You can sell third-party manufactured products under your own branding and set your own prices with white-label products.
In this guide, I have shared the 15 best white-label products to sell online under your own brand name. Let’s explore what white-label products are, how they work, and some examples for your understanding.
Here are the top white label products to sell online with high profitability:
Product | Selling Price Range | Description |
Phone Covers | ₹150 – ₹800 | Increasing global smartphone demand and evolving lifestyle trends driving growth. |
Gaming and Mouse Pads | ₹250 – ₹1500 | High e-commerce demand as essential gaming/work accessories valued for performance. |
T-shirts | ₹150 – ₹750 | India’s rapidly growing t-shirt market driven by sustainable clothing demand. |
Sweatshirts | ₹330 – ₹950 | Expanding urban Indian market for casual/athleisure wear like sweatshirts. |
Caps | ₹220 – ₹450 | Versatile product serving fashion and promotional needs as popular accessory. |
Mugs | ₹125 – ₹850 | Ubiquitous household/office item with sustainable lifestyle and gifting potential. |
Notepads | ₹120 – ₹1750 | Best-seller for professionals/students with personalization and branding opportunities. |
Tumbler Bottles | ₹440 – ₹1200 | Eco-friendly drinkware trend and India’s plastic bottle ban drive demand. |
Acrylic Posters | ₹160 – ₹950 | Versatile product with glossy finish ideal for homes/offices and customization. |
Tote and Drawstring Bags | ₹100 – ₹1100 | Fashion-forward accessories riding India’s travel aspirations and bag market growth. |
Coasters | ₹70 – ₹600 | Household/office essentials with corporate gifting and customization potential. |
Airpod Cases | ₹150 – ₹300 | Personalization trend for music gadgets meets booming wireless earbuds market. |
Pet Accessories | ₹150 – ₹846 | Rising pet ownership and awareness about pet care fueling demand in India. |
Skincare Products | ₹150 – ₹3000 | Social media driving interest in personalized beauty/skincare products. |
Wall Art | ₹250 – ₹2500 | Huge and rapidly growing home decor market driven by Indian culture. |
What is white labelling?
White-label products are manufactured by a third party seller and sold by retailers under their own branding like logo, design, and packing. White-label products give you control over how you want your products to look.
Example:
You can add your own designs and brand tags to third-party manufactured plain t-shirts and sell them directly to customers under your brand name.
H&M is a real-time example of selling clothing manufactured by third-party suppliers under their brand name.
How does white labeling business model work?
White label products are manufactured by third parties and sold by retailers or sellers under their own branding. This is how the white label business works.
Parties involved in White labeling business
In the white labeling product business, three companies are involved in this model.
Supplier: Is the manufacturer or third-party supplier who manufactures the white label product.
Seller: The other company is the seller who wants to sell white label products and its services under their own branding.
Print on Demand and Dropshipping companies:
- With a POD and Dropshipping company, we can easily sell white label products online.
- Qikink is one of the leading POD and Dropshipping companies specializing in white label product manufacturer.
With Qikink, you can sell their white label products under your custom brand name with custom printing services online, without having to handle any logistics or inventory processes.
White labeling Business Work flow
Step1: Partnering with Third party supplier or manufacturer like Qikink.
Step2: Choose your generic white label products with Qikink’s wide range of white label products.
Step3: The seller provides their branding requirements, such as printing the brand logo, designing custom brand packaging, creating hand tags, and producing brand neck labels, to manufacturing suppliers or custom printing service providers like Qikink.
Step4: The manufacturer produces the products according to the seller’s demand specifications. If customization is required, it’s done by the custom printing service provider.
Step5: The products are packed with the seller’s brand name labeling and shipped to customer under sellers brand name.
Top white labeling products to sell online
Here, we share the top white label products in India for selling online under your white label brands in India.
1. Phone covers
Selling price: ₹150 – ₹800(Minimum)
Here’s the past 5 years search demand for Phone covers:
Why this product is a good choice:
- Phone covers are excellent white label products due to the increasing need for smartphones worldwide, which is the main factor for protecting them.
- The phone cover market is expanding at a compound annual growth rate (CAGR) of 8.3% from 2023 to 2030, making it a profitable choice.
- Also, phone covers are heavily influenced by evolving consumer lifestyle trends, further enhancing their profitability as white label products.
2. Gaming and mouse pad
Selling price: ₹250 – ₹1500(Minimum)
Here’s the past 5 years search demand for gaming pads:
Why this product is a good choice:
- Custom printed mouse and gaming pads are highly demanded selling products in the ecommerce business.
- Printed mouse pads are often the first items seen on any desk with a computer. They are must-have accessories for any gaming or work station.
- Customers like this pad due to their grip, performance, appearance and size of the mouse pad. This is the best white label product you can start your business.
3. Tshirts
Selling price: ₹150 – ₹750(Minimum)
Here’s the past 5 years search demand for T shirts:
Why this product is a good choice:
- India’s T-shirt market is growing quickly because more people wanting sustainable and ethically made clothing. A volume growth of 4.2% is expected in India’s t-shirt market in 2025.
- Custom printed t-shirts are always in trendy. So you can sell t-shirts with your own brand name with the help of print on demand and white label dropshipping services.
4. Sweatshirts
Selling price: ₹330 – ₹950(Minimum)
Here’s the past 5 years search demand for sweatshirts:
Why this product is a good choice:
- Sweatshirts are ideal products for winter seasons. India’s market for sweatshirts is rapidly expanding due to the growing popularity and acceptance of casual and athleisure wear among the urban youth.
- Also, a volume growth of 2.6% is anticipated in 2025. These are some of the best white label products you can sell online during the winter season.
5. Caps
Selling price: ₹220 – ₹450(Minimum)
Here’s the past 5 years search demand for caps:
Why this product is a good choice:
- Selling caps in India serves several purposes and meets various demands. The demand for caps can vary depending on factors such as region, climate, fashion trends, sports events, and brand promotions.
- Caps have become popular fashion accessories, adding a stylish touch to outfits. They can also be used as promotional items to market businesses, events, or causes.
- Printing your brand name on caps can help you generate more profit from this excellent white label product.
6. Mugs
Selling price: ₹125 – ₹850(Minimum)
Here’s the past 5 years search demand for Mugs:
Why this product is a good choice:
- Coffee Mugs are on every working table and home. It is a profitable opportunity to sell Coffee Mugs with drop shipping.
- Custom designs based on gifting themes are a great sell for all occasions .Many people are willing to make changes for a more sustainable lifestyle.
- About three-quarters of Germans support coffee shops requiring customers to bring their own mugs.
- Mugs are one of the best white label products you can sell on online in India.
7. Notepad
Selling price: ₹120 – ₹1750(Minimum)
Here’s the past 5 years search demand for Notepads:
Why this product is a good choice:
- Notepads are the best-selling white label products online because they are essential for everyone, from working professionals to students.
- Many professionals love notepads for their personalization options, such as printing custom designs to express their personality.
- Customized notepads serve as effective promotional tools for businesses, organizations, or events, with logos or branding prominently displayed, increasing brand visibility and recognition.
8. Tumbler bottles
Selling price: ₹440 – ₹1200(Minimum)
Here’s the past 5 years search demand for Tumbler bottles:
Why this product is a good choice:
- Selling customized stainless steel tumblers with straws online is a good idea because many people are looking for eco-friendly drinkware products with personalized designs.
- The demand for stainless steel tumblers is high, especially among consumers looking for eco-friendly alternatives to disposable cups and water bottles.
- This white label product is perfect for personal use and as a gift for special occasions like birthdays and weddings.
- Also, India has banned single-use plastic water bottles, thereby opening up new growth opportunities for stainless-steel water bottle manufacturers.
9. Acrylic Posters
Selling price: ₹160 – ₹950(Minimum)
Here’s the past 5 years search demand for Acrylic posters:
Why this product is a good choice:
- Acrylic provides a clear, glossy finish that enhances the vibrancy and color of the printed image. Acrylic posters are lightweight and easy to hang or display.
- Acrylic paints can be used in a variety of settings, including homes, offices, galleries, and retail spaces, making them a versatile choice for a wide range of customers.
- Acrylic posters can be customized with images or artwork to suit the buyer’s personal style or to match the decor of a specific room.
10. Tote and drawstring bags
Selling price: Totebag – ₹100 – ₹1100(Minimum), Drawstring Bag – ₹130 – ₹800(Minimum)
Here’s the past 5 years search demand for Tote bags:
Why this product is a good choice:
- Tote Bags are the new fashion-forward white label product accessory for both men and women. Drawstring bags are well-equipped to handle bulkier and heavier items, making them ideal for transporting books, electronics, groceries, gym gear, and more.
- The bag market is expected to experience an annual growth rate of 5.21% (CAGR 2024-2028).
- India’s increasing travel aspirations are driving a surge in demand for premium bags, making them an excellent white label product to sell online in India.
11. Coasters
Selling price: ₹70 – ₹600(Minimum)
Here’s the past 5 years search demand for coasters:
Why this product is a good choice:
- Coasters are table essentials that you can sell for use in homes and offices. Many corporate offices give these coasters as gifts for various events.
- They can print their logo, slogan, or images on them, making coasters ideal white label products for corporate gifts and other occasions.
- Individuals also use these coasters as invitations.
12. Airpod cases
Selling price: ₹150 – ₹300(Minimum)
Here’s the past 5 years search demand for airpod cases:
Why this product is a good choice:
- AirPod users want personalized designs on their music gadgets.
- Also, Indian sellers are expanding into foreign markets using their supply chains to enhance cross border e-commerce.
- The global true wireless stereo earbuds market, valued at USD 35.37 billion in 2021, is expected to grow at a CAGR of 34.9% from 2022 to 2030.
- This demand leads consumers to buy AirPod cases for protection and to personalize them with their favorite designs using customization options.
13. Pet Accessories
Selling price: ₹150 – ₹846(Minimum)
Here’s the past 5 years search demand for pet accessories:
Why this product is a good choice:
- Pet supplies are trending in India due to the increasing pet ownership and growing awareness about pet care.
- As more people welcome pets into their homes, there is a growing demand for high-quality products to cater to their needs.
14. Skincare products
Selling price: ₹150 – ₹3000(Minimum)
Here’s the past 5 years search demand for skin care products:
Why this product is a good choice:
- With the rise of social media, there is a growing interest in beauty and skincare products.
- Personalization is a growing trend in the skincare industry, with consumers seeking products that address their unique skin concerns and preferences.
- the combination of customization, cost-effectiveness, and sustainability makes skincare products an attractive option for White label products in 2024.
15. Wall Art
Selling price: ₹250 – ₹2500(Minimum)
Here’s the past 5 years search demand for wall arts:
Why this product is a good choice:
- Wall art is one of the best white label products you can sell online. There is a huge demand for home decor products in India.
- In 2024, the revenue in the Home Décor market segment in India is expected to reach INR US$1.95 billion.
- It is projected to experience an annual growth rate of 8.78% (CAGR 2024-2029).
- India’s booming market for home décor is driven by a growing strong cultural emphasis on interior design.
- By utilizing this opportunity, you can start selling wall art as a profitable white label product online.
Start your white labeling products dropshipping business in 2024
Qikink’s feature | Description |
1. No Inventory Hassles | Qikink’s Print on Demand and dropshipping service eliminates the need to hold inventory. We handle storage, packing, and shipping directly to customers. |
2. Custom Branding | Personalize products with brand’s logo, packaging, and labels. Free branding services, including lifetime refilling of neck labels. |
3. Wide Product Range | Offers a wide variety of white label products, including apparel, accessories, and home decor. |
4. Different Types of Printing | Offers over 13 printing types on various white label products, including DTG Printing, DTF Printing, Embroidery, Sublimation Printing, Screen Printing, Puff Printing, and more. |
5. Integration Options | Easy integration with popular ecommerce platforms like Shopify and WooCommerce for simplified store management and order fulfillment. |
6. International Shipping Service | Partnered with trusted shipping carriers, offering worldwide shipping to reach customers anywhere. |
7. Scalability | Can scale with business growth, managing increased orders without compromising quality or delivery times. |
Qikink is the best platform for selling white label products. With Qikink’s dropshipping services, you can easily start your white label product business without handling inventory and shipping hassles. Here, we share how Qikink makes starting your white label business easy.
1. No Inventory Hassles
Qikink’s Print on Demand and dropshipping service eliminates the need for you to hold inventory. They handle storage, packing, and shipping directly to your customers.
With Qikink, you can personalize products with your brand’s logo, packaging, and labels, ensuring a consistent and professional brand image. Additionally, Qikink offers free branding services, including lifetime refilling of neck labels.
3. Wide Product Range
Qikink offers a wide variety of white label products, including apparel, accessories, and home decor.
4. Different Types of Printing
Qikink offers over 13 printing types on various white label products. The best printing types include DTG Printing, DTF Printing, Embroidery, Sublimation Printing, Screen Printing, Puff Printing, and more.
5. Integration Options for Top E-commerce Platforms
Easily integrate Qikink with popular ecommerce platforms like Shopify and WooCommerce, simplifying store management and order fulfillment.
6. International Shipping Service
Partnered with trusted shipping carriers, Qikink offers worldwide shipping, enabling you to reach customers anywhere in the world.
7. Scalability
As your business grows, Qikink can scale with you, managing increased orders without compromising on quality or delivery times.
Final Words
Starting a white label product dropshipping business in 2024 is a great opportunity, and Qikink provides the tools and support needed to succeed. This guide will help you find the best white label product ideas and start selling online with your unique marketing strategy.
Qikink allows you to focus on building your brand and marketing your white label products, enabling you to make a profitable passive income from selling white label products.
Frequently Asked Questions
Is white labelling legal in India?
Yes, white labeling is legal in India. This protocol allows products or services to be sold under another company’s brand name.
How to start selling white labeling products online with Qikink?
Step 1: Sign up with Qikink for Free.
Step 2: Choose your generic white label products with Qikink’s wide range of white label products.
Step 3: Create your store by integrating Shopify and WooCommerce platforms with Qikink.
Step 4: You can provide your branding requirements, such as printing the brand logo, designing custom brand packaging, creating hand tags, and producing brand neck labels, to custom printing service with Qikink.
Step 4: Qikink takes care of your customer orders from packing to shipping directly to the customer. All you do is place your orders through the Qikink dashboard and focus on marketing white label products.
Step 5: The products are packed with the seller’s brand name labelling and shipped to the customer under the seller’s brand name.
What is an example of a white label product?
Examples of white label products include manufacturers producing items such as water bottles, clothing like t-shirts, wall art, phone covers, mugs, notepads, and posters with customization under the seller’s branding requirements.
Is white label profitable?
Yes, white label products are profitable because they reduce the cost of product processing and marketing expenses. Partnering with POD and dropshipping companies like Qikink can take care of everything from printing to custom branding and shipping directly to customers.
What's the difference between private label and white label?
- In a private label arrangement, a retailer creates its own branded product, typically manufactured by a third-party supplier. This product is exclusively sold by that retailer under its own brand name. In this model, they have the ability to modify the product to develop a unique brand.
- On the other hand, in a white label arrangement, a manufacturer produces a generic product or service, which is then sold by various retailers or sellers under their own brand names. The product itself is not associated with the manufacturer’s brand, and multiple sellers can market it under different brands. Sellers cannot modify the products, but they can rebrand them as their own.
Content Writer, Blog Editor at Qikink
