Looking for a way to turn creative jewelry ideas into a real business without the hassle of stocking inventory or handling shipments? Welcome to the world of Print on Demand jewelry, one of the fastest-growing niches for personalized and custom-made products.
Thanks to advanced Print on demand services, selling jewelry online has never been easier. Whether it’s engraved necklaces, custom bracelets, birthstone rings, or message card jewelry, you can design once and let a reliable supplier handle production and delivery all under your brand name.
In 2025, platforms like Shopify and Etsy make it simple to launch your own jewelry store, even if you have no prior experience. Whether you want to create a passion-based side hustle or a full-fledged jewelry brand, this guide will walk you through how to set up your store, design your products, choose the right Print on demand partner, and market your creations for success.
What is Print on Demand Jewelry?
Print on Demand jewelry is a business model where custom-designed jewelry like engraved necklaces, bracelets, rings, and earrings is made only after a customer places an order.
Instead of buying inventory upfront, you partner with a POD supplier who handles production, packaging, and shipping for you. All you need to do is upload your design (text, artwork, or personalization options) to an online store like Shopify or Etsy. When a customer buys, the supplier prints or engraves the jewelry on demand and ships it directly to them.
It’s an easy, low-risk way to sell personalized jewelry, perfect for creators who want to focus on design and marketing, not inventory or shipping.
Ornament Print on Demand
Ornament Print-on-Demand is a business model where custom-designed decorative ornaments are produced only after a customer places an order, so there’s no need to hold inventory upfront. This focuses on decorative items usually used for:
- Holiday decorations (Christmas ornaments)
- Home decor (custom ceramic or acrylic pieces)
- Personalized gifts (photo ornaments, name tags, family keepsakes)
Here the focus is on seasonal and home display rather than wearability. Designs often include photos, names, dates, and festive graphics printed on materials like ceramic, acrylic, glass, or wood.
Is selling jewelry online profitable ?
In fact, the global jewelry market is booming. According to Statista, the global jewelry market is booming and projected to reach $374.8 billion USD by 2025 and a growing slice of that is happening online. More and more consumers are turning to eCommerce platforms like Shopify, Etsy, and even Instagram to find unique jewelry pieces, from custom engraved rings to handmade earrings.
Online jewelry sales alone are expected to make up over 32% of the global jewelry market by 2025, a huge jump from just over 20% in 2018. That means the shift toward digital shopping isn’t slowing down, it’s only accelerating. On average, jewelry businesses especially those operating online report gross margins between 42% and 50%, thanks to the nature of the product: lightweight, high-value, and relatively low shipping costs. If you’re offering customized or handmade pieces, the margins can climb even higher, often 45-60% depending on your niche and branding.
A real world Example – Erin McDermott Jewelry, a brand that began as a small venture, has evolved into a multimillion-dollar business. Notably, 90% of its sales are generated online, underscoring the potential of e-commerce in the jewelry sector.
Various Types of Print on Demand Jewelry
Print-on-demand jewelry offers a wide range of customizable products that cater to different tastes and styles. Whether you want to offer personalized gifts, trendy accessories, or unique designs, POD jewelry gives you the flexibility to create exactly what your customers want. Here are some of the most popular types of print-on-demand jewelry:
1. Print on demand Necklaces
Custom Print on demand necklaces are one of the most popular types of Print on demand jewelry which are created only after a customer places an order – a stylish and meaningful way to express personality or celebrate special moments. They’re popular for birthdays, anniversaries, and heartfelt surprises.
In a 2023 case study, the brand ShineOn, which specializes in POD jewelry, reported over $1.7 million in sales in just one year, with many of their top-selling items being custom engraved necklaces.
Types:
- Name Necklaces: These necklaces feature a person’s name or initials. Often available in various fonts, these are very popular for personal gifts.
- Bar Necklaces: A simple, sleek design where a metal bar is engraved with names, coordinates, or meaningful phrases.
- Differently shaped Necklaces: Engraved heart, square, pearldrop, round-shaped pendants or necklaces that can be personalized with names, initials, or special dates.
- Photo Necklaces: These necklaces feature a photo inserted into a pendant, making them highly personal and unique for the wearer.
- Infinity Necklaces: These are often engraved with names or meaningful symbols and are popular for couples or family jewelry.
- Coordinate Necklaces: Featuring geographic coordinates, these are ideal for commemorating special locations such as the place of birth, marriage, or a memorable vacation.
2. Print on demand Bracelets
Custom POD bracelets let you create unique accessories which can range from minimalist designs to more elaborate detailed pieces that reflect personal style, special memories, or meaningful messages. Perfect for friendships, celebrations, or brand promotions.
A notable example, during Taylor Swift’s Eras Tour, Etsy saw over $5.5 million in friendship bracelet sales between March and December 2023, highlighting the impact of cultural trends on POD jewelry sales.
Types:
- Cuff Bracelets: Wide metal bands that can be engraved with names, quotes, or symbols popular for both men and women.
- Bangle Bracelets: Classic round bracelets that can be customized with charms or engravings, great for everyday or formal wear.
- Charm Bracelets: Feature small charms that represent special moments like birthdays, travels, or hobbies.
- Leather Bracelets: Stylish and casual, often combined with metal parts and personalized with names or initials.
- Beaded Bracelets: Made from colorful beads, these can be customized with patterns or meaningful symbols.
- Friendship Bracelets: Woven or knotted bracelets, often gifted in pairs and personalized with colors or charms.
- Wrap Bracelets: Long leather or fabric bands that wrap around the wrist, customizable with text or small designs.
- Bangle & Disc Bracelets: Simple bangles with a small engraved charm perfect for names, dates, or coordinates.
3. Personalized Rings
Personalised rings are a timeless way to celebrate love, milestones, or personal style. Perfect for gifts, engagements, or everyday wear, personalised rings turn memories into lasting keepsakes. Every ring tells a story – uniquely yours.
- Types: Stackable rings, signet rings, adjustable rings, and engagement rings
- Customization: Custom engravings such as initials, dates, or meaningful symbols.
- Materials: Gold, silver, titanium, stainless steel, or copper.
4. Custom Earrings
Earrings are versatile pieces of jewelry that allow for a lot of creativity in design and personalization which allows you to showcase your unique style that can reflect personal tastes or mark special moments. They make meaningful gifts and stylish statement pieces for any occasion. With custom options, your jewelry becomes as unique as you are.
- Types: Studs, hoops, dangly earrings, ear cuffs, elegant drops.
- Customization: Personal engravings or adding gemstones, initials, or special messages.
- Materials: Sterling silver, stainless steel, gold, or acrylic.
5. Personalized Keychains
Personalized keychains are a perfect blend of practicality and sentiment, making them great for gifts or personal use. Whether for a loved one or a promotional item, personalized keychains add a personal touch to everyday life. Compact yet meaningful, they’re small tokens that leave a lasting impression.
- Types: Metal, acrylic, wood, leather
- Customization: Custom names, messages, or designs engraved on the keychain.
- Materials: Wood, acrylic, metal, or resin.
6. Custom Charms & Pendants
Custom charms and pendants let you wear your memories, passions, and personal style close to your heart. Whether engraved, shaped, or designed with special symbols, they make thoughtful gifts and meaningful accessories. Perfect for adding a unique touch to necklaces or bracelets, custom charms turn simple jewelry into a personal story.
- Types: Custom charms, monogrammed pendants, photo pendants
- Customization: Custom photos, initials, quotes, or symbols
- Materials: Sterling silver, gold-plated, enamel, or acrylic.
7. Personalized Watches
Personalized watches are an emerging trend in the print-on-demand market which combine timeless style with a personal touch, making them perfect for gifts or special keepsakes. Personalized watches are both functional and sentimental, offering a stylish way to celebrate milestones or memories. With the right supplier, you can create unique timepieces with custom designs and engravings.
- Types: Custom face designs, engraved watch backs
- Customization: Custom names, logos, or messages on the watch face or strap.
- Materials: Stainless steel, leather, or silicone bands.
9. Custom Cufflinks
Custom cufflinks add a personal and stylish touch to any formal outfit. Whether engraved with initials, logos, or unique designs, they make perfect gifts for weddings, business events, or special occasions. Custom cufflinks blend elegance with personality, helping you stand out with every detail. They’re a timeless accessory for both fashion and sentiment.
- Types: Metal cufflinks, personalized photo cufflinks, or engraved designs
- Customization: Monograms, initials, or small symbols.
- Materials: Sterling silver, stainless steel, or wood.
10. Custom-Designed Body Jewelry
Custom body jewelry like eyebrow rings, nose rings, and bellybutton rings offers a bold and personal way for customers to express their style. With the rise of self-expression and alternative fashion, demand for personalized body jewelry is growing. POD sellers can tap into niche communities and trends to offer edgy, standout designs.
- Types: Belly button rings, nose studs, eyebrow rings
- Customization: Custom engravings, gemstones, or designs that cater to personal style.
- Materials: Stainless steel, titanium, or acrylic.
Customization Options in Print on Demand Jewelry
One of the biggest reasons print-on-demand jewelry is so popular is because it allows for personal and meaningful customization. Here are the most common ways customers can personalize their jewelry:
- Engravings
Customers can add names, dates, short quotes, coordinates, or special phrases making each piece perfect for gifts like birthdays, weddings, or anniversaries. - Custom Shapes & Designs
POD jewelry isn’t just about standard shapes. You can offer hearts, stars, crosses, puzzle pieces, animals, or geometric patterns great for matching a theme or mood. - Gemstone or Birthstone Inserts
Some suppliers let you add birthstones, imitation diamonds, or colored stones. Birthstones are especially popular for birthday and anniversary gifts. - Photo Inserts
Customers can upload a photo to be printed or engraved onto lockets, charms, or pendants turning jewelry into a personal keepsake. - Metal Finish Options
Many designs are available in different finishes like gold, silver, rose gold, and stainless steel, so shoppers can match their style or existing jewelry. - Chain or Band Style
Necklaces, bracelets, and anklets can be customized with different chains (cable, box, snake, rope, figaro) and lengths, offering both comfort and style flexibility.
Choose from the list of caps and launch your online headwear brand!
Top Print on Demand Jewelry Suppliers:
1.ShineOn - Print on Demand Jewelry supplier
ShineOn is a U.S.-based print-on-demand platform that specializes in creating custom jewelry and gift products. Unlike general POD suppliers who offer everything from mugs to t-shirts, ShineOn focuses on high-quality jewelry designed to carry emotional value, perfect for gifting and special occasions.
Why Choose ShineOn?
Personalization Made Easy
ShineOn lets you sell jewelry with custom engravings, text, and even photos, so every piece feels special, without you handling stock.Automated Fulfillment
When a customer orders, ShineOn makes the jewelry in their U.S. or Netherlands facility and ships it directly to your buyer, using your store’s branding.Message Card Jewelry
ShineOn’s best-seller: jewelry paired with a customizable message card inside a gift box perfect for birthdays, anniversaries, and meaningful gifts.Mockup Generator
You can upload your designs and preview how your jewelry and message cards will look before adding them to your store.
ShineOn Jewelry Product Examples:
-
Necklaces: Love Knot, Eternal Hope, Interlocking Hearts, Cross Necklaces
-
Bracelets: Engraved bangles, cuff bracelets, and charm bracelets
-
Keychains & Dog Tags: Personalized engravings & photo keychains
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Message Card Gifts: Jewelry + a custom message card = perfect for gift buyers
2. CustomCat
CustomCat is a U.S.-based print-on-demand fulfillment company that offers a wide range of customizable products including apparel, home goods, accessories, and personalized jewelry. While they are best known for their t-shirts, hoodies, and mugs, they’ve also built a strong reputation for affordable and reliable engraved jewelry.
Best for: Variety of customizable jewelry and accessories.
Highlights:
- Integration with Shopify, Etsy, WooCommerce.
- Bulk order discounts for larger businesses.
- U.S.-based fulfillment with wide catalogue
A strong option if you plan to sell jewelry as part of a broader catalog. CustomCat’s jewelry selection isn’t as “emotion-driven” as ShineOn (message cards, sentimental gift sets) but it’s great for simple, personalized items at a competitive price.
3. Zazzle
Zazzle is a global print-on-demand marketplace where artists and creators can upload their designs to a wide range of products including custom jewelry like necklaces, charms, bracelets, and keychains. Unlike traditional POD suppliers, Zazzle gives you direct access to a large customer base without managing your own store (though you can link your designs to your website or social profiles).
Best for: Designers who want to focus on creativity and let Zazzle handle the storefront and production.
Highlights:
- Huge marketplace exposure – Zazzle handles customer traffic.
- Personalized jewelry options including photo charms, engraved necklaces, and custom bracelets.
- No upfront costs or inventory needed.
- International shipping and production partners, easy royalty-based earning structure (you set your profit margin).
- All-in-One Marketplace, you don’t need Shopify, Etsy, or your own website.
If you’re looking to sell print-on-demand jewelry without worrying about setting up your own Shopify or Etsy store, Zazzle is a great hands-off option for artists, especially for gifts, occasions, and custom keepsakes.
4. JetPrint Jewelry
JetPrint is a POD fulfillment service that started as a custom watch supplier but now offers personalized jewelry like necklaces, pendants, rings, and charms. Their 3D product previews and user-friendly design tools stand out.
Best for: Watches & custom jewelry designs.
Highlights:
- Automatic mockup generation for product listings.
- Global shipping, with multiple fulfillment locations.
- Direct Shopify, Etsy and WooCommerce integration.
- Custom branding options with global reach
JetPrint’s affordability and ease of use make it an excellent starting point for jewelry businesses, but if you’re targeting high-end, luxury markets, you may want to look at more premium POD jewelry suppliers for additional design options and product variety.
5. Shop3D
Based in USA, Shop3D is a global leader in producing high-quality 3D printed jewelry, from rings, bracelets, necklaces, tie clips, cufflinks to hairpins and earrings.With Shop3D you can virtually incorporate cutting-edge 3D printing and casting technology into your dropshipping business.
Best for: 3D previews and customizable lifestyle products & Jewelry
Highlighted Features:
- Cutting-edge 3D printing and casting technologies;
- 200+ materials for various custom jewelry products;
- A diverse range of finish options like including white gold, rose gold, yellow gold, sterling silver, brass, and bronze for all custom jewelry products
- Global Fulfillment – Worldwide shipping and multiple production centers.
- Integrations with Shopify, Etsy, and WooCommerce.
6. ThisNew
ThisNew is one of the leading print on demand jewelry companies based in China, is definitely worth a mention when it comes to print on demand jewelry. Founded in 2020, ThisNew is not just a professional supplier, but also a personalized product design platform that supports dropshipping and print on demand services.
Best for: Affordable, quality custom jewelry.
Highlights:
- Jewelry Made with Premium Materials – Including 925 sterling silver, 14k gold, and rose gold plating
- Easy Mockup Generator – Quickly create product previews
- Bulk Order Savings – Discounts for high-volume sales
- Secure Platform – Strong privacy protection for customer info
- Warehouses in China & the U.S for faster global shipping
- Integrates with Shopify, Etsy & WooCommerce
Where to Sell Print on Demand Jewelry Online
Once you’ve got your jewelry designs ready and your print-on-demand supplier lined up, the next big step is choosing where to sell. Your platform choice will directly affect how easy it is to manage orders, reach customers, and grow your brand.
Here are some of the best places to start selling print-on-demand jewelry online:
1. Shopify
Shopify is one of the top choices for entrepreneurs who want complete control over their online store. You can create a fully branded eCommerce website, customize your product pages, and optimize the customer journey from start to finish.
Why Shopify?
- Direct integration with major POD jewelry suppliers like ShineOn, CustomCat.
- Automation: once you upload your design and set your price, the entire order process from printing to shipping – can run on autopilot.
- Flexible marketing: easily connect with Facebook, Instagram, Pinterest, and Google Shopping to drive targeted traffic.
Best for: Entrepreneurs who want to build a long-term jewelry brand.
Pricing: It has different plans like
- Starter plan – Rs.20/month
- Basic plan – Rs.1994/month
- Shopify plan – Rs.7447/month
- Advanced plan – Rs.30,164/month
Additional costs includes domain name – ₹800 – ₹1,200/year, apps & plugins – Free to ₹5,000+ monthly (depends on features), and marketing depending on your business needs
Launch your online store with Qikink!
2. Etsy
Etsy is a powerhouse marketplace for handcrafted, custom, and meaningful gifts – making it an ideal fit for print-on-demand jewelry. Buyers here are already in the mindset to purchase unique, personalized items, which makes selling jewelry much easier.
Why Etsy?
- Built-in audience: millions of people browse Etsy specifically for jewelry.
- Seamless supplier integration: services like ShineOn can directly fulfill Etsy orders.
- Trust and visibility: Etsy shoppers are often more willing to buy from new stores than in other marketplaces.
Best for: Sellers who want instant exposure without a large marketing budget.
Pricing: It’s free to open an Etsy shop, but they charge $0.20 USD per listing and a 6.5% transaction fee on each sale. Other fees may apply for payment processing and ads.
3. Amazon Handmade
Amazon Handmade offers the trust and convenience of Amazon, but tailored for artisans and crafters. If your POD jewelry meets Amazon’s guidelines, you can access one of the world’s biggest buyer pools.
Why Amazon Handmade?
- High traffic and global reach.
- Amazon’s reputation gives buyers confidence.
- Some POD services offer fulfillment help for Amazon orders, or you can ship yourself.
Best for: Sellers aiming for a broad international audience.
Pricing: It’s free to join Amazon Handmade (no monthly seller fee), but Amazon charges a 15% referral fee on each sale.
4. eBay
Although eBay is often overlooked in the jewelry niche, it still holds a large market for affordable, customizable gifts. Print-on-demand jewelry (especially name necklaces, birthstone items, and keychains) fits well with eBay’s gifting categories.
Why eBay?
- Low cost of entry.
- Great for selling promotional or seasonal designs.
- Exposure to both global and local buyers.
Best for: Extra visibility and diversifying beyond Etsy and Shopify.
Pricing: It’s free to create an eBay seller account. You can list up to 250 items per month for free; after that, there’s a listing fee of $0.35 per item. When you make a sale, eBay charges a final value fee of 10-15% based on the item’s total sale price, including shipping.
5. WooCommerce (WordPress)
If you prefer self-hosted websites over subscription platforms, WooCommerce is a fantastic Shopify alternative. It allows you to run a jewelry store under your own domain, with fewer monthly fees but a bit more setup work.
Why WooCommerce?
- No monthly store fee (only hosting costs).
- Integrates with POD platforms like ShineOn, Customcat
- Great for content marketing and SEO-driven stores.
Best for: Sellers with technical confidence or blogs looking to add an eCommerce side.
Pricing: WooCommerce itself is free to install and use on WordPress, but you’ll need to cover:
- Hosting: ₹300 – ₹3,000/month (depending on provider)
- Domain name: ₹800 – ₹1,200/year
- Themes & plugins: Free to ₹5,000+ (optional)
- Payment gateway fees: Usually 2-3% per transaction
How to Start Selling Print on Demand Jewelry on Shopify & Etsy Step by Step Guide
In this guide, we’ll walk you through the step-by-step process of how to start selling print-on-demand jewelry on Shopify and Etsy. From choosing the right niche and POD supplier to setting up your store, uploading personalized designs, and marketing your products – we’ll cover everything you need to launch and grow a successful online jewelry business with minimal upfront investment and zero inventory.
How to Start Selling Print on Demand Jewelry on Shopify
1. Choose Your Jewelry Niche
Decide on a theme or style like name necklaces, minimalist rings, or birthstone bracelets. A clear niche helps you stand out and attract the right audience.
2. Partner with a POD Supplier
Use a print-on-demand platform like ShineOn, Customcat, or Jetprint that offers jewelry. Connect it directly with your Shopify store for automated order fulfillment.
3. Set Up Your Shopify Store
- Choose a name and buy a domain
- Pick a clean, mobile-friendly theme
- Add essential pages (Home, Shop, About, Contact, Shipping/Returns)
- Install your shopify POD app
4. Create Product Listings
Create stunning product designs and mockups. Upload them to your Shopify store with detailed descriptions, personalization options, and high-quality visuals. Set prices that include your profit margin.
5. Set Up Payments & Shipping
Enable Shopify Payments, PayPal, or other gateways for smooth transactions. Run a test order to make sure the process is seamless for customers and define your shipping policies.
6. Launch & Market Your Store
Drive traffic using Facebook, Instagram, or Google Ads. Target specific groups like gift buyers, jewelry lovers. Use email campaigns and retargeting ads to turn visitors into customers. Run promotions or bundle deals to drive first-time buyers.
1. Open an Etsy Seller Account
Create your Etsy shop with a name that reflects your niche. Set up your seller profile, add branding elements like your logo and banner, and complete your store policies.
2. Research Competitors & Define Your Style
Explore similar jewelry listings to understand pricing, keywords, and styles that are performing well. Use this insight to make your products stand out with unique personalization or packaging.
3. Create & List Your Products
Design your jewelry pieces and use a POD partner like ShineOn or Customcat that integrates with Etsy. List each item with clear titles, SEO-optimized tags, and lifestyle images. Add personalization fields and thoughtful descriptions to attract buyers.
4. Set Your Prices & Shipping Strategy
Calculate your product pricing by including production costs, Etsy’s transaction fees, and your desired profit margin. Choose between flat-rate or calculated shipping based on what your print-on-demand supplier offers.
5. Focus on Etsy SEO
Etsy is a search-driven marketplace. Use long-tail keywords, trending tags, and detailed descriptions to improve visibility in search results.
6. Get Sales & Build Reviews
Promote your listings on Pinterest or Instagram to drive extra traffic. Offer great customer service to earn 5-star reviews, which help boost your search rankings and conversions over time.
Why Sell Print-on-Demand Jewelry on Shopify and Etsy?
- Low Investment: With POD, there’s no need for upfront inventory or large investments. You only pay for what you sell.
- Customization: Offering personalized jewelry allows you to cater to customer preferences, which increases your sales potential.
- Global Reach: Both Shopify and Etsy offer global access, allowing you to sell to customers worldwide.
- Efficient Fulfillment: Print on demand suppliers handle production, packaging, and shipping, which reduces your operational workload.
Conclusion
Selling print-on-demand jewelry on Shopify and Etsy is a smart, low-risk way to enter the booming personalized gift market. Whether you’re creating engraved necklaces, message card jewelry, or custom bracelets, POD suppliers like ShineOn, Jetprint and CustomCat handle the hard work, so you can focus on design and sales.
Shopify lets you build your own branded store, while Etsy connects you to shoppers already looking for unique, meaningful jewelry.
The secret to success? Create emotional, eye-catching designs, write clear product descriptions, and promote through social media and seasonal trends. Once sales start rolling, your POD partner will handle production, shipping, and packaging making it easy to grow your business.
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Frequently Asked Questions
Can you do print-on-demand jewelry?
Yes, you can absolutely do print-on-demand jewelry. POD suppliers like ShineOn, Customcat Jetprint let you create and sell custom necklaces, bracelets, and other jewelry without holding inventory – they handle production, packaging, and shipping for you.
Can we sell jewelry on Shopify?
Yes, you can sell jewelry on Shopify. Whether it’s handmade, print-on-demand, or dropshipped, Shopify makes it easy to set up an online store and manage orders, payments, and shipping.
How to do 3D print jewelry?
You can 3D print jewelry by designing a model using CAD software, exporting it as an STL file, and printing it with a high-resolution 3D printer (usually resin-based for fine detail). The printed piece can be used directly or as a mold for metal casting.
