Social media is a network with numerous centers. You name it: entertainment, information, news, companies, and careers. Social media can house all of them.
What’s surprising is that no one predicted it. Influencers are currently at the top of the social media primary producers. Yet, when these platforms were first launched, no one could have guessed that influencer marketing would grow into a powerful company and tool that the entire globe would rely on. Isn’t it a good thing, though?
Content creation and consumption have become integral to our everyday lives due to our favorite influencers.
Content creators are raising the value chain. Influencers launch their products, promote money businesses, and make angel investments in potential firms.
These influencers, on the other hand, are multi-talented since they not only create content for us but also run profitable businesses. Here are 15 successful Indian influencer brands to get inspiration from:
9 Influencer brands to get inspiration from
Bhuvan Bam is a well-known Indian YouTuber, comedian, and influencer brand selling his fans a wide range of products. His store offers a range of merchandise, including T-shirts, hoodies, phone covers, hats, and badges.
His product designs are based on his popular YouTube channel, BB Ki Vines, and incorporate his distinctive characters and catchphrases. For example, one of the most popular T-shirts has the slogan “BB Ki Vines” with an image of Bhuvan Bam’s character “Bancho.”
Bhuvan Bam is one of the first influencers in India to start his Youthiapa label with his friend Arvin Bhandari in January 2017. “I remember how the website crashed within minutes on the launch day. The response to the merchandise since the launch has been amazing” says Bam.
Ultimately, Bhuvan Bam’s brand exhibits how influencers can use their popularity and creativity to build profitable businesses that resonate with their audience.
Prajakta Koli, who began her career with YouTube videos at 20, now has around seven million YouTube subscribers and five million Instagram followers.
As she grew in popularity, she organized events to measure the demand for her products, and the response was incredible. It prompted her to develop a merchandising collection in 2021, which included T-shirts, hoodies, sweatshirts, mugs, bags, masks, and sippers, among other items.
Prajakta’s merchandise is inspired by her successful YouTube channel, MostlySane, and includes her signature catchphrases and funny graphics. For example, one of the most popular T-shirts bears the message “Namaste Doston” beside a vibrant depiction of Prajakta Koli.
Prajakta Koli also works on limited-edition collections with other designers and businesses. For example, she recently teamed with a prominent candy company to develop a limited edition tote bag line.
3. Label MN by Mumbiker Nikhil
Mumbiker Nikhil, also known as Nikhil Sharma, is a renowned Indian YouTuber and motorcycle vlogger who runs a lucrative goods store for his followers. Mumbiker Nikhil Merchandise is his store, and it sells T-shirts, sweatshirts, phone covers, backpacks, and sunglasses.
His passion for motorbikes and travel inspires his store’s products. For example, one of the most popular T-shirts displays the message “Keep Riding” over an image of a motorcycle.
Sejal Kumar is a well-known Indian YouTuber and content producer who runs a thriving goods store for her admirers. Sejal Kumar Merchandise, her business, sells various products such as T-shirts, hoodies, phone covers, tote bags, and masks.
Her product designs are inspired by her outgoing personality and her passion for fashion and travel. One of the most popular T-shirts, for example, bears the message “Be Your Own Kind Of Gorgeous” beside a vibrant artwork of Sejal Kumar.
Diksha Khurana, also popularly known as Dolly Singh, owns a unisex home clothing brand offering a mix of all t-shirts, hoodies, crop tops, and joggers. She is known for her bubbly personality and is blowing away the internet with her multi-talents.
Deeclothing is a combination of the #comfortisthenewcool. Check out her collection on Instagram and her website.
A famous apparel brand that started selling print-on-demand t-shirts, mugs, phone cases, and other accessories with her illustrations has now added a variety of home and living accessories to her store.
Her digital artworks inspire millions of artists, and she owns a community of artists to get her designs into the hands of the audience.
We like Nick’s contempt for quick fashion and his dedication to new subcultures such as gaming, hip-hop, street football, graffiti, and community building.
He is the ideal creative collaborator for Krá, who embraces our ‘celebrating the streets’ mentality. Krá and Nick were meant to be.
The Flying Beast T-shirt is a privileged pass to the supporters club. The Gaurav Taneja (Flying Beast) mania shows no signs of abating. Mera Merch allows you to join the fan club; all anyone has to do is buy Flying Beast Merch from Mera Merch.
Gaurab Taneja is a pilot and sells his official merchandise through Mera Merch.
Juhi Godambe, a fashion and luxury content developer, founded the company in 2015. Juhi’s roots in fashion remained strong even at a young age. Having parents who were hair and makeup artists in the fashion industry, she was no stranger to runways and creative work settings.
Professionally, Juhi began her work as a fashion stylist at the age of 19 and went on to earn a degree in fashion purchasing and merchandising from the London School of Fashion to expand her understanding of the fashion industry. Arabella was born soon after she returned to Mumbai. It all started with a few concepts and ended with opening its first store at Phoenix Marketcity in Mumbai.
Conclusion
While their experiences as creators have provided them with unique insights into the minds and desires of customers, releasing and maintaining a product is an entirely different matter. Operating a product business necessitates talents that most creators lack.
And the majority of them are aware of it. The agency that represents them frequently oversees the firm’s day-to-day operations, from customer service to ensuring production requirements are followed, while they focus on content development.
These businesses are successful due to low marketing expenses and significant customer involvement. Their consumers are the followers and subscribers the artists have courted and won over the years.
This community is active and trusting of the creator, making selling simpler. Although some artists have introduced products to build their businesses, others have gained a following through influencers and finally entered the market.
According to Kishore, creators want to vary their monetization channels. “When developing numerous revenue streams, building D2C brands is simply one piece of the bigger picture. Multiple influential people are developing paid seminars to teach the talents that they have mastered.
While brand collaborations presently provide the majority of creative money, such efforts “will offer a boost to creator-to-consumer revenue-generation strategies,” he adds. “Live content, ticketed virtual events, and NFTs will all contribute to such a paradigm, increasing the capacity of the creator ecosystem to make income through numerous channels.”
“If artists nurture and improve their business acumen, these labels have the potential to become full-fledged brands,” says Hitesh Rajwani, CEO of Social Samosa Network, an influencer marketing agency.
“Not all of them have commercial savvy, but if they can find partners with competence in establishing layers of commerce atop digital audiences, these brands can develop by leaps and bounds.”
Frequently Asked Questions
Can you introduce some of the Indian influencers who have successfully transitioned into running their own brands?
Bhuvan Bam with Youthiyapa, Prajakta Koli with Merch Garage, Sejal Kumar with Sajel Merch Garage, and Mumbiker Nikhil with Mumbiker Nikhil Merchandise are some of the Indian influencers who have successfully transitioned into running their brands.
What factors contribute to the success of Indian influencers in building and managing their own brands?
The success of Indian influencers in building and managing their brands can be attributed to their strong personal brand, loyal audience, creativity, and ability to connect with their followers. These influencers have leveraged their online presence to build trust and credibility with their audience, which has helped them to expand their businesses.
How do these influencers leverage their personal brand and online presence to promote their products or businesses?
To promote their products or businesses, these influencers use their brand and online presence in various ways, such as creating engaging content, collaborating with other influencers or brands, and using social media to reach a wider audience. They also use their products or services to further promote their personal brand and connect with their audience.
What types of products or services have these Indian influencers chosen to launch under their own brand names?
These Indian influencers have launched a diverse range of products and services under their own brand names, including clothing, accessories, home goods, and even candy. They have used their creativity and personal interests to develop unique and engaging products that appeal to their audience.
Could you share some insights into the marketing and promotional strategies employed by these influencers-turned-entrepreneurs?
Social media is often the primary marketing and promotional strategy used by these influencers-turned-entrepreneurs. They create engaging content, run social media campaigns, and collaborate with other influencers or brands to reach a wider audience. They also use their personal brand and credibility to build trust with their audience and drive sales.
With over 6+ years of experience in the industry, Ayushi excels in building strong customer relationships and guiding clients toward growth as a Brand Partnership Manager. She enjoys sharing her experience in her content.
