How To Sell On Etsy India – A Guide From Setup To Sales 2023

Etsy India

Are you an online seller looking for a platform to showcase your unique products in India? Etsy India could be the right choice for you.

In this article, we’ll guide you through how to sell on Etsy India and share some tips to help you succeed on the platform.

With Etsy India, you can easily create an online shop and reach a large audience of buyers who are interested in handmade items, vintage goods, and craft supplies. So, let’s get started!

Table Of Contents

What Is Etsy India?

Etsy is one of the world’s largest online marketplaces. With over 7.5 million vendors servicing nearly 96 million active customers, it has the potential to grow from a side hustle to a full-time enterprise.

It has more than 60 million products listed on its website. The revenue of Etsy for Q3 Revenue and GMS in 2020 is 146% and 136% respectively. Q2 active buyers were 60.27 million, up by 51% y-o-y from 42.74 million.

It’s a gathering place for small business owners to meet their ideal customers. Millions of individuals sell on Etsy India marketplace. Buyers with credit cards are eager to purchase crafts, handcrafted jewellery, and paintings from Etsy India.

Why Sell On Etsy India

sell on Etsy India

Before, artists sold their crafts in fairs, open marketplaces, and on consignment. While the internet made it possible to reach consumers even in their neighbourhoods, the experts did not see the necessity to have their website.

Then came Etsy, which allowed any dealer to create a customised online “store” with complete internet business capabilities and run your business using its simple set-up wizard. It’s a simple, quick, modest, and successful way to get consumers.

40% of Etsy buyers are repeated customers, 8.9% are what Etsy call “habitual buyers”

Customized Storefront

Etsy, like a few other marketplaces, provides a personalised storefront, similar to an online business hosted on Etsy. It allows aspiring merchants to list all of their products in one place, brand their shop with a logo and unique taglines, and develop their policies.

Garment Printing Etsy merchants have branded their storefronts. They include products in their cover photographs, as well as the cause they support – plant trees, transform lives – with their tagline – Tees for trees. 

They’ve also included their Instagram account on the cover photo in order to engage with viewers on a more personal level.

Esty now allows retailers to sell print-on-demand products on its site. You can now sell your unique designs on a wide range of products such as custom-printed T-shirts, Mugs, Cushions, and so on.

Engage Customers

Another option available to third-party merchants on Etsy is to engage their visitors. It enables third-party retailers to leave their social network handles, drop discounts, and gather emails in order to individually connect with their targeted consumers.

Etsy has announced an increase in seller transaction fees of 1.5%. This step was taken to strengthen marketing and support to maintain our great momentum.

Large Audience

As previously said, Etsy has an outstanding 33+ million active community, with 40% of them being repeat purchasers. It demonstrates the customer’s devotion to Etsy. These are excellent indicators that should drive entrepreneurs to build an Etsy store and begin selling as soon as feasible.

Mobile-Commerce Presence

Etsy offers a fantastic mobile app that assists third-party sellers as well. In 2017, Etsy’s mobile visitor traffic was 66%, and the mobile percentage of total GMV sold on Etsy in 2020 was similarly 61%. 

According to Statista, the Etsy mobile sales percentage climbed to over 6% in 2019 from the first quarter of 2017. As a result, it provides online Etsy vendors with a great mobile-commerce presence. GMS has increased from 3.9 billion US dollars to 4.1 billion US dollars in 2021.

Choose Your Shipping Policies

Etsy sellers control their listings. It enables sellers to create shipping, refund, and exchange policies. Because the majority of sellers are part-time, they cannot provide cheap shipping or refund policies like the e-commerce behemoths, which Etsy fully knows. It allows them to make their policies.

Etsy has revamped the ETSY Ad Tool with the new Offsite Advertising. Sellers formerly had to invest in Promoted Listings and Google Adwords. Nevertheless, with the recent update, merchants are no longer required to do so. 

Promote your items on Etsy and other sites mentioned under Offsite Advertising with the new Etsy offsite advertisements. The best thing is that you only pay when the customer clicks on the ad and purchases within 30 days of seeing it. 

Throughout COVID-19, Etsy has been consistently helping SMBs, with one of the most notable contributions being the waiver of offsite ad prices. New vendors may simply increase their sales by attracting a large audience.

How To Sell On Etsy India

1. Decide whether Etsy Is A Good Fit For You

The first step in starting an Etsy shop occurs before you click the “Start selling” button on Etsy’s site. Consider whether Etsy is the ideal marketplace for your small business.

Certain things sell quicker on Etsy’s marketplace than others, similar to Amazon or eBay. Buyers choose things in the home and living, art, and jewellery categories, which is why the sales channel is popular with crafters and those selling handcrafted items.

Similarly, while Etsy has consumers (and sellers) from all over the world, it is more popular in certain nations than in others. 30% of Etsy sellers are from the United Kingdom, while 11% are from Canada. 

Other European countries, such as Germany, France, and the United Kingdom,

But, if your core audience is located outside of those most popular locations, it may not be the optimal location for your business.

sell on Etsy India

Create a free account on Etsy once you’ve determined it’s the ideal place for your small company. Go to and click Get started. To make an account, provide some basic personal information such as your first name and email address.

3. Create An Etsy Storefront

Create an Etsy storefront

Create an account and use it to start an Etsy shop. Begin by entering your shop options, such as the language you’ll use to describe your items, the country you’re selling from, and the currency you’ll charge buyers in.

Next, enter the name of your business. This can be a series of letters and numbers without any spaces.

Don’t know what to call yours? Use a company name generator to generate ideas. Pick one that is appropriate for your items and isn’t currently in use by another Etsy store owner.

4. Add Products

create a product list

You may begin selling products as soon as your new Etsy business has a store. Make a fresh listing for each commodity you offer on the marketplace, whether it’s vintage stuff, handcrafted products, or arts and crafts materials.

The images you use to market the item are undoubtedly the most important aspect of each Etsy listing. People buy with their eyes when they shop online. They are unable to touch, smell, or view things in person. Excellent product photography influences their choice to purchase your Etsy item.

Each listing can have up to ten high-quality photographs or one video. Each must be eye-catching enough to stand out from the things sold by other marketplace merchants.

Tip – When optimising an Etsy listing, consider search engine optimization (SEO) best practices. Keep in mind that the marketplace is based on a search engine that links buyers and vendors. Use keywords in your Etsy listing to ensure you meet potential buyers on the results page.

  • Product listing details page on Etsy, featuring prompts and needed information like “Title” and “Category.”
  • Set your product’s pricing under the Inventory and Pricing area
  • Input the price someone will pay for the item, the quantity available, and the SKU (if you use them). At this stage, you may also add variants, such as things in a different size or colour.
  • Inventory and pricing page on Etsy featuring categories like “Price,” “Quantity,” and “SKU”
  • Lastly, include the shipping details that buyers will require when purchasing your goods from your Etsy store.

Indicate where you’ll send the goods from and your usual processing time—how long it takes you to choose, pack, and ship the item after receiving an order confirmation.

Select whether to provide flat-rate postage or delivery enhancements. If you’re shipping merchandise to foreign buyers, including a customs tariff number.

Tip – When starting your Etsy business, it is recommended that you post at least 10 listings. Before posting any listings, be sure to preview them. When buyers view your items for the first time, you don’t want them to see a less-than-perfect listing.

Are you satisfied with your inventory? On the following page, you will be prompted to select how you wish to be paid.

Choose whether you are an individual vendor or a corporation. After that, provide your personal information, such as your name and address. Next, provide the information for the bank account where you want your Etsy earnings to be deposited.

6. Configure Billing

While it is free to create an account and purchase on Etsy, it is not free to sell. You’ll be prompted to select a payment option after providing information about how you’d want to receive payments. This is how you’ll pay to get your listing published and your business open.

7. Make Your Etsy Storefront Unique

The final step in starting an Etsy shop is to personalise your new storefront, which is the information that potential consumers will view when they visit your store profile. To do this:

Create a profile and a banner image. Place yourself, your items, or your company’s logo in the spotlight of your Etsy store.

Make a profile for yourself. Identify yourself as the shopkeeper and put a face to the merchandise.

Assure potential clients that a human is on the other end of the phone.

Inform people about your new business. What do you offer? Why? How did your business come to be? Offer first-time visitors to your new Etsy business some background information about you and why they should buy your stuff.

Post your business policies. Shipping, payment methods, refunds, exchanges, and privacy rules are all tedious but necessary. To avoid any confusion with Etsy buyers, make the conditions of purchasing from your store explicit from the start.

The Etsy shop was customised with a necklace featuring “Brooke” on a purple backdrop.

To wow visitors, the Etsy storefront has a personalised profile photo, banner, and featured goods banner.

Best Products To Sell On Etsy

Best products to sell on Etsy

Etsy sees itself as a worldwide art market to honour the human imagination. This is an online market where individuals can meet to create, sell, and purchase one-of-a-kind, creative things. 

Therefore it’s no surprise that 88% of shoppers stated Etsy contains things that aren’t available anywhere else.

Buyers may now quickly search for Handcrafted items, Antique Goods, and Craft Materials. You should especially ensure that the vintage items you sell are at least 20 years old.

It’s time to look at the ideas of things to sell on Etsy. Keep an eye out!

1. Journal And Notepad

Notebooks and journals are the best products to sell on the Etsy list today.

Notebooks and diaries are an essential part of daily living, which is why these goods have become Etsy’s best sellers. Many individuals use them, including students, 9-to-5 employees, and those who enjoy taking notes and bullet journaling.

With a monthly search volume of 26,642, more than 50,000 journals are being sold on Etsy.

Popular Etsy notebook and diary brands include Amethyst Garnet and Beatific. Happy Downloads, Happy Planner.

Sticker is the first item on our list of greatest sellers on Etsy. Because stickers are simple to create and can be used for a variety of reasons, it’s no surprise that this low-cost business idea is among the most popular on Etsy.

Upstrider, Creative Dreamers Co, and Manifestable are the best Etsy sticker stores.

3. Jewellery

Jewellery can include rings, earrings, necklaces, bracelets, charms, and other items. Jewellery is without a doubt one of the top items to offer on Etsy since it is a must-have accessory for both men and women.

According to Etsy research, jewellery scored second on the list of top-selling goods on the platform in terms of gross merchandise sales (GMS) in 2020. As a consequence, selling jewellery on Etsy is a possible sector you might explore.

4. Selling T-Shirts On Etsy

People choose apparel that expresses their personalities. Buyers will be drawn to typographic apparel items, custom-made dresses, and trendy shorts. Selling t-shirts on Etsy using print-on-demand is a great way to sell online without managing inventory. 

In Q3 2021, the GMS for the active buyer on Etsy was $132, a 20% year-on-year increase

In 2021, Etsy generated $13.5 billion in gross merchandise sales volume. This is an increase from the 2020s of $10.2 billion.

Selling t shirts on Etsy

The Covid-19 pandemic caused a huge boost in sales. In 2019, the company only has a gross merchandise sales volume of $4.9 billion.

Source: Statista

Etsy offers hundreds of alternatives in Women’s, Men’s, and Kid’s clothing. The ethnic children’s costumes are charming. Selling embroidery on Etsy using print-on-demand services will also help you gauge the attention of more people who are interested in clothing.

5. Sell Mugs On Etsy And Home Decor

When it comes to the best-selling goods, you can sell mugs on Etsy and other home décor products.

During a pandemic, there is a growing tendency for individuals to work from home. As a result, people like to build multipurpose homes for themselves. Furthermore, a rising percentage of shopaholics are prepared to devote significant time and effort to decorating their homes and rooms.

As a result, demand for home decor goods is expected to increase. Homewares and home furnishings were first among the top six GMS categories in 2020. Consider selling wallpaper, furniture, paintings, and other items.

6. Collectibles & Art

If you are a fan of art and want to surround yourself with it, Etsy is the place to go.

Find the most popular and one-of-a-kind art collections on Etsy. Digital prints, paintings, drawings, and illustrations are all available.

You should try some of them here.

  • LouMarksPhoto
  • KatherineDream
  • ZenspireDesigns

7. Vintage

Besides homemade things, Etsy is a great treasure for individuals looking to trade antique finds. 

Because of the revival of retro style and the fact that vintage objects are well-made and unique, an increasing number of individuals particularly millennials are coming to Etsy to purchase items that contribute to the development of their own identities.

Etsy antique products are among the most popular things on Etsy. The selection of antique things on Etsy is diverse, ranging from jewellery and collectables to home and lifestyle décor. 

Teacups, sewing patterns, and vintage t-shirts are among the most popular Etsy searches in this category.

But, it’s worth remembering that only objects over 20 years old are deemed vintage, and Etsy shoppers want thorough product descriptions and exquisite photographs that might convey tales behind the pieces.

Establishing your brand, collecting the things you love, and offering as much detail as possible are some of the most useful methods for effectively selling antique products on Etsy.

8. Phone cases

Smartphones have become an essential part of our everyday lives as technology has advanced. As a result, we must use a phone cover to keep our phone clean and preserve it if we drop or walk on it.

Besides printing phone covers, acrylic posters, acrylic paints may be used to sketch and modify them on purpose. As a result, phone covers are among the most popular items on Etsy.

Popular Etsy phone case shops include case wear, Tirita Case, and Blush Cases.

9. Personalised Gifts

The good news is that printing art or design on almost anything has never been easier!

This means you can let consumers design their coffee cups and glasses, jewellery and keychains, t-shirts and socks, and pretty much anything else they can think of!

The best aspect is that, like stickers, print-on-demand services allow you to collaborate with a company that will print and dispatch your orders for you.

10. Posters

More artists than ever before are going digital these days. Selling print on Etsy is a great way to bring your artwork in front of millions of people. 

This means that artists on Etsy sell printable wall art and small-scale prints, graphics and labels for companies, banners, and one-of-a-kind home décor, as well as funny or encouraging phrases.

As far as decorations go, there seems to be a demand for anything emerald green as the term “emerald green wall art” saw a YoY increase of 158%. Interest in “eclectic home decor” also increased at 719% YoY growth.

Is Selling On Etsy Worth It?

Etsy is an eCommerce marketplace where you may register for an online kiosk and share space with other vendors. Etsy, like other prominent marketplaces like Amazon and eBay, allows you to display your items to a vast number of online shoppers worldwide.

But, because of its size, Etsy is preferred for small enterprises. In reality, many merchants prefer to utilise Etsy as one of their selling channels for a multichannel selling shop by combining Etsy with Shopify, WooCommerce, Amazon, and other eCommerce platforms.

  • As a popular domain since 2005, Etsy is home to roughly 94,000 active websites.
  • You are capable of opening a low-cost Etsy store.
  • Except for hosting, domain, transaction, and offsite advertising fees, there are no other monthly costs. 
  • Etsy features a great SEO tool that may simply assist you in promoting your Etsy items. When a visitor searches for a query, it examines product listings and selects the best choice to appear on the first page.
  • It is very simple to use because of the simple product uploading method. 
  • Last but not least, Etsy can help your business by providing a variety of services and toolkits that make shop management easier.

Whether you’re just starting out or already have a business, selling on this marketplace is simple owing to modern eCommerce integration technologies like connecting Etsy with Magento 2 or Shopify Etsy Integration.


Starting an Etsy store can be a fantastic idea that can generate massive income flow if handled and run consistently and with discipline. Etsy, like most other digital platforms and e-commerce sites, relies on audience reach and interaction, hence it must be improved. 

Etsy has expanded since its start in 2005, and while it is not as well-known as marketplaces such as Amazon and eBay, it stands on its own as a handmade and vintage online store.

If you want to sell or purchase something one-of-a-kind and precious, Etsy may be a game changer.

Now that you know how to sell on Etsy and the best-selling products, go ahead and start selling online.


Can we sell on Etsy from India?

Yes, you can sell on Etsy from India since 2018. Etsy is expanding its business opportunities across the globe.

Is GST mandatory to sell on Etsy?

Yes, GST is mandatory to sell on Etsy. You cannot get started without adding a GSTin.

Is it profitable to use Etsy?

Etsy is constantly improving as a platform for both vendors and customers. It is one of the easiest and fastest methods to sell your handcrafted stuff online. It is well worth using because it poses a little financial risk.

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