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Scaling Your Print-on-Demand Business on Shopify: Key Considerations

This article is about how to start a Shopify print-on-demand business. It will give you an idea of what Print on demand is, how it works, why you should choose Shopify for your print-on-demand business, and how to start your business.


Brand Partnership Manager at Qikink


Brand Partnership Manager at Qikink

Shipify print on demand

Shopify print-on-demand is the easiest way to sell customised products. 4.5 million e-commerce sites use Shopify to build their online stores.

With Shopify print-on-demand, you can sell products online without managing inventory or paying any upfront cost. It requires no in-depth technical knowledge. Shopify print-on-demand is a perfect business model for earning a living.

This article is about how to start a Shopify print-on-demand business. It will give you an idea of what Print on demand is, how it works, why you should choose Shopify for your print-on-demand business, and how to start your business.



1. What is print on demand?

Print-on-demand is a business model where you partner with a print-on-demand supplier who fulfils your orders whenever your customer purchases in your store. 

The supplier will print, pack and ship your order to your customer under your brand name. 

With print-on-demand, you need not worry about manufacturing, printing and shipping your orders. You need not manage any inventory for the products that you sell. It is a lucrative business model.

2. How does print on demand work?

Print-on-demand is a cost-effective way of starting your business. Here’s how it works.


Step 1: You build your website and add products from your print-on-demand suppliers’ catalogue

Step 2: Your customer purchases from your store

Step 3: You send the order details to your supplier 

Step 4: Your print-on-demand supplier prints, packs and ships your orders directly to your customer. 

Print-on-demand suppliers ship your orders under your brand name.

3. What is print-on-demand for shopify?

What is Shopify-print on demand-qikinkA leading eCommerce platform for aspiring business owners worldwide is Shopify. Print on demand for Shopify is a good choice for any company trying to sell printed products because of its accessibility, variety of features, and payment choices. 

From statistics to templates and more, print-on-demand Shopify applications are available. Nobody can quickly start an online store without writing a single line of code. Whatever your brand requires, there is a solution for you at Shopify’s extensive collection of attractive themes.

4. Why choose shopify for your print-on-demand business

Print-on-demand providers can combine e-commerce platforms easily. However, Shopify is a well-chosen platform to make the most of the custom printing business model because


Shopify gives you the power of scale by expanding your business. Shopify offers memberships designed for all types of companies at affordable rates, starting at $29. 99/month for the basic plan. These memberships are suitable for independent retailers, to big companies.

Simple to use

Shopify is a highly user-friendly and straightforward platform. You may construct a fully-functional online store without coding or website design knowledge.

Shopify is ideal for those who want to concentrate on their business without wasting time looking for website designers and programmers.


For potential consumers to locate your Shopify store, you may rank your website higher in search results with Shopify’s excellent SEO function.

Using SEO, analytics, and numerous Shopify print-on-demand apps, start your business and offer customised items with guaranteed success.


It’s simple to build a stunning and unique online store with Shopify. You can choose from over 150 free and premium themes in the Shopify Theme Store.

Third-party plugins and integrations

Applications and Shopify plugins are essential for print-on-demand success. Fortunately, the Shopify App Store offers everything you want to successfully market to your target market and become a successful retailer. 

Printful, Qikink, and any other print-on-demand tool that helps increase sales, services, and your POD business are all available as Shopify applications and integrations.

No product restrictions

Sell as many physical print-on-demand things, services, and digital products as possible. Shopify is a fantastic alternative regardless of your niche because there are no restrictions on the things you may sell there.


5. What do you need to set up a shopify print-on-demand business?

A laptop with access to the internet:

To create your items and set up your eCommerce store, you will need a PC or laptop with internet connectivity.

You’ll need Adobe Photoshop or Illustrator to create your designs.

You must locate a company to manufacture and deliver your orders.

You will require a Shopify account to set up your online store.

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6. How does shopify print on demand work?


Establishing a Shopify print-on-demand business may be an exciting and fruitful venture. Your love of design may become a lucrative online business with the right strategy and execution. Don’t worry if you’re feeling overwhelmed if you’re starting started; this checklist will assist you in setting up a print-on-demand business with Shopify.

7. How to start a shopify POD store?

Here’s how you can set up Shopify POD stores in just a few steps.

A. Define your target audience and unique selling point.

Target audience-qikink


Before designing or opening your store, you must understand your target market and what makes your brand stand out from competitors. Are you going for a particular market segment, such as cat lovers or antique enthusiasts?

What distinguishes your company from other print-on-demand companies? You may develop a consistent brand and marketing plan by defining your target market, USP, and audience.

You may use the following procedures to identify your target market and USP:

Select your target audience:

Consider the people most likely to be interested in your items since here is where you can create a steady demand while attempting to enter new markets.

Are you trying to reach a particular age group, gender, place, or interest? It’s best to be as detailed as possible.

Find out who your competitors are:

See what other print-on-demand companies in your niche provide by looking at their websites. 

What are their advantages and disadvantages? How can you set your company apart from theirs? Why should customers pick your brand-new company over its existing competitors?

Responding to these questions may set the tone for your daily operations and get a broader view.

Consider a unique selling point:

Using the information from your research, determine what makes your company unique from competitors. Is it your original ideas, premium products, customisation, or first-rate customer service? Be sure to emphasise it in your marketing initiatives, whatever they may be.

Test your target market and USP to see how they perform after you understand them. Are you receiving the feedback you expected from your target audience? Are buyers responding to your USP? Use this data to adjust your target market and USP as necessary.


Building an online business with a unified and expert image requires developing a brand for your Print on demand business. While creating your brand, keep the following things in mind:


Choose a name for your company that accurately expresses your brand identity and target market. Avoid choosing widely used terms or phrases, and consider a name that is easy to spell and pronounce.


Making a beautiful logo is one of the most crucial things you can do for your brand. Fortunately, tools like Canva have made it simple.

You may get inspiration from thousands of logo templates on Canva. Any niche phrase entered into the Canva search field will return many logos for you. You may use Canvas pre-made templates and add your content or use them as inspiration.

Colour scheme:

Choose a colour scheme that embodies the character and principles of your brand. To create a unified and consistent design for your website and marketing materials, choose a restricted palette of colours.


Choose a readable, brand-consistent typeface suitable for your target audience. To produce a balanced and professional design, consider using a sans-serif font for headlines and a serif font for body material.

Brand voice:

Create a brand voice that accurately represents the character and principles of your company. Is your brand more serious and professional, humorous and fun? Your brand language should be consistent from your website to social media postings.

Building a solid brand will help you project a credible image to stand out in the competitive print-on-demand market.


C. Select the products to sell online

Select products to sell online-qikinkIt’s time to get in-depth with something you may have previously considered.

If you need some ideas, you may market the following things:

  • Clothing, such as t-shirts, hoodies, baby clothes, and plus-size clothing
  • House furnishings: wall art, wallpaper, and cups
  • Home and living such as tote bags, phone covers, and calendars

Too many product options might turn away potential buyers. Generally speaking, it is preferable to offer things in a specific niche and concentrate on providing the most excellent products inside that niche.

Divining your focus across hundreds of various product categories might be time-consuming. Also, it says that a particular product won’t receive the attention it requires and that the designs may need to be revised.

Also, it takes time to locate a single POD manufacturer providing such a diverse product range. You may have to collaborate with several manufacturers, complicating logistics and the supply chain.

Start with a single product line offering a few distinct product possibilities. In the future, you may always add more.

D. Select a print-on-demand supplier

Select a print on demand supplier-qikink

Now that you have set up your Shopify business, it’s time to choose a print-on-demand website. You must select a print-on-demand supplier from the Shopify App Store. Shopify provides a selection of Print On Demand vendors.

You should choose a service with the shortest shipping time and the most excellent price-quality ratio based on the country you want to sell to. You should stick with one core provider when launching your print-on-demand company.

Find the most well-known print-on-demand companies here. We have examined important aspects like shipment time, product quality, and customer support to make choosing the finest print-on-demand service even more straightforward.

It’s best to request samples from the potential POD partner before using their services to fulfil your customer orders. You can determine what your customers may expect by sampling the products.

E. Create design and mockups

Your designs are one of the most crucial elements that set the stage for the product, determine who it will appeal to, how you will advertise it, who your competitors are, and who will purchase your product. 

You have three choices.

You may create them yourself as the first choice:

If you have experience with Photoshop or Illustrator, that’s wonderful, but it might still take some time. Using a service like CreatorAI is a preferable substitute. You can create high-quality, royalty-free photos in seconds with only your creativity. AI will design the image for you once you specify what you desire.

Hiring a qualified graphic designer:

By doing this, you can be sure that your designs will be formatted and sized correctly for Print On Demand. Depending on your designer’s skill, they might sell or not. But, each plan will cost more the better the creator is. This option may be costly.

Purchase ready-made designs created by experts:

You can buy professionally crafted, niche-appropriate designs with a track record of selling. Websites like Fiverr and Etsy offer professional formats that you can purchase.

Create mockups of your designs using an inbuilt mockup generator provided by your Print on demand suppliers. However, only some print-on-demand suppliers might provide mockup generator services. You can use services like Placeit and Canva to generate high-quality image and video mockups.

Check out Qikink’s inbuilt mockup generator for high-quality mockups.


F. Set up your shopify print-on-demand store

Setup your online store-qikink

A well-known e-commerce platform, Shopify, simplifies creating and maintaining an online store. They provide a free trial and monthly membership plans to suit your demands.

Choose a theme, add products, set up your inventory, payment and shipping options, and customise your website according to their step-by-step instructions. Include your logo, colour scheme, and personality to keep everything consistent.

Also, create content for your various pages, such as the Contact Us, About Us, and Product pages. Make sure these pages adequately describe your personality and goal.

Although it is possible to create the store quickly, it is good to take your time. To add your touch to your store, consider each design choice carefully. Including more images and themes would be best to keep them engaged and encourage them to buy with you. It will be the first thing anyone who visits your POD business will notice.

Customers will be able to tell if you hurried your Shopify business. It alone might lead you to lose business. As you design your company, remember that products on a simple white backdrop with little personalised branding seem dull.

G. Upload products to your store

You may start adding products now that your Shopify store is set up and connected to a fulfilment partner for print-on-demand!

To ensure your products are ready to use, follow this

  • Choose the proper product category.
  • Specify the price for your product.
  • Provide a simple product description.
  • The highest quality product photos.
  • Choose the appropriate shipping choices.
  • With Excellent Pictures & Videos


H. Promote your online store

Promote your products online-qikink


Promote your shop. It’s time to create the proper noise after setting up your business and listing the items! Start developing a marketing plan to draw and promote your company’s attention. Running a profitable print-on-demand business requires effective marketing.

These are all the strategies you may use to market your shop and increase sales:

Use social media:

Platforms like Facebook, Instagram, and Pinterest are excellent for connecting with potential customers and promoting your business. To get followers and increase traffic to your website, establish a social media presence and post updates, pictures, and promotions regularly.

Use AI copy:

Applications like ChatGPT can quickly generate original material you can put on your website, send to a mailing list, or share on social media. With every piece of content you create, AI can help you save time.

Employ email marketing:

To educate potential consumers about new items, sales, and other changes. Email marketing is a fantastic tool for doing this. Create and deliver newsletters and other email campaigns to your email list using a tool like Mailchimp.

Work with influencers:

Collaborating with influential people in your field is a terrific strategy to expand your audience and establish credibility.

Offer to work with influencers with a significant and active following on product launches or promotions.

Use sponsored advertising:

Paid advertising has a proven track record of reaching a larger audience and increasing website traffic. To construct customised ads that get your ideal clients, consider using tools like Google AdWords or Facebook Advertising.

Enhancing your website’s ranking in search engine results is called search engine optimisation or SEO. You can increase your visibility and organic traffic by optimising your website for relevant keywords.

Consider the following while optimising your business for SEO: Use relevant and evocative titles and descriptions for your items. 

  • Include keywords in the titles and descriptions of your products.
  • To explain the photographs of your products, use alt tags.
  • To help your store be optimised, use an SEO plugin.


8. Conclusion

There are several compelling reasons to launch a print-on-demand dropshipping business. First and foremost, getting started is simple. With a few clicks, you can create stores and products, and designs and templates are available to get you started.

Second, there is no risk and no need for significant investments – storage space and inventory are expensive, but Shopify print-on-demand eliminates the need for either. You only pay after you sell – your customers’ money, never your own!

Finally, you will never run out of stock or be stuck with unsold products. Excellent for business and the environment!

It may be lucrative to launch a print-on-demand company, but it takes careful preparation and execution. If you stick to this checklist, you’ll be well on your way to creating a successful print-on-demand business with Shopify.

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Frequently Asked Questions

Instead of printing products on the factory floor, companies print products when they receive an order through the Print on Demand (POD) method. There are other methods of POD printing, but Shopify’s POD printing technique is the most widely used because of the platform’s ease. It is user-friendly and easy to set up. 

Anyone can manage it single-handedly without requiring any technical knowledge.

Here are some tips for scaling your print-on-demand businesses on Shopify 

  • Optimise your website for easy conversions. Create a clean and professional home page. 
  • Highlight the product description and features for customers to easily find all the product information. 
  • Keep your checkout process simple and secure. 
  • Keep adding products to your Shopify store to attract customers. 
  • Use free abandoned cart emails to convert customers.

Key considerations to expand your shopify print on demand business are:

  • Operations – Automating processes and improving production and delivery methods. 
  • Sales and marketing – Expanding your audience and using inventive selling techniques
  • Customer support – Keeping clients satisfied as you expand
  • Finances – Knowing when to invest more in new product designs, packaging, marketing initiatives, influencers, etc., while ensuring your cash flow is healthy.

There are quite a few challenges involved in scaling a print on demand business. They are:

  • Competition – The print-on-demand business is growing everyday and to keep up with the competition, one must focus on product designs, website, and customer support along with marketing. 
  • Quality control – Choosing the right print-on-demand provider is extremely important to ensure quality products are delivered to your customers. 
  • Logistics – Ensure that best courier companies are partnered to fulfill your orders on time.

Here are some tips to ensure successful growth in your shopify print-on-demand business. 

  • Choose the right theme for your store
  • Design your website mobile responsive
  • Optimise your store for search engines 
  • Choose the right products to sell and the right supplier to fulfill your orders. 
  • Automate tasks to save you time and help you focus on improving your store 
  • Ensure you provide the best customer service to retain clients

With over 6+ years of experience in the industry, Ayushi excels in building strong customer relationships and guiding clients toward growth as a Brand Partnership Manager. She enjoys sharing her experience in her content.

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About the author

With over 6+ years of experience in the industry, Ayushi excels in building strong customer relationships and guiding clients toward growth as a Brand Partnership Manager. She enjoys sharing her experience in her content.
With over 6+ years of experience in the industry, Ayushi excels in building strong customer relationships and guiding clients toward growth as a Brand Partnership Manager. She enjoys sharing her experience in her content.
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