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What is White Label Meaning in Business & How Does it Work? (Updated 2024)

This guide breaks down the white-label meaning, explains how it works, and gives tips for succeeding with white-label products. Keep reading to learn how you can start your own white-label business today.

Mohana Sundari

Content Writer at Qikink

Mohana Sundari

Content Writer at Qikink

What is White Label Meaning in Business and How Does it Work (Updated 2024)

Are you interested in creating your own business without investing in developing products and handling inventory?

Then, the white label business model is an excellent choice for you. In this model, you can start selling products under your brand name that have already been created by another company.

It means you don’t have to worry about creating the product, keeping inventory, or fulfilling orders. The white label product manufacturers handle everything. All you need to do is find good marketing strategies and promote products under your brand name.

In this guide, we break down the white label meaning, explain how it works, and give tips for succeeding with white label products for your successful business.

What is white label meaning?

white label meaning in business

White label means selling products or services on your own brand name that are created by another manufacturer.  For example, Zara sells clothing products under its own brand name that are manufactured by third-party suppliers.

Parties involved in White labeling business

In the white labeling product business, two companies are involved in this model. 

Supplier: The manufacturer or third-party supplier who manufactures the white label product.

Seller: The other company is the seller, who wants to sell white label products and services under its own branding.

Print on Demand and Dropshipping companies: With a POD and Dropshipping company, we can easily sell white label products online. 

Note:

💡Qikink is one of the leading POD and Dropshipping companies specializing in white label product manufacturers.

With Qikink, you can sell their white-label products under your custom brand name with custom printing services online without having to handle any logistics or inventory processes.

What is white label solution?

A white label solution is a product or service that is developed by one company and rebranded and resold by another company as if it is their own. 

Essentially, the white label solution provider creates a product or service that can be sold under a different brand name.

This allows the reseller to offer a product or service without having to invest time and resources in developing it themselves.

White label products meaning

White label products are manufactured by a third-party seller and sold by retailers under their own branding, such as logo, design, and packing. White-label products give you limited customization control over how you want your products to look.

White label examples

You can add your own designs and brand tags to third-party manufactured plain t-shirts and sell them directly to customers under your brand name.

H&M, Levi’s is a real-time example of selling clothing manufactured by third-party suppliers under their brand name.

Top 10 White label products

Here, we share the top high-profitability white-label products to sell online under your brand name.

👉Check out our 15 best white-label products to sell online blog guide to learn more about white-label products.

Benefits of white-label business

The white-label business has many benefits, including:

1. Low investment:

The entrepreneur doesn’t have to invest in creating a product from scratch. They can simply buy a white label product and add their branding.

2. No inventory: 

The entrepreneur doesn’t have to keep inventory or fulfill orders. The supplier takes care of everything.

3. Faster time to market: 

The entrepreneur can start selling products immediately without spending time creating the product.

4. Branding

The entrepreneur can build their brand without creating a product from scratch.

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Challenges of white-label business

1. Limited creative control

The white-label products are mass-produced. Also, the suppliers have full control over the manufacturing process.

So you don’t get unique features that differentiate the product from the competition. As a result, white labels limit your creative freedom.

2. Branding restrictions

Because white label products are widely available in the market, it isn’t easy to establish a strong brand. That is why to improve sales, we must optimize our marketing plan.

3. Increased competition

Due to low entry hurdles, thousands of dropshippers are selling white label products. As a result, white label dropshipping is highly competitive.

What is private label meaning

Private label means products are manufactured by a third-party supplier and sold under a retailer’s brand name.

In private labelling, retailers can specify everything about their products, including how they want them to look and be packed. They have full control over customizing products under their brand name.

White label vs private label

Aspects

Private Label

White Label

General meaning

Private label involves collaborating with manufacturers to create unique products exclusively for your store.

White label means sourcing products from a manufacturer without influencing product specifications and selling them under the retailer’s brand name.

Major Difference

It allows complete customization.

There is no control over product specifications, and white-label products are generic.

Profitability

Higher profit margins and products are more expensive. 

White-label products are less costly and give decent profits.

Investment

It requires a huge initial investment to produce unique and quality products.

it is easier to start up and requires less investment than Private labeling.

How does white label dropshipping work?

White label dropshipping works similarly to regular dropshipping. The only difference is that the product is a white-label product.

Finding reliable dropshipping suppliers

The entrepreneur finds a supplier who produces white label products and adds them to their dropshipping online store.

store-orders

When a customer orders, the entrepreneur places an order with the supplier, who ships the product directly to the customer.

prints and delivers the order to customer

The product is shipped with the entrepreneur’s branding, making it look like it was produced and shipped by the entrepreneur.

Finding reliable dropshipping suppliers
store-orders
prints and delivers the order to customer

The entrepreneur finds a supplier who produces white label products and adds them to their dropshipping online store.

When a customer orders, the entrepreneur places an order with the supplier, who ships the product directly to the customer.

The product is shipped with the entrepreneur’s branding, making it look like it was produced and shipped by the entrepreneur.

What is white label clothing dropship in India?

White label clothing means clothes are manufactured wholesale without any branding. Online stores (retailers) can rebrand clothes with their unique ideas, like offering unique custom printing and using hang tags and neck labels under their brand name. This gives the impression that retailers made the product.

If products are properly promoted, clothing brands can generate a high return on investment with the right marketing strategies.

Top profitable White label clothing products you can dropship in India

T-shirt Collections

Women’s special clothing Collection

Other clothing collections

All Over Printing Clothing collection

How to start a white label business?

how to start white label products

Step 1: Partnering with Third party suppliers or manufacturers like Qikink.

Step 2: Choose your generic white-label products with Qikink’s wide range of white-label products.

Step 3: The seller sends their custom design requirements to a manufacturing supplier like Qikink.

Step 4: The manufacturer produces the products according to the seller’s design specifications. If customization is required, such as printing the brand logo, custom packaging, hanging tags, and producing neck labels, the printing service provider does it.

Step 5: The products are packed with the seller’s brand name labelling and shipped to the customer under the seller’s brand name.

How does Qikink help to build a free white-label business?

  • Qikink is an excellent platform for building a free white-label business. With Qikink, you can easily create and sell branded products without any upfront investment
  • Qikink offers a wide range of print on demand products and customization options, making creating unique products that meet your customers’ needs easy. 
  • The platform also handles order fulfillment and shipping, so you can focus on growing your business. 
  • Whether you’re looking to start a side hustle or launch your own full-time business, Qikink is an excellent choice for anyone looking to enter the world of white labeling.

Final Thoughts

White label products are an excellent way for entrepreneurs to start a business without investing much money or time. With white-label dropshipping, entrepreneurs can start selling products immediately without keeping inventory or fulfilling orders. 

However, entrepreneurs must be aware of the challenges of white label business, such as quality control and limited customization. Platforms like Qikink make it easy for entrepreneurs to start a white label business for free.

👉Sign up with Qikink and start your profitable dropshipping business now.

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Frequently Asked Questions

A white label solution is a product or service that is developed by one company and rebranded and resold by another company as if it is their own.

White-label means selling products or services on your own brand name that are created by another manufacturer.  

White labeling is absolutely legal in India. According to Columbine Label, white label and private label products are expected to become very popular in the near future. It’s estimated that the market for these products will reach $60.8 billion and grow by more than 41 percent.

Yes, white label products are profitable because they reduce the cost of product processing and marketing expenses. Partnering with POD and dropshipping companies like Qikink can take care of everything from printing to custom branding and shipping directly to customers.

White labeling involves rebranding a generic product and selling it under your name, while private labeling involves creating a unique product sold exclusively under your brand name. Private labeling provides more control over the product.

Mohana Sundari

Content Writer, Blog Editor at Qikink

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About the author

Mohana Sundari

Content Writer, Blog Editor at Qikink

Mohana Sundari

Content Writer, Blog Editor at Qikink

Start your print on demand & dropshipping business