YouTube gaining popularity in recent times is no surprise. The continuous rise in video content consumption and creation has pushed YouTube to become one of the major streaming platforms today.
As a result, many content creators have taken to YouTube to showcase their talents and build a loyal audience. Some of them have even become popular household names too!
With the increasing popularity and following of these YouTubers, and as they have also turned into self-brands, Youtuber Merch has become one of the unique ways in which YouTubers can engage with their fans. It can also monetise its content by creating a merchandise store.
In this blog post, we will look at 9 Indian YouTuber merch stores and explore what they offer which touches their fans regularly:
Merch Of YouTubers Trend
YouTube Merch has become an important symbol of connection, following, and support. For a YouTuber, it has become an additional tool to create an impact and be the cause of change, too, at times.
This merch of YouTubers consists of different products, including T-Shirts, mugs, hoodies, and more. These connect fan followers, as they can physically feel the YouTuber being with themselves by using the YouTuber merch.
Merch for YouTubers even allows them to create hype around their other upcoming launches for any events or programs, making the fans go crazy again.
With the increasing number of people turning to full-time YouTubers for a living, it is no surprise that a Merchandise website has become an intelligent way for monetisation. The Merch stores for YouTubers allow them to have an additional earning source.
And a vast number of subscribers, they can pay well! (As we will further see in this article under “how much do YouTubers make from merch”.)
As of January 2023, India had the most prominent YouTube audience, with approximately 467 million users engaging with the popular social video platform. The United States followed, with around 246 million YouTube viewers.
Top 9 YouTuber Merch Stores To Take Inspiration From
1. Youthiapa
Well known for his channel BB Ki Vines, Bhuvan Bam is a famous Indian Youtuber, singer, and songwriter. He is known to portray various characters; all shot in a selfie video format. Bhuvan started his journey in 2015, winning millions of hearts and followers. He was one of the earliest YouTubers in India to start a merch store.
About the YouTuber Merch: Youthiapa, the official merchandise store of Bhuvam Bam. He offers his fans various merchandise, including T-Shirts, hoodies, shoes, and phone cases. They all have a unique BB Touch, as they come with famous Bhuvan Bam slogans like “Oh Yeah” and “Sahi Khel Gaya”.
Products Offering:
- T-Shirts
- Oversized T-Shirts
- Hoodies
- Crop Tops
- Printed Shoes
- Printed Masks
- Mobile Cases
Visit: Youthiapa.com
2. Samay Raina Merchandise
A stand-up comedian recently took chess to altogether new heights of popularity. Samay Raina is an Indian Youtuber popular for creating chess-related content, with well-known personalities too, adding his humor commentary to it, which makes watching chess even more enjoyable.
About the YouTuber Merch: His merch shows his love for chess and comedy, which his audience can relate to. His store features merchandise with catchy slogans like “Nasheyy” and “Pawn Hub”, and “Nasha”.
Products Offering:
- T-Shirts
- Hoodies
- Coffee Mugs
- Printed Masks
- Posters
- Mobile Cases
Visit: Samay Raina merchandise
3. Kadakmerch
The Deshbhakt is a political satire channel by host Akash Banerjee. The track raises awareness and promotes political literacy among Indians in a unique, witty, and satirical way.
About the YouTuber Merch: Deshbhakt’s merch showcases political slogans and designs that promote political literacy and awareness. The merchandise, which is all available on their official website, has slogans like “I’m not shouting, I’m just passionate about India”, “Chai, not Chowkidar”, and “Beti Bachao, Vote Dikhao”.
Products Offering:
- T-Shirts
- Hoodies
Visit: Deshbhakt’s Kadakmerch.com
4. Bantai Records
Emiway Bantai is a famous Indian rapper who started his career in the underground rap scene. After his rap song “Asli Hip Hop” was released in the movie Gully Boy, he shot to fame. Known to have a different tonality in his raps, he is among the most influential rappers with a massive following on his social media handles.
About the YouTuber Merch: EB Merchandise store offers a wide range of products, the most common of which are his longline T-Shirts which give the buyer a rapper feeling. He also provides keychains and wristbands. His merch has graphics and bold slogans like “Maalum hai Na” and “Machayenge”.
Products Offering:
- Oversized T-Shirts
Visit: bantai.in
5. Slowbazaar
An Indian author, journalist, and scriptwriter, Neelesh Misra is a famous YouTuber and podcaster host called “‘ The Slow Interview”. He is well known for his storytelling skills. His YouTube channel and his conversations with fellow guests touch upon the various aspects of life and are calming overall.
About the YouTuber Merch: Neelesh Misra’s store SlowBazaar offers T-Shirts and sweatshirts with notable quotes like “I am turning slow”, “Kaun Gaon”, and “Broken Inside”. A few of the merch colour choices are calming, which go hand in hand with the theme and name of his podcast.
Products Offering:
- T-Shirts
- Sweatshirts
- Hoodies
Visit: slowbazaar.com
6. Instant Bollywood
Instant Bollywood is the world’s largest Bollywood online network. It caters to a massive audience of around 50 million on social media platforms, with about 7.5 lakhs Youtube subscribers. Be it the inside gossip of your favourite celebs, glamourous fashion, airport looks, or the latest movie updates, Instant Bollywood covers it all.
About the YouTuber Merch: The Instant Bollywood merch offers famous Bollywood dialogue-written merchandise in different ways. From “Boozigar” to “Rab ne bana di Jodi” (of a pizza and coke), you can carry whatever suits your liking of a movie and a custom statement that you want to make with it.
Products Offering:
- T-Shirts
- Coffee Mugs
- Mobile Covers
- Fridge Magnets
Visit: Instant Bollywood
7. MostlySane
Prajakta Koli, who goes by the channel name MostlySane, is an Indian YouTuber and actress. She started her YouTuber journey at the age of 20 and now has millions of subscribers on YouTube. Her content revolves around relatable and observational comedy about daily life situations.
About the Youtuber Merch: MostlySane’s merchandise includes T-Shirts, bottles, tote bags, and phone covers. She has a minimalistic approach to her designs. Her merch mostly has a few words written like “Dum Dum Army, “Shameless”, or “Mostly Sane”. She also likes to bring Limited Edition items for her followers.
Products Offering:
- T-Shirts
- Sweatshirts
- Hoodies
- Tote Bags
- Masks
- Mobile Cases
- Coffee Mugs
- Sipper Bottles
Visit: MostlySane
8. Dude Perfect
Dude Perfect is a famous American YouTuber group. It is a sport and comedy-based YouTube channel where the video depicts various trick shots, stereotypes, and stunts. The five-member group also uploads videos where they compete against each other in “battles”.
About the YouTuber Merch: Apart from their designs and colour schemes, their merch is unique because they offer birthday kits with trick shot games, decorations and more. They also offer limited edition signed baseballs, making fans rush for their chance and go crazy.
Products Offering:
- T-Shirts
- Hoodies
- Shorts
- Joggers
- Socks
- Stickers
Visit: Dude Perfect
9. Vanoss
Evan Fong, better known online as VanossGaming is a Canadian personality known for his video game commentaries. He is also a music producer and a DJ. He performs under the name Rynx.
About the Youtuber Merch: VanossGaming offers eye-catching and magically appealing merch. Apart from T-Shirts, hoodies, and the regular stuff, his products also include Bluetooth speakers and Ask Vanoss Magic Ball, which is unique. He also has game-related theme designs for some of his creations.
Products Offering:
- T-Shirts
- Sweatshirts
- Hoodies
- Hats
- Shorts
- Joggers
- Socks
- Slippers
- Stickers
- Posters
- Mousepads
Visit: Vanoss
How Much Money Do YouTubers Make From Merch?
YouTuber Merch stores can be a decent source of income for the creators. The business done by these stores for YouTubers depends upon several factors, some of which are:
- The subscribers (audience size)
- The popularity of their brand (in the market also)
- The price of their products (and variety too)
Those with a large or loyal audience can profit significantly from Youtuber merch.
According to a 2019 list released by the PurpleMoonPromo, which had the 20 top YouTuber merch earnings, PewDiePie was at the top with an annual earning of $6,834,645 through his merchandise!
It shows how much the potential Youtuber Merch has to offer to make a handsome amount of money from merchandise sales.
Conclusion
These stores are an excellent way for YouTubers to connect with their fans and monetise their channels and brand by selling on a Youtuber merch store.
From comedy to gaming, fitness to politics, Indian YouTubers are selling Youtuber merch related to themselves, their content, and their passion.
The increase in the number of Youtubers has allowed fans to choose from a vast pool of available merch of YouTubers.
Whether it is a T-Shirt with a quirky slogan or a phone cover with a catchy design, people can shower their love and support on their favourite YouTubers, and at the same time, they can buy whatever they feel connected with the most from the YouTuber merch.
If you’re a YouTuber interested in starting a merchandise store, delay not. With some understanding of what resonates with your audience, what you offer that stays with them, and what keeps them inclined toward you, you can create a successful YouTuber merch website.
It might become another way for your audience engagement! Or, who knows, this YouTuber merch might give your bank account some weight it has been waiting for!
Frequently Asked Questions
How to add merch to YouTube?
Given below are the steps you need to follow to add your Youtuber merch to your YouTube channel:
- Meet the eligibility requirements (A YPP member and min 1000 subscribers)
- Create a merch shelf (Third party merch provider like Qikink)
- Design your merch (And decide on the products)
- Set prices (Keeping in mind various price-affecting factors)
- Add merch shelf to your YouTube channel (Monetizing–>Merchandise)
- Promote your merch (Spread the word!)
Make sure to follow all of YouTube’s policies and guidelines.
How do YouTubers sell merch?
Youtubers sell their Youtuber merch through their website or a third-party merchandising platform such as Qikink, Teespring, or Printful. They generally use Print On Demand Services rather than using in-house production.
How can you start selling Youtuber Merch with Print on Demand?
Given below are a few quick steps you can follow to start selling Youtuber Merch with Print on Demand:
- Choose a POD platform (Qikink, Printful, etc.)
- Design your merch (Unique to yourself and your style)
- Choose the product range (What your audience might want)
- Set prices (Wisely)
- Create a store (Add products to the POD platform)
- Promote your merch (Spread the word!)
- Fulfil orders (Auto done by the POD)
- Monitor and Adjust (Continuous Sale Optimisation is the key)