unique designs on various products, such as custom-printed T-shirts, Mugs, Cushions, etc.
Engage customers
Another option available to third-party merchants on Etsy is to engage their visitors. It enables third-party retailers to leave their social network handles, drop discounts, and gather emails to connect with their targeted consumers individually.
Etsy has announced an increase in seller transaction fees of 1.5%. This step strengthened marketing and support to maintain our significant momentum.
Large audience
As previously said, Etsy has an outstanding 33+ million active community, with 40% being repeat purchasers. It demonstrates the customer’s devotion to Etsy. These indicators drive entrepreneurs to build an Etsy store and begin selling as soon as feasible.
Mobile-commerce presence
Etsy offers a fantastic mobile app that assists third-party sellers as well. In 2017, Etsy’s mobile visitor traffic was 66%, and the mobile percentage of total GMV sold on Etsy in 2020 was similarly 61%.
According to Statista, the Etsy mobile sales percentage climbed to over 6% in 2019 from the first quarter of 2017. As a result, it provides online Etsy vendors with a tremendous mobile-commerce presence. GMS has increased from 3.9 billion US dollars to 4.1 billion US dollars in 2021.
Choose your shipping policies
Etsy sellers control their listings. They can create shipping, refund, and exchange policies. Because most sellers are part-time, they cannot provide cheap shipping or refund policies like the e-commerce behemoths.
ETSY’s offsite Ad
Etsy has revamped the ETSY Ad Tool with the new Offsite Advertising. Sellers formerly had to invest in Promoted Listings and Google Adwords. Nevertheless, with the recent update, merchants are no longer required to do so.
Promote your items on Etsy and other sites under Offsite Advertising with the new Etsy offsite advertisements. The best thing is that you only pay when the customer clicks on the ad and purchases within 30 days of seeing it.
Throughout COVID-19, Etsy has been consistently helping SMBs, with one of the most notable contributions being the waiver of offsite ad prices. New vendors may increase their sales by attracting a large audience.
How to sell on Etsy India?
Here is how to sell on Etsy from India
1. Decide whether Etsy print on demand is a good fit for you
The first step in starting an Etsy print-on-demand shop occurs before you click the “Start selling” button on Etsy’s site. Consider whether Etsy print on demand is the ideal marketplace for your small business.
Like Amazon or eBay, certain things sell quicker on Etsy’s marketplace than others. Buyers choose something in the home and living, art, and jewellery categories, which is why the sales channel is popular with crafters and those selling handcrafted items.
Similarly, while Etsy has consumers (and sellers) worldwide, it is more prevalent in certain nations than others. 30% of Etsy sellers are from the United Kingdom, while 11% are from Canada.
Other European countries, such as Germany, France, and the United Kingdom,
But, if your core audience is outside of those most popular locations, there may be a better location for your business.
2. If Etsy is perfect for your small business, open an account
Create a free account on Etsy once you’ve determined it’s the ideal place for your small company. Go to Etsy.com and click Get Started. To make an account, provide basic personal information such as your first name and email address.
3. Create an Etsy storefront
Create an account and use it to start an Etsy shop. Begin by entering your shop options, such as the language to describe your items, the country you’re selling from, and the currency you’ll charge buyers.
Next, enter the name of your business. It can be a series of letters and numbers without any spaces.
Need to know what to call yours? Use a company name generator to generate ideas. Pick one appropriate for your items and not currently used by another Etsy store owner.
4. Add products
You may begin selling products when your new Etsy business has a store. Make a fresh listing for each commodity you offer on the marketplace: vintage stuff, handcrafted products, or arts and crafts materials.
The images you use to market the item are the most important aspect of each Etsy listing. People buy online with their eyes. Excellent product photography influences their choice to purchase your Etsy item.
Each listing can have up to ten high-quality photographs or one video. Each must be eye-catching enough to stand out from the things sold by other marketplace merchants.
Tip – Consider search engine optimisation (SEO) best practices when optimising an Etsy listing. Remember that the marketplace is based on a search engine that links buyers and vendors. Use keywords in your Etsy listing to ensure you meet potential buyers on the results page.
- The product listing details page on Etsy features prompts and needed information like “Title” and “Category.”
- Set your product’s pricing under the Inventory and Pricing area.
- Input the price someone will pay for the item, the quantity available, and the SKU (if you use them). You may add variants at this stage, such as things in a different size or colour.
- Inventory and pricing page on Etsy featuring categories like “Price,” “Quantity,” and “SKU.”
- Lastly, include the shipping details buyers will require when purchasing your goods from your Etsy store.
Indicate where you’ll send the goods from and your usual processing time—how long it takes you to choose, pack, and ship the item after receiving an order confirmation.
Select whether to provide flat-rate postage or delivery enhancements. If you ship merchandise to foreign buyers, include a customs tariff number.
Tip – When starting your Etsy business, it is recommended that you post at least ten listings. Before posting any listings, be sure to preview them. When buyers view your items for the first time, you don’t want them to see a less-than-perfect listing.
5. Determine how you will be paid
Are you satisfied with your inventory? You will be prompted to select how you wish to be paid on the following page.
Choose whether you are an individual vendor or a corporation. After that, provide your personal information, such as your name and address. Next, give the information for the bank account where you want your Etsy earnings deposited.
6. Configure billing
While it is free to create an account and purchase on Etsy, it is not free to sell. You’ll be prompted to select a payment option after providing information about how you’d want to receive payments. It is how you’ll pay to publish your listing and open your business.
7. Make your Etsy print on demand storefront unique
The final step in starting an Etsy shop is to personalise your new storefront, which is the information potential consumers will view when visiting your store profile. To do this:
Create a profile and a banner image. Place yourself, your items, or your company’s logo in the spotlight of your Etsy store.
Make a profile for yourself. Identify yourself as the shopkeeper and put a face to the merchandise.
Assure potential clients that a human is on the other end of the phone.
Inform people about your new business. What do you offer? Why? How did your business come to be? Offer first-time visitors to your further Etsy business background information about you and why they should buy your stuff.
Post your business policies. Shipping, payment methods, refunds, exchanges, and privacy rules are tedious but necessary. To make sure everything is clear with Etsy buyers, make the purchase conditions from your store explicit from the start.
The Etsy shop was customised with a necklace featuring “Brooke” on a purple backdrop.
The Etsy storefront has a personalised profile photo, banner, and featured goods flag to wow visitors.
Best products to sell on Etsy
Etsy sees itself as a worldwide art market to honour the human imagination. It is an online market where individuals can meet to create, sell, and purchase one-of-a-kind, creative things.
Therefore it’s no surprise that 88% of shoppers stated Etsy contains things that aren’t available anywhere else.
Buyers may quickly search for Handcrafted items, Antique Goods, and Craft Materials. You should ensure that the vintage items you sell are at least 20 years old.
It’s time to look at the ideas of selling things on Etsy. Keep an eye out!
1. Journal and Notepad
Notebooks and journals are the best products to sell on the Etsy list today.
Notebooks and diaries are essential to daily living, which is why these goods have become Etsy’s best sellers. Many individuals use them, including students, 9-to-5 employees, and those who enjoy taking notes and bullet journaling.
With a monthly search volume 26,642, more than 50,000 journals are sold on Etsy.
Popular Etsy notebook and diary brands include Amethyst Garnet and Beatific. Happy Downloads, Happy Planner.
2. Stickers
Sticker is the first item on our list of most fantastic sellers on Etsy. Because stickers are simple to create and can be used for various reasons, it’s no surprise that this low-cost business idea is among the most popular on Etsy.
Upstrider, Creative Dreamers Co, and Manifestable are the best Etsy sticker stores.
3. Jewellery
Jewellery can include rings, earrings, necklaces, bracelets, charms, and other items. Jewellery is undoubtedly one of the top items on Etsy since it is a must-have accessory for both men and women.
According to Etsy research, jewellery scored second on the list of top-selling goods in gross merchandise sales (GMS) in 2020. Consequently, selling jewellery on Etsy is a possible sector you might explore.
4. Selling T-Shirts on Etsy
People choose apparel that expresses their personalities. Buyers will be drawn to typographic clothing, custom dresses, and trendy shorts. Selling t-shirts on Etsy using print-on-demand is a great way to sell online without managing inventory.
In Q3 2021, the GMS for the active buyer on Etsy was $132, a 20% year-on-year increase.
In 2021, Etsy generated $13.5 billion in gross merchandise sales volume. It is an increase from the 2020s of $10.2 billion.
The Covid-19 pandemic caused a massive boost in sales. In 2019, the company only had a gross merchandise sales volume of $4.9 billion.
Source: Statista
Etsy offers hundreds of alternatives in Women’s clothing, Men’s Wear, and Kidswear. The ethnic children’s costumes are charming. Selling embroidery on Etsy using print-on-demand services will also help you gauge the attention of more people interested in clothing.
5. Sell Mugs on Etsy and Home Decor
Regarding the best-selling goods, you can sell mugs on Etsy and other home décor products.
During a pandemic, there is a growing tendency for individuals to work from home. As a result, people like to build multipurpose homes for themselves. Furthermore, many shopaholics are prepared to devote significant time and effort to decorating their homes and rooms.
As a result, demand for home decor goods is expected to increase. Homewares and home furnishings were first among the top six GMS categories in 2020. Consider selling wallpaper, furniture, paintings, and other items.
6. Collectibles & art
If you are an art fan and want to surround yourself with it, Etsy is the place to go.
Find the most popular and one-of-a-kind art collections on Etsy. Digital prints, paintings, drawings, and illustrations are all available.
You should try some of them here.
LouMarksPhoto
KatherineDream
ZenspireDesigns
7. Vintage
Besides homemade things, Etsy is an excellent treasure for individuals looking to trade antique finds.
Because of the revival of retro style and the fact that vintage objects are well-made and unique, an increasing number of individuals, particularly millennials, are coming to Etsy to purchase items that contribute to developing their identities.
Etsy antique products are among the most popular things on Etsy. The selection of antique stuff on Etsy is diverse, ranging from jewellery and collectables to home and lifestyle décor.
Teacups, sewing patterns, and vintage t-shirts are among this category’s most popular Etsy searches.
But, it’s worth remembering that only objects over 20 years old are deemed vintage, and Etsy shoppers want thorough product descriptions and exquisite photographs that might convey tales behind the pieces.
Establishing your brand, collecting the things you love, and offering as much detail as possible are some of the most valuable methods for effectively selling antique products on Etsy.
8. Phone cases
As technology has advanced, smartphones have become an essential part of our everyday lives. As a result, we must use a phone cover to keep our phone clean and preserve it if we drop or walk on it.
Besides printing phone covers, acrylic paints may be used to sketch and modify them on purpose. As a result, phone covers are among the most popular items on Etsy.
Popular Etsy phone case shops include case wear, Tirita Case, and Blush Cases.
9. Personalised gifts
The good news is that printing art or design on almost anything has always been challenging!
It means you can let consumers design their coffee cups and glasses, jewellery and keychains, t-shirts and socks, and anything else they can think of!
The best aspect is that, like stickers, print-on-demand services allow you to collaborate with a company that will print and dispatch your orders for you.
10. Posters
More artists than ever before are going digital these days. Selling print on Etsy is a great way to bring your artwork in front of millions of people.
It means that artists on Etsy sell printable wall art and small-scale prints, graphics and labels for companies, banners, one-of-a-kind home décor, and funny or encouraging phrases.
Regarding decorations, there seems to be a demand for anything emerald green, as the term “emerald green wall art” saw a YoY increase of 158%. Interest in “eclectic home decor” also increased at 719% YoY growth.
Is selling on Etsy worth it?
Etsy is an eCommerce marketplace where you may register for an online kiosk and share space with other vendors. Like other prominent marketplaces like Amazon and eBay, Etsy allows you to display your items to many online shoppers worldwide.
But, because of its size, Etsy is preferred for small enterprises. In reality, many merchants utilise Etsy as one of their selling channels for a multichannel selling shop by combining Etsy with Shopify, WooCommerce, Amazon, and other eCommerce platforms.
- As a popular domain since 2005, Etsy is home to roughly 94,000 active websites.
- You are capable of opening a low-cost Etsy store.
- There are no other monthly costs except for hosting, domain, transaction, and offsite advertising fees.
- Etsy features an excellent SEO tool that may assist you in promoting your items. When a visitor searches for a query, it examines product listings and selects the best choice to appear on the first page.
- It is effortless to use because of the simple product uploading method.
- Lastly, Etsy can help your business by providing various services and toolkits that simplify shop management.
Whether you’re just starting out or already have a business, selling on this marketplace is straightforward, owing to modern eCommerce integration technologies like connecting Etsy with Magento 2 or Shopify Etsy Integration.
Conclusion
Starting an Etsy store can be a fantastic idea to generate massive income flow if handled and run consistently and with discipline. Like most other digital platforms and e-commerce sites, Etsy relies on audience reach and interaction; hence, it must be improved.
Etsy has expanded since its start in 2005, and while it is less well-known than marketplaces such as Amazon and eBay, it stands on its own as a handmade and vintage online store.
If you want to sell or purchase something one-of-a-kind and precious, Etsy may be a game changer.
Now that you know how to sell on Etsy and the best-selling products, go ahead and start selling online.
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Frequently Asked Questions
Can we sell on Etsy from India?
Yes, you can sell on Etsy from India since 2018. Etsy is expanding its business opportunities across the globe.
Is GST mandatory to sell on Etsy?
Yes, GST is mandatory to sell on Etsy. You cannot get started without adding a GSTin.
Is it profitable to use Etsy?
Etsy is constantly improving as a platform for both vendors and customers. It is one of the easiest and fastest methods to sell your handcrafted stuff online. It is well worth using because it poses a little financial risk.
Does Etsy ship to India?
Yes, Etsy does ship to India. It has direct integration with the shipping carrier Shiprocket which takes 3-7 days to deliver products to India.
Can anyone in India open an Etsy shop, or are there any specific requirements?
Yes, anyone in India can open an Etsy shop. However, one must have a GSTin to sell on Etsy. Once your company is registered, you can sign up and start listing your products on Etsy India.
What types of products can I sell on Etsy India?
You can sell anything you own or print-on-demand products on Etsy India. The best-selling products on Etsy are
- Journals and notebooks
- Stickers
- Jewellery
- T-shirts
- Mugs
- Art
- Vintage collections
- Phone cases
- Posters
How do I register as a seller on Etsy India, and what information is required?
You can register and set up your account in just a few steps
Step 1: Register for an Etsy seller account
Step 2: Configure your Etsy shop settings
Step 3: Give your shop a name
Step 4: Make listings and go live
Step 5: Include your payment and personal information.
Step 6: Set up billing and verify your bank account.
Step 7: Promote your store
Is it necessary to have a business license or tax registration to sell on Etsy in India?
Yes, you must register your business to sell on Etsy in India. Without a GSTin, you may be unable to create your account with Etsy in India.
How can I set up my Etsy shop to attract more customers and stand out from competitors?
There are 5 simple tips to set up your Etsy India shop to attract more customers
- Include high-resolution images that are crisp and attractive.
- Add all the product details in the description for the customers to make an informed purchase decision.
- Add product reviews from customers on your product pages.
- Keep your product titles optimised for SEO to rank on search engines.
- Sell unique products to create demand.
With over 6+ years of experience in the industry, Ayushi excels in building strong customer relationships and guiding clients toward growth as a Brand Partnership Manager. She enjoys sharing her experience in her content.
