Myntra is India’s leading online fashion marketplace. It is known for its wide range of clothing, footwear, and accessories.
With 49.94 million monthly visitors and a strong brand reputation, Myntra offers a best platform for businesses and entrepreneurs looking to enter the fashion eCommerce space.
If you’ve ever wondered how to sell on Myntra, especially apparel and lifestyle items, this guide is for you.
Whether you’re a fashion brand, manufacturer, or even a startup exploring dropshipping, selling on Myntra can be profitable if you know the right steps.
In this blog, we’ll walk you through:
- How to sell clothes on Myntra and other popular product categories
- The complete Myntra seller registration process
- Applicable fees and commission structures
- Legal requirements like GST
- Here, we share how to fulfill Myntra orders using Qikink.
Let’s get started on your Myntra seller journey.
Can We Sell on Myntra Without GST?
One of the most common questions new sellers ask is:
Can we sell on Myntra without GST?
You cannot sell on Myntra without a GST number; having the correct documentation is crucial for approval.
A valid GST (Goods and Services Tax) registration is mandatory. It acts as an e-commerce marketplace under Indian tax regulations and must collect and report GST on behalf of its sellers as required by law.
Documents Required to Sell on Myntra:
To complete your Myntra seller registration, you’ll need the following documents:
- PAN Card of the business or individual
- GSTIN (Goods and Services Tax Identification Number) certificate
- Cancelled cheque from your business bank account
- Authorized signatory’s signature copy
- Trademark registration certificate or an authorization letter/NOC from the brand owner on official letterhead.
👉 Check out our Dropshipping Legal Requirements in India Guide to learn more details about GST.
Myntra Seller Fees and Charges
While Myntra does not charge any onboarding fee, all new sellers are required to pay a one-time Growth Enablement Fee, which is deducted from future payouts on the platform.
This fee is used to support your brand’s visibility and access to seller tools.
You can choose from the following two plans:
|
Plan
|
Fee Charged
|
Product Listing Ad Credits Given
|
Validity
|
|---|---|---|---|
|
Default Option
|
₹15,000
|
₹30,000 worth of credits
|
6 months
|
|
Enhanced Plan (Optional Upgrade)
|
₹25,000
|
₹50,000 worth of credits
|
6 months
|
How to Sell On Myntra?
Selling on Myntra is an excellent opportunity to reach millions of fashion-focused shoppers. Whether you’re a brand or a reseller, getting started is simple. Here’s how you can begin in just 4 easy steps:
Step 1: How to Register as a Seller on Myntra
Start by visiting Myntra Partners and clicking on register. It’s a simple process-just enter your mobile number, which will be verified by sending an OTP.
After this, you’ll need to enter your organization’s Email ID. This email ID should be your primary, as it will be your key to operating your Myntra seller account.
Remember, it should be unique and not associated with Myntra before, which will be verified using the OTP sent to this address.
Next, you will be asked to set up your password for your seller account. Once you have done this, you can log in to partners.myntrainfo.com using your registered ID and password and begin filling out your details in 6 simple steps.
Step 1: GSTIN Check
You will start the processing by filling out the GST details of your business and clicking on verify. Once you validate the business details populated, click on confirm and next to proceed.
Once it is confirmed, it will be tick marked with green. This will enable all other sections. You can choose to fill these sections out in any order that you like.
Step 2: Basic information
Basic information, such as your organization’s email ID and registered mobile number, will be auto-filled. All you need to do is add the email address of the business owner’s primary contact details.
Note:
- Remember, these details can be the same or different from the ones you previously filled out. You have the flexibility to choose. Please disclose if you are an existing Myntra partner in any scenario.
- You must also upload your signature on a blank white background without a date or any other details mentioned.
- While filling out the form, you may refer to the information icons wherever available. To know more, click on next to move to the next section.
Step 3: Business details
- In this section, you must select the business model you wish to operate in. If you want to use a paid third-party order management system(OMS) to manage your inventory and process orders, select PPMP c plus L.
- Choose the service provider from the dropdown option, and select the OMS version you will use.
- You can contact the order management system provider if you have any doubts regarding the OMS version.
- If you wish to use Myntra’s free-of-cost order management system to manage inventory and process orders, you can select PPMP C Plus L M directly.
- Furthermore, you can choose Omni under the business model section if you want to fulfil orders from retail stores.
Step 4: Warehouse details
- This section will require you to fill in your pickup address; you can add multiple addresses by clicking the buttons.
- The PIN you enter for your warehouse location should be in the same state for which you provided the GSTIN details in step one.
- Suppose the address belongs to a different state. In that case, the system will prompt you to give the GSTIN details of that state’s full address of your warehouse, including the email address and contact number of the person managing the warehouse.
- Next, enter the per-day order processing capacity, which would be the number of units you can pack and hand over for orders received from Myntra on a particular day.
- The following partner warehouse code is the code that will be provided to you by your third-party OMS service provider to identify the warehouse to which the order is received on Myntra, which will be pushed to further processing.
- If you choose Mdirect, you will not be asked to fill out this detail. Click next after you have filled in these details.
Step 5: Bank details
- Enter the account holder name and account number, which are in the name of your registered business entity, IFSC code, bank name, and account type.
- You are also required to upload a copy of the cancelled check for verification. Please note that the cheque should have your registered business name printed and not stamped.
- Also, ensure that the cheque is not from a savings account. Once these details are entered, click on verify.
- A small amount will be credited to your bank, and for verification purposes, you will be prompted to enter the amount you have received.
- If the bank details section is not verified, your onboarding will not be stopped. Myntra team will manually verify the details you entered and reach out if they need any clarifications.
Step 6: Brand details
- In the final step of the process, you will be required to fill in the details of your brand for evaluation purposes.
- You can fill in details of up to 10 brands you wish to onboard on Myntra. Just enter the brand name and download their guideline document in an Excel sheet to capture your catalogue details.
- Please fill out the Excel sheet and upload it to the catalogue details section. Upload your brand logo, nature of business document of proof, and average MRP for your brand. Average MRP minus discount will give you the average selling price, the brand’s overall catalogue width and other details.
- Next enter the USP of your brand in this section to help them to evaluate you better.
- Suppose you are a sustainable brand and wish to feature yourself under the Myntra for Earth initiative. In that case, you can select relevant options like recycled, non-toxic, organic and more from the dropdown.
- Next, select the primary and secondary category classifications to which your brand belongs and provide your assortment breakup details.
- You will need to enter the average selling price and catalogue width at an article type level and add as many article types as are available in your brand by clicking the add article type button.
- Next, only sizing information will be required if you wish to sell apparel. After completing all these sections, click the declaration tab and submit your details.
- Next, you have to wait for the Myntra team to evaluate the details you filled out and reach out in case they have any questions or clarification.
Step 2. Guide To Sell with Myntra
Myntra offers flexible business models that suit different seller needs. As a partner, you can choose from multiple fulfillment options and order management systems to optimize your sales and operations.
Types of Business Models on Myntra
Myntra allows you to pick one or both of the following primary business models:
1. PPMP – Pure Play Marketplace
Source: Myntra
- You store and pack your products.
- Myntra handles logistics, delivery, and returns.
- Payments are processed every Monday, Wednesday, and Friday on a D+15 cycle (15 days after delivery).
Benefits of PPMP:
- Complete control over pricing and inventory.
- Easy access to insights, reports, and learning tools.
- Faster scaling with operational independence.
2. MSA – Myntra Smart Assist
- Inventory is stored, packed, and shipped by Myntra from its warehouses.
- Ideal for brands pursuing streamlined logistics, improved delivery speed, and reduced defect rates.
- Payments and settlements follow the same D+15 schedule.
Benefits of MSA:
- Faster customer delivery resulting in faster payments
- Better quality checks lead to reduced defect rates.
- Better performance during big sales and regular days by forecasting demand and moving inventory closer to where customers are.
Order Fulfillment Options
Myntra offers two types of Order Management Systems (OMS) for inventory and order processing:
1. M-Direct (Myntra's In-House OMS)
- It’s a free-to-use OMS built for Myntra sellers.
- It manages inventory and orders exclusively for Myntra.
2. Third-Party OMS Integration
- You can use platforms like Increff, Unicommerce, Browntape, etc.
- It provides centralized control over inventory across multiple marketplaces.
- The seller covers the cost, but it gives more flexibility to manage sales on various platforms.
Does Myntra Allow Dropshipping?
Yes, Myntra allows drop shipping under its Pure Play Marketplace (PPMP) model.
This model enables sellers to store and pack their products while Myntra handles logistics for order fulfilment and returns.
However, it’s essential to note that Myntra primarily focuses on the sale of branded products.
Prerequisites for Operational Readiness
Before you can start selling on Myntra, make sure you have the following ready:
1. Infrastructure Requirements
- Thermal Printer – For printing shipping labels and tax invoices
- 4×6 inch Barcode Labels – Single barcode labels for packaging
- Barcode Scanner – To pick and sort your products efficiently
2. Packaging Requirements
- If packing orders at your location, you must use Myntra-approved paper-based packaging from authorized vendors.
3. Cataloguing Requirements
- Learn Myntra’s cataloguing rules via Partner University
- Upload your product catalogue to the Partner Portal
- Wait for Myntra’s approval of your catalogue
- Upload inventory to go live and start selling
Step 3: How To Earn On Myntra
Receive secure and timely payments as per Myntra’s payment cycle. Payouts are made on predefined days, and you can track your earnings through the seller dashboard. Here we share more details about the payment cycle:
- The payment cycle is based on the order delivery date to the customer, D+15 days. The next settlement will be processed on Monday, Wednesday, and Friday.
- Note: If Monday is a holiday, Myntra will pay on Wednesday.
- The monthly reports would be available on the partner portal on or before the 7th of every month for the previous month.
Step 4: Guide To Grow with Myntra
You can receive customized assistance to help grow your business through Myntra’s Partner Portal.
Step 1: Stand Out with Great Cataloging
- Use Myntra Assured Shoot Program & Video Cataloging Services.
- Present your products with high-quality visuals to boost conversion.
Step 2: Gain Business Insights
Myntra provides a Partner Insights tool to get these insights all for free
- Your target customers
- Smart pricing and discount strategies
- Product performance & improvement areas
Step 3: Monitor Competitors
- You can track market trends & benchmark against top competitors
- All insights are available free on the Partner Portal
Step 4: Market Your Products
- Boost visibility through their Product Listing Ads, Banners, and more
- You can leverage Myntra’s marketing tools to reach the right audience.
Step 5: Get Account Management Support
You can get dedicated account management support by opting in for your Account Management Services with a nominal fee.
What Products Can You Sell on Myntra?
Source: Myntra
Myntra is a fashion and lifestyle marketplace, which means not every product is allowed. If you want to sell on Myntra, especially in categories like apparel or accessories, it’s essential to understand what kinds of products they accept. This marketplace is best suited for brands selling:
- Apparel (men’s, women’s, kids’, Genz)
- Footwear
- Fashion accessories (watches, sunglasses, bags, belts)
- Beauty and personal care products
- Jewellery
- Home and lifestyle items (limited categories)
Focus on Quality, Branding & Compliance
Myntra emphasizes quality, originality, and compliance with Indian laws. Here are some key compliance notes based on product categories:
- Cosmetics products must not be tested on animals.
- Electronics & IT Requires BIS Certification.
- Gold Jewellery Must be hallmarked as per BIS Hallmarking Regulations. Only certified sales outlets are allowed.
- Animal-based Items, Such as coral, seashells, or shanks, must comply with the Wildlife Protection. Prohibited items are not allowed.
- Plastic Products Must required authorizations must be in place.
- Telecom Products (WPC/TEC)- Must meet certification under the Indian Wireless Telegraphy.
- Tobacco & E-Cigarettes – Not allowed. Myntra bans the sale of tobacco products and e-cigarettes under relevant laws.
- Khadi Products-Unauthorized use of the Khadi mark is prohibited.
- Antiques & Art Treasures – Items must be declared non-exportable under the Antiquities and Art.
Top Selling Products on Myntra
If you plan to start selling on Myntra, understanding what sells best can give you a significant edge on your business. Myntra is primarily a fashion and lifestyle platform, and its shoppers are trend-conscious and brand-like. Below are some of the most-selling products on Myntra right now:
Best-Performing Categories
1. Men's T-Shirts
Casual and graphic tees are hot sellers, especially in cotton and oversized fits. Brands like Woostro, Roadster, HRX, and H&M dominate this category.
2. Women's Ethnic Wear
Indian ethnic fashion, from kurtas to sarees and lehengas, is always in demand.
The vibrant prints, comfortable fabrics, and festive collections are making these categories the most selling and trending products on Myntra.
3. Sportswear & Activewear
Athleisure is Growing, and products like leggings, gym wear, dry-fit t-shirts, and sports bras from brands like HRX, Puma, and Adidas see high sales volumes in this category.
4. Fashion Accessories
Bags, belts, sunglasses, wallets, and watches continue to be quick-moving inventory, especially during sales and festive periods.
5. Footwear
Sneakers, sandals, heels, casual shoes, and footwear are some of Myntra’s strongest product categories across genders.
How to Sell Clothes on Myntra: Pro Tips for Fashion Sellers
If you’re looking to break into this online fashion retail, Myntra offers a focused, style-conscious audience that’s best for apparel brands.
However, to stand out in this competitive marketplace, presentation and quality matter as much as the product itself.
Here are essential tips on how to sell clothes on Myntra effectively:
1. Use High-Quality Product Photos
Clothing is a visual-first product category. Ensure your product images are:
- Professionally shot with good lighting.
- Displayed from multiple angles like front, back, and close-ups.
- Worn by models when possible to give a sense of fit.
2. Include Clear Size Charts
Fit-related returns are common issues in fashion. To reduce returns and improve customer satisfaction:
- Provide detailed size charts with measurements in inches/cm.
- Highlight model specifications and the size they’re wearing.
3. Optimize Product Descriptions for Fashion
Your product title and description should:
- Use searchable keywords, such as “cotton kurta for women” or “oversized men’s T-shirt.” You can find keywords easily with AI tools and Google to find what products the audience is searching for.
- Include material, fit type (slim, regular, relaxed), wash care, and styling tips.
- You can convey the story behind the product, for example, “Perfect for festive evenings” or “Designed for everyday comfort.” You can use AI tools to write engaging product descriptions that help you increase your product sales.
4. Tell Your Brand Story
Fashion is emotional because shoppers on Myntra look for more than just price. They value story, style, brand and meaning. Let your brand identity speak through your:
- The About Us section
- Our Brand Story
- Tags and labels
- Sustainable or ethical sourcing practices (if applicable)
5. Invest in Great Packaging
Good packaging promotes perceived value. Here we share what are the things you have to consider:
- Clean, crease-resistant packing for clothing
- Branding elements like tissue paper, thank-you notes, and QR codes linking to your brand page
- Ensuring items arrive ready-to-wear and undamaged.
Conclusion
Selling on Myntra offers an excellent opportunity to reach millions of fashion-forward customers across India.
With proper preparations like completing your seller registration, choosing the right fulfillment model, optimizing your catalog, and using tools like the Myntra Partner Portal—you can build a profitable brand in the online fashion space.
Want to Source On-demand Fashion and Lifestyle products?
That’s where Qikink comes in!
If you want to source products under your brand name, Qikink lets you do just that. Here’s how:
- Choose trending products from Qikink’s print-on-demand catalog
- Qikink will print, pack, and ship them to your address under your brand quickly.
- Once you receive the products, you can store them in bulk and easily fulfil your Myntra orders.
This way, you focus on building your brand and making sales, while Qikink takes care of sourcing and branding.
Start your fashion dropshipping journey with Qikink – no inventory, no hassle.
Read More
Frequently Asked Questions
Can i sell my products on myntra?
Yes, you can sell your products on Myntra by registering as a seller on their Partner Portal, meeting the eligibility criteria, such as having GST and a registered business, and listing fashion and lifestyle products that meet their quality standards.
What are the documents required to start selling on Myntra?
To start selling on Myntra, you’ll need the following documents:
- PAN Card (in the name of your business)
- GSTN Certificate (mandatory for tax compliance)
- Cancelled Cheque (from your business’s current account)
- Authorised Signatory’s Signature Copy
- Original Trademark Certificate (if you’re the brand owner) Or Authorisation Letter / NOC on the brand owner’s letterhead (if you’re a reseller or distributor)
How much time does it take to get onboarded on Myntra?
If your brand meets Myntra’s selection criteria with a strong value proposition, you can typically get onboarded within 15 business days. However, during major sale periods, the process may take up to 45 days.
