T-Shirt is a very important and unavoidable product in the world of print on demand and dropshipping. We are going to see in detail about print on demand and drop shipping options available for t-shirts. Also about various product styles in T-Shirts.
You might be wondering about the competition to sell T-Shirts online. There are thousands of brands selling T-Shirts online in India with custom made website and on marketplaces.
There are definite ways to make T-Shirt dropshipping profitable with custom branding and print on demand options.
Read this if you are wondering to start a Dropshipping Business.
How to DropShip T-Shirts?
You sell T-Shirts of a third party manufacturer with his design or with own design and just plain. After a sale, the manufacturer will print your design, brand name and deliver the T-Shirt to your customer.
Find a reliable T-Shirt manufacturer who dropships. Open an account with him with your designs and brand labels. Qikink uses premium quality plain T-Shirts from TeeTalkies
Focus on designing, marketing and branding to bring in sales continuously. Do not need to worry about manufacturing, merchandising, inventory management, printing, branding, packing and any logistics hassles. T-Shirt dropshipping works with ease with right partners.
Customers pays you in retail price and you pay the manufacturer in wholesale price. The difference makes your profit.
Dropshipping vs Traditional Commerce
Vivek(Maybe you!) wants to start a Brand and grow it online by selling merchandise with the designs he likes or which he designs. After thorough online research, he understood that T-Shirts sells more than all other merchandise combined.
He wanted to start with designer T-Shirts under his brand. He is very serious about Quality and Branding. He spent a lot of time designing and selecting designs, now the designs and brand collaterals are ready.
Vivek started searching for T-Shirt manufacturers and printers, everyone has their fair limitations. Some wanted orders only above 500 pcs per design, some wanted designs to be solid colours only.
He got frustrated, obviously, he cannot rework on all the designs and he cannot do tons of tees in stock also, he is not sure which design will sell and which will not(Obviously, who knows?!).
Saddened Vivek learns about on-demand digital printing and T-Shirt Drop shipping services. He decides to give a try though it costs a bit more than the bulk screen printing prices.
After crossing the learning curve about presenting the design files to the print team etc, Vivek is happily following the print on demand model for selling T-Shirts online.
It gives him the time he needs to create a solid brand with the efforts put into Designing, Content Creating, Social Media Posts, Engagement, Getting Customer feedbacks and so on.
Now, this is the way brands are built with limited resources for a niche product to a niche audience. Selling T-Shirts online comes with its own limitations with respect to garment sizes, colour shades, style options, designs etc.
You can choose a drop shipper with print on systems like Qikink, who has a large variety of T-shirt styles with deep inventory and systems in place for on-time dispatch.
POINTS TO CHOOSE POD COMPANIES
Analyse the print on demand and drop shipping companies with the points mentioned below before signing up and start placing orders
- Print Quality on White and Dark Color Garments
- The range of Men, Women and Kids T-Shirts
- SweatShirts for Adults and Children
- Compare Prices
- The Shipping prices for single piece order and bulk order for forward and reverse shipping
- Cash on Delivery Charges
- Get a sample to check the quality, garment size and quality
- Dispatch timeline and courier partners used
- International shipping prices
- Ease of placing the orders
- Cash on Delivery value Payment to your account
- Invoicing and GST Input Credits system
- Return shipment handling
- Quality of Mockups
- Bulk order prices
- Support System
- Any Monthly Fee/Deposit/Minimum Payment involved for Signup
Range of T-Shirts in Qikink
Best Practices for T-Shirt Dropshipping
The Best business is selling a valuable product or service to a customer for a profit and make them come back and buy more. Here we are going to see some best practices to be followed in the T-Shirt Drop Shipping business to maximize profits and minimize after sale hassles.
Use all the services from the Drop Shipper like Courier Account. Using the drop shipper’s courier account will make them accountable for delivery delays, shipment losses, returns etc.
As a Brand Owner, you should concentrate on the print design aspects, website improvement, customer retention, Branding, marketing and sales improvements. That’s the key towards sales volume increase and profits as well.
Display all the information clearly in your website like such as
- Product size chart,
- printing method,
- Dispatch timeline,
- Expected delivery period,
- Return Policy,
- Fabric composition
- Payment Methods
Customers should make an informed decision, this will considerably reduce the returns and increase the gross margin.
Use branded courier cover and Neck labels on garments. These small changes will enhance your brand image a lot to the customer. This will result in the better lifetime value of a customer.
After receiving the order, check all the details in each and every order. There may be a lot of mistakes, mainly in the COD orders. Note down all the issues, call the customer one by one and ask for missing/wrong information.
By this way, you are also confirming the COD orders whether they actually want this or not. This will reduce the COD returns considerably. Thus increase in margins and dead stock.
You are doing Drop Shipping to avoid the inventory hassles, but COD returns may turn to dead inventory if there are no re-orders for that design. So reducing the COD returns is very important for a brand.
Maintain at least one social media profile (Also a WhatsApp number will be helpful) wherein your customers can reach out faster and actively respond to all queries within an hour time.
Since we are doing digital printing, there may be a slight(5% to 10%) difference in colour shades. Your customers should also know this in advance.
Record and analyze your customer data and spend more advertising budget to target them in your ad campaigns apart from niche targeting. This will considerably increase your ROI over marketing spends.
Do designs considering the digital printing options, small prints with more colours will be less costly in digital printing and large prints with fewer colours will be less costly in screen printing.
More number of designs will NOT bring more sales. Each design should be crafted uniquely by having a niche customer base in mind. One good(niche appropriate) design will bring a lot more orders than 100 average(general) designs. Target Group advertising in Facebook will be possible only with niche designs.
Position your brand uniquely for a niche audience at least for the initial startup period. Therein you can target them and showcase your products easily in social media, which results in an increased conversion rate.
Being said these, there are also some general best practices to be followed as a business entity.
Record each data like a sale, return, customer data, cancellation, compliments, complaints etc. Analyze them over a period of time and learn from them to do better.
T-Shirt Drop Shipping is a simple business to do, you can do that from anywhere in the world, you can also manage that while holidaying or even while at a full-time job. Having a weekly and monthly targets and striving for that works better.
One mandatory skill that you require to succeed in this business is Digital Marketing particularly about Facebook, Instagram and Google Ads.
You can never go wrong with T-Shirt drop shipping because you are going to print an order only after receiving the order.
Though there are some best practices to be followed to be successful, they are can be learned over time by running more and more campaigns and delivering more and more products.