Are you thinking about how to make your brand stand out and be unique in the ever-growing, competitive world of online shopping?
Choosing a reliable supplier is the most challenging part of building a successful brand.
In this comprehensive guide, we will explore how to do branded dropshipping and select reliable suppliers to take your brand to the next level.
What is branded dropshipping? How to get started in 2024
Branded dropshipping is a profitable business model. With this model, you can sell customized branded products under your own brand name without handling any inventory management or shipping.
Nowadays, brand dropshipping is becoming increasingly popular in the e-commerce world. Many customers are more willing to pay for branded products. With this simplified model, online stores can simply pass their orders to third-party suppliers.
They handle everything from order picking and packing to shipping to your customer address, all under your brand name.
All you do is find unique selling points and marketing strategies to promote products for brand visibility.
Advantages & Disadvantages of Branded Dropshipping
The global dropshipping market size grew at a CAGR of 22.85% during the forecast period from 2024 to 2033. It creates a larger consumer base with greater demand for a wide range of products in online shopping, which can be effectively met through the dropshipping model.
Here, we can see the pros and cons of branded drop shipping for your better understanding.
Advantages of Branded Dropshipping
1. Easy to start your brand
If you are new to branded dropshipping, it’s easier to start your brand. You can test different products, from clothing to accessories, without committing to large bulk orders. And you can find what is best for your online store.
With the rapidly changing dropshipping market, you can keep your store with relevant and trending products.
2. Low investment
Low startup costs are one of the biggest advantages of branded dropshipping. You only pay for products when a customer orders them, so you don’t have to invest in inventory upfront.
3. Wide variety of products
Adding new products to your store is simple with dropshipping. There’s a wide range of products available, and you don’t need to keep them in stock or manage inventory. Many drop shippers offer diverse brand products, so with proper research, you can find the right fit for your store.
4. Global Sourcing
Branded dropshipping can allow you to reach customers worldwide.
Also, you can run a branded dropshipping business from anywhere with an internet connection, which gives you location independence.
5. Minimal risk
This is a low-risk model that allows you to test different marketing trends without investing money in inventory management, and you don’t have to worry about unsold stocks.
Disadvantages of Branded Dropshipping
1. Less Control:
You have less control over the quality, consistency, and delivery of your products.
2. Low Profit Margin:
Since you’re purchasing products from a third party, you’re paying a higher price for each item. So your profit margins are lower than they would be with e-commerce.
3. Potential Issues:
Sometimes you deal with potential issues like order delays, Manual errors, or returns from customer orders.
4. Branded Dropshipping has more competition:
Dropshipping faces high competition, as other sellers may offer the same products from the same drop shippers. Finding a unique selling point becomes crucial in this scenario.
How to do branded dropshipping in 7 Steps
Here, we share 7 steps to start your successful branded dropshipping with creative ideas to build your brand.
Step 1: Select your Dropshipping Niche Product
Selecting the best niche product can attract a more targeted audience. Utilise market trends to find out which products are trending and most selling products online. Find unique selling points to stand out from other brand competitors. Some of the On-demand dropshipping product categories you can choose for your online brand.
Utilise research tools like Google Trends, Google Keyword Planner, and Online marketplaces to find out trending products.
Recommended Resources
Step 2: Create Your Brand Identity
It’s important to differentiate your brand dropshipping from other competitors. You have to create your brand story to increase customer engagement. The visual part of your brand identity makes the best impression on customers about your brand.
How do you connect your brand to the customers?
- Create a unique brand logo for your online store. Use different colours, graphic styles, and typography to create an attractive logo.
- Creating a brand story can help you understand why your business exists.
- Share your visions and values to inspire more customer engagement.
- Create professional brand Guidelines.
Step 3: Find a reliable Dropshipping supplier
Finding a reliable dropshipping supplier can be a difficult task for beginners. Before you start searching, decide your requirements, like your ideal shipping timelines and pricing, your minimum order quantity (MOQ) etc. This will help you narrow down potential suppliers.
Partnering with reliable suppliers is key to the success of your dropshipping business. Look for those who provide top-notch products, reliable shipping, and exceptional customer service.
- Happy customers come from reliable suppliers – Consistent, high-quality products mean fewer returns and complaints, enhancing the customer experience.
- Smooth operations with reliable suppliers – Maintain stock availability and quick communication to prevent order cancellations and lost sales.
- Build a brand reputation with reliable suppliers – Deliver on promises, differentiate your brand, and attract repeat business, leading to positive customer referrals.
Step 4: Choose the Right platform for selling your products
Choose whether you are going to sell your products on E-commerce or marketplaces. Both have their benefits and drawbacks.
E-Commerce:
If you choose an e-commerce platform like Shopify or WooCommerce, they offer complete control of your Brand dropshipping store. Also, These platforms are easy to use and provide customizable templates for your online store.
Marketplaces:
If you choose marketplaces like Amazon, Etsy, and Flipkart, you have the opportunity to reach a broad audience worldwide. They also handle customer services and payment processing. However, they offer less control over branding and customer service.
Step 5: Add Products to your Dropshipping Store
- Add high-quality images and product mockups to your Dropshipping store.
- Add an impressive product description on your product page.
- Use optimized SEO product titles and relevant keywords on your product details.
- Use FAQ questions on your products page. It creates a better understanding of your products for customers.
- Add videos about placing an order at your store.
- Post images of your products and create engaging content videos about how your brand works. With these, you can reach potential customers.
Step 6: Showcase Your Brand Identity
Creating an engaging brand presence will help you build loyal customers. Share your impressive brand story on Websites. Utilize your unique brand logo on products, like printing your logo on labels, clothes, and customized box packing.
Use social media platforms like Instagram, Facebook, and Linkedin to create a professional account on your brand name and post images and engaging content videos about how your brand works. This is the perfect way to showcase your brand identity.
Step 7: Build marketing strategies to promote your branded dropshipping products
Promote your brand store effectively with these strategies:
- Content marketing: Share valuable content about your products to build trust and expertise.
- E-commerce SEO: Optimize your store to rank higher in search results.
- Paid ads: Place targeted ads on Google or social media platforms to reach more customers.
- Influencer marketing: Partner with popular figures in your niche For example, Instagram Influencer.
- Email marketing: Stay connected with customers through targeted campaigns.
- Partner with suppliers and stores for cross-promotion.
- Referral traffic: Generate positive publicity to attract recommendations.
- Social media: Create educational YouTube videos to inform and engage potential customers.
- Get customer Feedback and reviews to improve your brand.
How can you dropship branded products?
Qikink helps you to dropship branded products easily. Get started on your journey to a profitable brand dropshipping business effortlessly with Qikink.
Qikink integrates seamlessly with Shopify and Woocommerce and offers various products, including apparel, accessories, and home and living products.
With Qikink, No running around for warehousing, inventory, merchandising, printing, logistics, etc.
How Qikink helps you start a branded dropshipping business for free
- Signup for Free: Beginners can use Qikink for free for a lifetime, with payment required only when placing an order.
- Effortless Inventory Management: Qikink handles inventory management efficiently by printing products on demand, offering real-time tracking, and ensuring timely inventory replenishment.
- No Initial Investment: Qikink allows beginners to start their dropshipping journey without any upfront costs or monthly fees. Entrepreneurs only pay for products when they receive orders, reducing financial risk.
- Low-Risk Business Model: With no upfront costs or inventory concerns, Qikink provides a low-risk option for beginners entering the dropshipping business. At Qikink, we serve 7,000+ active online brands monthly and have fulfilled 1 million+ print-on-demand products across India.
Qikink’s Custom Branding Service
Qikink offers unique kinds of custom branding services.
- Inside Neck Labels
- Thank you Card
- Hang Tags
- Free Logo Stickers
- Thank you sticker Card
Qikink offers unique solutions to provide a memorable experience to your customers.
Your own brand is prominently displayed on the product and packaging. Take a look below at our unique branding services.
Inside Neck Label
- T-shirts, polos, sweatshirts, hoodies and all apparel are covered under this.
- Mark your T-shirts with your own unique label that includes your company name, wash instructions, and other information.
- Qikink provides free neck label refills to ensure your brand stays on point.
- You only pay once for your neck label orders, we will re-fill it for the lifetime free of cost.
Thank you Card
- Personalise your orders with a custom Thank you card.
- Appreciate your customers through thank you cards.
- It establishes a strong relationship with your potential customers.
- A personalized 6 x 4 inch Thank you/Coupon Card/Gift Certificate will create a personal touch.
Hang Tags
- Hangtag is an impression of a premium quality product.
- Use hangtags to share your brand story, brand information, wash care instructions, etc.
- Add a personalised hang tag to your clothing to give it a stronger brand identity.
- It’s custom printed on a 300 GSM board. We will stock and use them for all your apparel orders.
Free Logo Stickers
- How cool is it when your customer receives the courier packet with your brand logo on it?
- Qikink values your brand and that’s why we print your brand logo on the courier packages for FREE.
- We print your single-color logo on the courier package. You can simply add your logo file to your Dashboard Settings.
Thank You Sticker Cards
- Add thank you sticker card to your orders. Who doesn’t love free stickers with their orders.
- You can have 1-5 small stickers on one sheet with a personalised brand text above.
- Your customers will love your brand and order again.
Also, Qikink offers Add-ons on your custom banding orders.
Custom letter – You can add custom letters to your orders. This is an efficient way to increase customer loyalty and reputation by having a personal touch.
Gift Wrap – You can add gift wrapping to your products. All the products added to the order will be individually gift-wrapped on Qikink.
👉Start your branded dropshipping journey with Qikink today. Sign up now and start your business with India’s number-one Print on Demand platform.
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Frequently Asked Questions
How to brand dropshipping products?
Here, we share the steps to brand dropshipping products.
- Step 1: Select your Dropshipping Niche Product
- Step 2: Create Your Brand Identity
- Step 3: Find a reliable Dropshipping supplier like Qikink
- Step 5: Add Products to your Dropshipping Store
- Step 6: Showcase Your Brand Identity
- Step 7: Build marketing strategies to promote your branded dropshipping products.
How to dropship a own brand?
With Qikink’s custom branding service and wide range of print-on-demand products, as well as seamless integration with Shopify and WooCommerce platforms, you can dropship your own brand.
Can I dropship a clothing brands?
Yes, you can dropship clothing brands. You can start your clothing brand with Qikink. Qikink helps you to custom print your orders and ship them to your customer address, all under your brand name.
Are there any legal restrictions on dropshipping branded products?
There are no legal restrictions on dropshipping branded products. Because white-label products are customizable, dropshipping supplier names won’t show on any products. So it’s completely legal.
Is branded dropshipping profitable?
Yes, Branded Dropshipping is profitable. Compared to regular dropshipping, branded dropshipping reaches more customers.
Content Writer, Blog Editor at Qikink
