In today’s creator economy, YouTubers are more than entertainers, they’re brands. While ad revenue and sponsorships play a role, merchandise has become one of the most reliable ways for creators to earn. From T-shirts and hoodies to mugs and phone cases, merch gives fans a chance to support their favorite creators while proudly being part of their community.
The best YouTuber merch goes beyond just logos. Successful creators design products that reflect their personality, build a lifestyle around their brand, and offer high-quality items fans actually want. In this blog, we’ll explore 20 standout YouTuber merch stores that set the bar for creativity and execution, perfect inspiration for creators or entrepreneurs entering the merch world.
20 Successful YouTuber Merch Stores for Inspiration
Now, let’s dive into 20 successful YouTuber merch stores that stand out for their creativity, branding, and fan connection. These examples will give you plenty of inspiration for building your own creator-led merchandise.
1. Youthiapa – Bhuvan Bam (BB Ki Vines)
Youthiapa, launched by Bhuvan Bam in 2017, was one of the first creator-led merchandise brands in India. Born out of the massive fanbase of BB Ki Vines, it quickly became more than just a merch store, it was a cultural extension of his humor and iconic catchphrases. Notably, it also became India’s first Shopify-powered YouTuber merch store with direct integration from his channel.
The store features everything from T-shirts, oversized tees, and hoodies to phone covers, mugs, and quirky printed masks. Each item reflects Bhuvan’s witty one-liners like “Hustle Karo Bhasad Nahi”, making them instantly relatable and fun for his audience. Fans don’t just buy products, they wear his comedy, personality, and spirit, turning everyday essentials into expressive collectibles.
Products Offering:
2. Merch Garage – MostlySane (Prajakta Koli)
Prajakta Koli, better known as MostlySane, launched Merch Garage as an extension of her relatable storytelling and Gen-Z-driven personality. Built on her connection with a young, vibrant audience, the brand reflects her quirky humor, everyday authenticity, and positive outlook, making it more than just another creator store, it’s a lifestyle identity for her fans.
The collection spans T-shirts, hoodies, mugs, tote bags, and phone cases, all designed with her signature blend of wit and warmth. In 2024, she grabbed fresh attention with the launch of her “Fictional Men” collection, oversized tees and a creatively designed diary inspired by her love for romance novels. This limited-edition drop was both a fan favorite and a commercial success, further cementing Merch Garage as a unique creator brand.
Products Offering:
- T-Shirts
- Sweatshirts
- Hoodies
- Tote Bags
- Masks
- Mobile Cases
- Coffee Mugs
- Sipper Bottles
3. MrBeast - Jimmy Donaldson
MrBeast (Jimmy Donaldson) is one of the biggest YouTubers in the world, famous for over-the-top challenges, wild experiments, and huge cash giveaways. His channel, supported by friends like Chris and other team members, regularly racks up hundreds of millions of views. With one video even crossing 500M views, MrBeast has cemented his place as a mainstream creator. His content is all about pushing boundaries, entertaining audiences, and inspiring global attention.
The MrBeast merch store captures the same energy with bold, colorful designs that instantly stand out. The iconic panther logo with lightning details has been reimagined across different products, giving fans fresh and unique styles. From hoodies and t-shirts to fun accessories, the collection is both trendy and playful. Each item is designed to let fans proudly connect with the world of MrBeast.
Products Offering:
- Kids T-Shirts, hoodies
- Bagpacks
- Caps
- Notepads
- Adult T-shirts & hoodies
- Sweatpants
- Shorts
- Skate deck
- Coasters
4. Sajel Merch – Sejal Kumar
Sejal Kumar, one of India’s earliest lifestyle and fashion YouTubers, launched Sajel Merch as a natural progression of her content journey. Known for seamlessly blending music, fashion, and travel in her videos, she wanted to translate that aesthetic into a brand her fans could wear and use. Sajel Merch reflects her youthful charm, creative spirit, and globally inspired sensibilities. It’s not just creator merch but an extension of her personal style and storytelling. For her audience, it feels like owning a piece of Sejal’s world in everyday essentials.
The collection includes tees, hoodies, tote bags, phone cases, and masks, all crafted with an easy-going yet stylish vibe. Each piece is designed as a lifestyle essential that resonates with young, aspirational fans who look up to her journey. In 2024, she expanded the brand with seasonal drops featuring pastel palettes and minimal, chic prints. These collections showcased her evolving style and her ability to stay aligned with fashion trends.
Products Offering:
- T-shirts
- Hoddies
- Tote bags
- Sweatshirts
- Masks
- Mugs
- Mobile covers
- Sipper Bottles
- Diaries
5. TwoSet Violin
TwoSet Violin is a YouTube channel run by two professional violinists who put a fun spin on classical music. Their videos mix humor, music education, and pop culture references, often with a comedic twist. One of their most loved series breaks down how accurately classical instruments are shown in movies. This engaging approach has earned them a dedicated global fanbase.
TwoSet Violin’s store features a variety of music-themed apparel and accessories. Their pastel-preppy chic line includes varsity jackets, cardigans, and even mini skirts. A standout in the collection is their cute pin characters, which fans absolutely love. The range highlights how creators can design unique and stylish merch that reflects their brand.
Products Offering:
- T-shirts
- Hoodies
- Varsity Jackets
- Watches
- Sweater Vests
- Enamel Pins
6. Alicia Souza
Though not a typical YouTuber, illustrator Alicia Souza has built a merch empire by blending art with lifestyle products. Her store offers everything from T-shirts, mugs, and phone cases to stationery and home décor, all brought to life with her signature doodles and whimsical characters. Each product adds a touch of playful charm, making everyday objects feel special and full of joy.
Alicia’s brand stands out for its festive-themed launches and collaborations with lifestyle labels, which keep the collection fresh and engaging. By combining creativity, storytelling, and functionality, her merch resonates with creative souls and dreamers who want to surround themselves with art in their daily lives.
Products Offering:
- T-shirts
- Photo-albums
- Custom Stamps
- Greeting Cards
- Stickers
- Daily Planners
- Caps & Hats
- Travel accessories
- Photo frames
- Watch Straps
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7. Mera Merch – Gaurav Taneja (Flying Beast)
Gaurav Taneja, widely known as Flying Beast, launched Mera Merch as a reflection of his journey as a pilot, fitness advocate, and digital creator. The brand was born to inspire his community with clothing that mirrors discipline, strength, and perseverance. Rooted in his own balance of aviation, fitness, and family life, the brand feels authentic and personal. For fans, it’s more than merch, it’s a direct connection to his lifestyle and values.
The collection features motivational T-shirts, performance-oriented gym wear, and everyday athleisure staples. Each design echoes Gaurav’s high-energy personality and passion for fitness, making it both practical and aspirational. The brand resonates deeply with his audience, encouraging them to embody resilience and hard work. Mera Merch isn’t just apparel, it’s a fitness-driven mindset that fuels confidence and determination.
Products Offering:
- T-shirts
- Hoodies
- Biker’s T-shirt
8. TheOdd1sOut
Robert Rallison, better known as TheOdd1sOut, turned his viral animations into a full-fledged brand that fans could connect with beyond YouTube. His signature soft, marshmallow-like characters quickly became iconic, fueling demand for creative merch. With over 20 million subscribers, he built a community that celebrates humor, relatability, and storytelling. TheOdd1sOut store grew as a natural extension of this animated universe.
The store goes beyond standard apparel by bringing Robert’s characters to life in physical form. Plush toys inspired by fan-favorite figures are among the biggest highlights. Alongside these, clothing, accessories, and creative collectibles let fans own a piece of his world. For supporters, it’s not just merch, it’s a way to carry their favorite animations into everyday life.
Products Offering:
- T-shirts
- Hoodies
- Sweater
- Soft Plush toys
- Lounge pants
- Puzzle games
- Beanies
9. KadakMerch – Deshbhakt (Akash Banerjee)
Akash Banerjee, the political satirist behind The Deshbhakt, launched KadakMerch to extend his fearless commentary into everyday fashion. Known for his no-filter take on news and current affairs, Akash wanted fans to express those conversations outside of YouTube as well. The brand reflects his sharp wit and bold personality, giving politics a relatable and wearable edge. With KadakMerch, satire steps beyond screens and enters streetwear culture. It transforms his digital voice into clothing that speaks just as loudly.
The collection primarily features T-shirts and hoodies with slogans like “Chai, not Chowkidar” and “Beti Bachao, Vote Dikhao.” Each design is crafted to be as impactful as the messages they represent. Fans see the merch as a way to wear their opinions with pride and spark conversations in real life. More than fashion, KadakMerch doubles as activism, merging style with social awareness.
Products Offering:
- T-shirts
- Hoodies
- Oversized T-shirts
- Tote bags
- Full hand T-shirts
- Sweatshirts
10. Bantai Records – Emiway Bantai
Emiway Bantai, one of Mumbai’s most influential independent rappers, launched Bantai Records merch as an extension of his street-rap persona. Known for his unapologetic lyrics and raw storytelling, he wanted to give fans a way to carry his energy into their daily lives. Rooted in hip-hop culture, the brand channels his authenticity and fearless voice. For listeners, the merch feels like wearing a piece of India’s underground rap movement.
The collection includes oversized T-shirts, keychains, and bold slogan graphics like “Maalum Hai Na” and “Machayenge.” Each drop reflects his lyrical bravado and signature swagger, turning casual wear into a statement of identity. Fans see the products as more than fashion, they’re symbols of loyalty to desi hip-hop. With every release, Bantai Records merch strengthens its place in India’s evolving rap culture.
Products Offering:
- T-shirts
- Hoodies
- Oversized T-shirts
- Caps
- Sleeveless T-shirts
11. SlowBazaar – Neelesh Misra
Neelesh Misra, celebrated storyteller, lyricist, and podcaster, launched SlowBazaar as a reflection of his philosophy of mindful living. Known for his calm and introspective narratives, he wanted to translate the same essence into a brand. SlowBazaar was created to encourage people to pause, reflect, and embrace a slower pace of life. It captures his unique storytelling voice in the form of thoughtful products.
The merch line features T-shirts and sweatshirts with phrases like “I am turning slow” that embody his reflective worldview. Beyond clothing, SlowBazaar has expanded into organic food and beverages, sustainable fabric apparel, home décor, and handcrafted accessories. Each product is designed to nurture balance, simplicity, and conscious choices. For fans, SlowBazaar is more than a store, it is an invitation to live meaningfully, gently, and with intention.
Products Offering:
- Organic cotton Shirts
- Organic cotton Sarees
- Organic cotton Scarfs
- Wooden toys & accessories
- Organic food and beverages
- Beauty & wellness products
- Vintage home decors
12. Instant Bollywood
Instant Bollywood was created for fans who see cinema as more than entertainment, it’s a way of life. The brand was born out of love for iconic movie moments and dialogues that continue to live in pop culture. By turning nostalgia into design, it bridges the gap between films and fashion. It allows Bollywood lovers to wear their fandom proudly, beyond the screen.
The collection features T-shirts, mugs, phone covers, and fridge magnets that reinvent classic titles and lines like “Boozigar” and “Rab Ne Bana Di Jodi.” Each product blends humor, sentiment, and a deep sense of movie nostalgia. Fans cherish these items not only as fashion but as collectibles that carry memories. Instant Bollywood has carved its space as the ultimate lifestyle brand for cinephiles.
Products Offering:
- T-shirts
- Hoodies
- Oversized T-shirts
- Mugs
- Fridge Magnets
- Mobile covers
13. Dude Perfect
Dude Perfect, a five-member YouTube group, skyrocketed to fame with their jaw-dropping trick shots, daring stunts, and lighthearted comedy. Their family-friendly content has earned them a massive global following, appealing to kids, sports lovers, and parents alike. To extend that same excitement off-screen, they launched their official merchandise store. It allows fans to bring a piece of the Dude Perfect spirit into their everyday lives.
The Dude Perfect Store offers more than just logo-driven tees and hoodies. Fans can also find playful items like birthday kits with trick-shot games and decorations, as well as limited-edition signed baseballs that sell out quickly. The merch captures the group’s fun, competitive spirit while giving fans unique ways to connect with their brand.
Products Offering:
- T-shirts
- Hoodies
- Headwears
- Caps
- Bagpacks
- Bottles
- Football & basketball
- School folders
- Custom necklaces
14. Vanoss Gaming
Canadian creator Evan Fong, better known as Vanoss Gaming, built his global fame through funny, fast-paced video game commentary and collaborations. His entertaining style made him one of YouTube’s biggest gaming personalities, with millions tuning in for laughs and gameplay highlights. Beyond gaming, he also explores music under the name Rynx, showing his creative versatility. His merch line became another way to connect with fans outside of content.
His merch store reflects that same playful personality. Along with T-shirts, hoodies, and caps, Vanoss offers quirky collectibles like the Ask Vanoss Magic Ball and branded Bluetooth speakers. Some products also feature game-inspired designs, giving fans both everyday wear and novelty items that match his gaming roots.
Products Offering:
- T-shirts
- Hoodies
- Oversized T-shirts
- Caps & Hats
- Tote bags
- Speakers
- Plushie toys
15. Ninja (Tyler Blevins)
Ninja is one of the most recognized esports stars, known for dominating games like Fortnite, VALORANT, and Fall Guys. With millions of fans across Twitch and YouTube, his high-energy gameplay and competitive streak made him a global icon in gaming. His much-hyped return to Twitch only solidified his place as a leader in the streaming world.
His merch line mirrors his gamer lifestyle, offering hoodies, joggers, and tees in his signature black, white, and electric blue palette. Sleek and instantly recognizable, the collection represents more than clothing, it’s a statement of gamer identity. Fans often showcase his merch online, making it a symbol of community and culture.
Products Offering:
- T-shirts
- Hoodies
- Shorts
- Loungepants
- Caps
16. Zach King
Zach King rose to fame with his mind-bending “digital sleight of hand” videos that seamlessly mix illusion and editing tricks. Starting from Vine and later dominating YouTube, his family-friendly storytelling earned him global recognition and a devoted fanbase. Known for his creativity and positivity, Zach built a brand that feels magical, playful, and universally loved. His merch line is a natural extension of that imaginative world.
His merch is equally magical, featuring tees, hoodies, and stickers with his crown-topped Z logo. What sets him apart are the creative extras like custom playing cards and AR comic books. These products let fans carry a piece of Zach’s imagination, turning everyday items into little sparks of wonder.
Products Offering:
- T-shirts
- Hoodies
- Oversized T-shirts
- Caps & Beanies
- Tank T-shirts
- Stickers
- Playing cards
17. Smosh
Smosh, one of YouTube’s earliest comedy channels, was founded in 2005 by Ian Hecox and Anthony Padilla. Starting with simple flash animations, the duo quickly grew into a global sensation with their quirky sketches and lighthearted humor. Over the years, Smosh expanded into multiple channels, building a massive community of loyal fans. Today, it remains one of the most recognizable names in online comedy.
The Smosh merch line brings that same fun spirit into fashion and lifestyle products. Cast members often model the apparel, making it feel personal and directly connected to the creators. The collection features everyday staples like T-shirts, hoodies, and joggers that fans can easily wear. A few playful accessories add extra variety, keeping the store versatile, humorous, and true to Smosh’s brand identity.
Products Offering:
- T-shirts
- Hoodies
- Oversized T-shirts
- Caps
- Stickers
- Tote bags
- Water bottles
- Mugs
- Comic books
18. MKBHD
MKBHD is a tech-focused YouTube channel created by Marques Brownlee, with over 20 million subscribers. The channel is known for its in-depth gadget reviews and video production tips. Marques combines a polished presentation style with strong industry knowledge. This has made him one of the most respected voices in the tech space.
The official MKBHD store is built for fans who enjoy a sleek and tech-inspired aesthetic. Popular items include the “30 FPS” t-shirt, a clever nod to video production. Functional products, like the branded keyboard desk mat, are also available. Every piece reflects Marques’s clean, professional, and modern brand style.
Products Offering:
- T-shirts
- Hoodies
- Oversized T-shirts
- Pillows
- Coffee Mugs
- Pet products
- Scented candles
- Wristbands
- Sipper Bottles
19. Elvish Yadav – Systumm Clothing
Elvish Yadav, YouTuber and reality show star, launched Systumm Clothing as a way to extend his massive digital influence into fashion. With a bold personality and a loyal fanbase, he wanted to build a brand that carried his signature vibe off-screen. Rooted in streetwear culture, the label reflects his unapologetic style and connects directly with his community. It represents Elvish’s vision of creating an identity beyond content.
The collection features statement-driven apparel designed to embody confidence and energy. Oversized tees, hoodies, and other streetwear staples form the core of the line. Each piece resonates with fans who want to wear their admiration proudly while embracing modern trends. More than just merch, Systumm Clothing has evolved into a lifestyle label that blurs the line between influencer culture and fashion.
Products Offering:
- T-shirts
- Hoodies & sweatshirts
- Mobile cases
- Caps & beanies
- Mugs
- Water bottles & shakers
- Shorts & joggers
20. TommyInnit
Thomas Simmons, better known as TommyInnit, is the creator of a gaming and internet-centered YouTube channel. With over 15 million subscribers, he has built a strong fanbase through his unique style. His content is mostly focused on Minecraft gameplay and collaborations with other creators. Fans love his loud commentary, exaggerated reactions, and meme-filled humor.
TommyInnit’s merch mirrors his playful and absurd style found in his videos. Popular designs include inside jokes, like the “I hate goats” t-shirt, which fans instantly recognize. The products appeal to his community by turning memorable video moments into wearable designs. This makes the merch both funny and deeply personal for loyal followers.
Products Offering:
- T-shirts
- Hoodies
- Oversized T-shirts
- Stickers
- Full hand T-shirts
How much money do YouTuber merch websites make from Merch?
YouTuber merch stores can be a meaningful stream of revenue, but earnings vary widely, depending on several factors:
- Subscriber base & engagement: Larger or more dedicated audiences generate higher merch sales.
- Brand strength & unique identity: Channels with strong personal branding or catchy phrases often sell more.
- Product variety & pricing: Unique, high-quality items (e.g., limited-edition drops) tend to perform better.
- Marketing efforts: Featuring merch in videos, limited-time offers, or special bundles can boost sales significantly
Smaller creators with around 10K subscribers make an estimated $70/month (~$840/year) from merch, while mid-sized creators (500K–1M subscribers) can earn $5,000–$15,000/month. Profit margins usually range between 40–70%, making merch a viable long-term revenue source for those with loyal fanbases, according to dubwise. At the top tier, merch earnings can reach millions annually.
Overall, YouTuber merch is no longer just an add-on but a major business opportunity. From small creators making a few hundred dollars annually to global stars generating multi-million-dollar brands, the merch economy continues to expand as fans look for tangible ways to connect with their favorite creators.
Know the actual cost of running a business using print on demand!
Final Thoughts
Building a successful merch brand isn’t just about great designs, it’s about choosing the right partner who can bring those designs to life with consistency and care. With Qikink, you get access to a wide product range, superior print quality, custom branding options, fast delivery, and zero upfront investment, so you can focus on creating while we handle the heavy lifting.
Whether you’re a creator looking to connect with your audience, a business wanting to expand your product line, or an aspiring entrepreneur ready to start your own brand, Qikink gives you the tools, technology, and support you need to scale with confidence.
If you’re serious about turning your ideas into a profitable print-on-demand business, choose Qikink today, and give your brand the quality, reliability, and growth platform it truly deserves.
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Frequently Asked Questions
Where do YouTubers get their merch?
Most YouTubers partner with third-party companies to produce and ship their merchandise. Depending on their goals, they may choose print-on-demand services (for flexibility and zero upfront cost) or wholesale merchandisers (for bulk production and higher profit margins).
How much do YouTubers earn from merch sales?
Earnings vary based on product pricing, sales volume, and production method. With print-on-demand, creators earn a smaller profit per item but avoid financial risks like unsold inventory. On the other hand, wholesale production offers bigger margins but requires a significant upfront investment in bulk manufacturing.
Does YouTube have its own merch store?
Yes. Fans can shop official YouTube merchandise through the Google Merch Shop. For creators, YouTube also provides the Merch Shelf feature, which allows them to showcase products directly under their videos or link out to an external online store where they have full control over branding and customer experience.
