White T-shirts are a fashion staple, popular for their simplicity, versatility, and branding potential. With the rise of Direct-to-Garment (DTG) printing, customizing white apparel has become more accessible, offering vibrant, high-quality prints with no order minimums.
Qikink has further simplified this process by reducing DTG printing costs for white T-shirts, making it easier for sellers to enter and scale their businesses with better profit margins. Whether for startups, influencers, or established brands, this cost reduction helps maximize earnings while maintaining high-quality prints.
This blog explores the growing demand for white apparel, available options, and pricing insights to guide your business decisions. Whether you’re launching or expanding your brand in white clothing market, Qikink’s print-on-demand and dropshipping solutions let you build a successful online store without upfront inventory costs and its reduced DTG printing prices.
What is DTG printing?
DTG printing price reduction in Qikink:
Qikink is a top print-on-demand service in India, specializing in high-quality DTG printing. We offer custom products like t-shirts, hoodies, and accessories, allowing businesses to sell without holding inventory. With fast delivery, great print quality, and eco-friendly methods, Qikink is a go-to choice for entrepreneurs and brands.
| DTG Printing (White Garment) | Price/Sq. Inch | Minimum Cost | Pocket Print | A4 Print | A3 Print | GST |
|---|---|---|---|---|---|---|
| Old Price | ₹0.50 | ₹50 | ₹40 | ₹50 | ₹97 | 5% |
| New Price | ₹0.30 | ₹40 | ₹40 | ₹40 | ₹58 | 5% |
New Reduced Pricing for White Garment DTG Printing
From the above table, it is well-known that printing charge for white garments is now ₹0.3 per square inch, a 40% reduction, making it more affordable.
For prints larger than A4 or A3, the ₹0.3 per square inch rate applies.
For Example: If you choose the Unisex T-Shirt Classic with an A3 print at Qikink, here’s how the pricing and costs break down:
DTG Printing Cost Per T-Shirt
Old Pricing
- Selling Price – ₹599
- Product Cost – ₹160
- DTG Print Cost – ₹97
- Shipping – ₹50
- Marketing – ₹100
- Total Cost – ₹420
- Profit – ₹179
New Pricing
- Selling Price – ₹599
- Product Cost – ₹160
- DTG Print Cost – ₹58
- Shipping – ₹50
- Marketing – ₹100
- Total Cost – ₹378
- Profit – ₹221
Savings & Benefits:
With the price drop from ₹97 to ₹58, sellers save ₹42 per T-shirt, increasing profit margins or allowing for more competitive pricing. Larger custom prints (beyond A4/A3) are charged at ₹0.3 per square inch, making big designs more affordable.
The reduced prices make custom white garment printing more affordable, especially for small orders. Businesses using Qikink can now offer high-quality custom apparel at better rates, attracting startups, small businesses, and individuals looking for budget-friendly custom printing.
DTG Printing Procedure in Qikink:
1. Design Preparation
- The process starts with the seller providing a high-resolution digital design file, usually in formats like PNG or PSD.
- The design is then uploaded into specialized DTG printing software, where print settings, dimensions, and placement are adjusted.
- The software ensures color accuracy and optimizes the file to achieve the best print quality on fabric.
2. Printing the Design
- The T-shirt is placed on a flat platen inside the DTG printer.
- A high-quality Brother or Epson DTG printer sprays water-based inks directly onto the fabric.
- DTG printing allows for full-color, high-detail prints, making it possible to print complex designs, gradients, and photographs without color limitations.
- As white T-shirts do not require a pre-treatment step, making the printing process faster and efficient, typically taking just a minute to complete with no setup time required.
3. Curing the Print
- Once the design is printed, the T-shirt goes through a curing process to set the ink.
- This is done using either a heat press or a conveyor dryer at a specific temperature and time.
- Curing ensures the ink bonds properly with the fabric, making the print durable and wash-resistant.
4. Quality Check & Packaging
- After curing, each T-shirt undergoes a quality check to ensure there are no defects, smudges, or misalignments in the print.
- The T-shirt is then neatly folded and packed using eco-friendly packaging materials.
- The final product is shipped to the customer through a fast and reliable delivery network.
Advantages of DTG Printing:
1. High-Quality Prints
DTG printing offers the advantage of producing sharp, vibrant, and detailed prints. It can accurately recreate intricate designs, gradients, and even photos without losing quality. Unlike screen printing, which struggles with fine details and color gradients, DTG directly injects ink into the fabric, creating smooth, clear prints. This makes it perfect for high-definition designs like portraits, text, or complex graphics.
2. No Minimum Order Requirement
DTG printing does not require bulk printing to be cost-effective. Unlike screen printing, which involves a time-consuming and costly setup process, DTG allows on-demand printing of even a single T-shirt. This makes it perfect for:
- Small businesses that don’t want to hold large inventories.
- Print-on-demand sellers who fulfill orders only when a purchase is made.
- Customers looking for personalized, one-off T-shirts for special occasions.
By removing the need for bulk production, businesses can reduce excess stock, cut storage costs, and prevent wastage.
3. No Setup Costs
Traditional printing methods like screen printing require expensive setups, such as creating screens or plates for each design. DTG printing, however, eliminates these setup costs, making it an affordable option for small-batch or one-off orders. This makes it easy for businesses to test new designs without significant upfront investments.
4. Fast Turnaround Time
DTG printing is fast and efficient because it doesn’t require stencils or screens. Once a design is ready, it can be printed in minutes. This is especially helpful for:
- Urgent orders needing same-day or next-day delivery.
- Limited-edition or short-run collections.
- Seasonal trends where businesses can quickly produce trending designs.
The quick production time helps businesses meet customer demands, boosting satisfaction and sales.
5. Works on Various Fabrics
DTG printing works best on 100% cotton, as natural fibers absorb water-based inks effectively, resulting in vibrant and long-lasting prints. However, advancements in DTG technology have made it possible to print on fabric blends, such as cotton-polyester or tri-blends, expanding the range of apparels like T-shirt, Hoodies, sweatshirts, tank tops, tote bags etc that can be customized.
6. Soft & Durable Prints
Since DTG uses water-based inks, the prints blend seamlessly with the fabric, resulting in a soft and breathable feel. Unlike heat transfer prints or vinyl, which can peel or crack over time, DTG prints are durable and long-lasting, maintaining their quality even after multiple washes.
7. Unlimited Color Options
Screen printing needs separate screens for each color, limiting design complexity and raising costs. DTG printing, however, uses advanced ink technology to produce full-color, high-resolution prints without extra setup. This means:
- Unlimited colors can be used at no extra cost.
- Gradients, shadows, and photos can be printed accurately.
No need for color separation, making multi-color prints easy.
This makes DTG ideal for artistic and complex designs with many colors or fine details.
8. Eco-Friendly Printing Process
DTG printing is an environmentally friendly option because it uses water-based inks, which are free from harmful chemicals. Additionally, since there is no waste from unused screens or excess ink, it helps reduce environmental impact compared to traditional printing methods. The process consumes less water and energy compared to dyeing or heat-transfer printing.
9. Easy Customization
With DTG printing, businesses can offer personalized and custom-printed apparel without additional costs. Customers can easily request one-of-a-kind designs, names, or logos, making it ideal for corporate branding, event merchandise, or personalized gifts.
10. Ideal for White T-Shirts
DTG printing is especially cost-effective for printing on white garments, as it does not require a pre-treatment process. This makes it an excellent option for businesses looking to print high-quality designs on white T-shirts while keeping costs low.
Is Selling White T-Shirts/Apparel Good?
White clothing is a popular and profitable choice in fashion due to its affordability, high demand, and versatility. Here’s why it continues to dominate the market:
1. Lower Production Costs
White fabric is cheaper to produce than colored or patterned fabrics because it doesn’t require dyeing or printing. This makes production faster and more cost-effective, helping brands save money while still offering high-quality apparel.
2. High Market Demand across categories
White apparel appeals to a broad range of consumers, from budget shoppers to luxury buyers. It’s a wardrobe essential for all age groups, cultures, and fashion styles, and remains in steady demand year-round for casual, formal, and athletic wear.
3. Timeless & Versatile
Unlike seasonal fashion trends, white clothing is always in style and works with any fashion trend, making it a wardrobe must-have. Whether for casual, formal, or athletic wear, white outfits are versatile, easy to dress up or down, and suitable for any season.
4. Minimalist Aesthetic
5. Eco-Friendly Appeal
6. Celebrity & Social Media Influence
Influencers, celebrities, and fashion icons often wear white outfits, and social media highlights them for their elegance and simplicity. This exposure increases demand and encourages brands to offer more white clothing.
7. Easy to Customize
Customization is a growing trend in fashion, and white clothing is ideal for it. Printing and embroidery work well on white fabric, creating vibrant, lasting designs. Businesses can boost profits by using white apparel for personalized T-shirts, hoodies, and other items.
Market Growth:
India’s T-shirt market is growing rapidly, expected to rise from ₹23,211 crore in 2023 to ₹61,954 crore by 2027, with a 10% annual growth rate. This growth is driven by rising demand for affordable, stylish, and comfortable clothing.
The custom T-shirt printing market is also expanding, projected to grow from ₹3,028 crore in 2023 to ₹5,810 crore by 2032, at a 7.5% annual growth rate. The popularity of personalized and graphic tees, especially among urban youth, is fueling this trend.
Custom and white printed T-shirts are becoming a profitable niche, as more consumers seek personalized options like prints and logos. Online platforms are making customization easier, increasing demand for white printed T-shirts in India.
Top Brands Selling White Apparel
Global Brands
Global brands that are well-known for their large collections of white clothing, focusing on purity, simplicity, and elegance. Here are a few examples:
1. Off-White™
Description:
Founded by designer Virgil Abloh, Off-White™ is a luxury fashion label known for its distinctive designs that blend streetwear and high fashion. Despite its name, the brand offers apparel in various colors, not exclusively white.
Product Range:
Off-White™ provides a wide array of products, including clothing, shoes, and accessories for men and women. Their collections feature unique patterns, graphics, and the signature use of quotation marks and zip ties.
2. Private White V.C.
Description:
Private White V.C. is a British luxury clothing brand that emphasizes high-quality craftsmanship and timeless designs. While they offer garments in various shades, they are particularly noted for their classic white pieces.
Product Range:
The brand specializes in outerwear, knitwear, and tailored clothing for men, all handmade in England. Their collection includes white shirts and other apparel crafted from premium materials.
3. With Nothing Underneath (WNU)
Description:
Founded by former British Vogue stylist Pip Durell, WNU focuses on creating high-quality, classic shirts inspired by men’s tailoring but designed for women. Their emphasis is on simplicity and versatility, often featuring white as a staple color.
Product Range:
WNU offers a range of shirts, including classic and boyfriend styles, made from natural fabrics like organic cotton-poplin and brushed cotton. They have expanded to include blazers and other apparel, maintaining a focus on timeless, neutral tones.
Indian Brands
While most Indian apparel brands offer a diverse range of colors, a few specialize predominantly in white clothing. Here are some notable Indian brands focusing on white apparel:
1. Kingdom of White
Description:
Kingdom of White is a premier Indian brand dedicated exclusively to crafting high-quality white shirts for men. Their collection embodies simplicity, sophistication, and versatility, catering to various occasions from formal events to casual outings.
Product Range:
The brand offers a diverse selection of white shirts, including formal, semi-casual, and casual styles, all meticulously crafted from premium materials to ensure comfort and durability.
2. Minister White by Pothys
Description:
Minister White is a signature collection by Pothys, focusing on traditional and contemporary white garments. Known for its classic designs, the brand emphasizes purity and elegance in its offerings.
Product Range:
Minister White provides a variety of white apparel, including formal shirts, dhotis, and other traditional wear, crafted from high-quality cotton to ensure comfort and a refined appearance.
3. Ramraj Cotton
Description:
Founded by K.R. Nagarajan, Ramraj Cotton is renowned for its focus on traditional white attire, particularly dhotis and shirts. The brand has established itself as a leader in the ethnic wear industry, emphasizing purity and cultural heritage in its products.
Product Range:
Ramraj Cotton specializes in white dhotis, shirts, and other traditional garments, offering around 4,000 unique varieties of dhotis. Their products are made from premium cotton, ensuring both comfort and durability.
These brands focus on white apparel as their niche. Both Indian and global brands have successfully capitalized on the demand for white clothing, making it a profitable and timeless market. Whether in ethnic wear, minimalist fashion, or fast fashion, brands offering high-quality white apparel continue to succeed in the competitive fashion industry.
Qikink’s white apparel range:
Since all apparel products at Qikink include white garments, this price drop benefits a wide range of sellers looking to maximize profits. Whether for bulk orders or print-on-demand, this reduction increases profit margins and allows for more competitive pricing to attract customers.
Regular Fit, v-neck, Oversized, sweatshirt, hoodie, full hand, polo, shorts, Shirt.
Basic T-Shirt PC | UB73
₹90.00
Unisex Hoodie | UH24
₹430.00
Unisex Sweatshirt | UH26
₹330.00
Unisex Oversized Hoodie | UH32
₹580.00
Regular Fit, full sleeve, Oversized, crop top, tank top, maternity dress, t-shirt dress, leggings, bomber Jacket.
Women’s Classic T-Shirt | FC21
₹130.00
Crop Top | FC39
₹120.00
T-Shirt Dress | FC43
₹235.00
Women’s Tank Top | FT37
₹130.00
Crop Tank | FC40
₹100.00
Maternity Dress | FM44
₹210.00
Women’s Long Sleeve Tee | FL38
₹160.00
Women’s Raglan T-Shirt | FR39
₹170.00
Crew neck t-shirts, rompers, shorts, sweatshirts, bomber jackets.
Kids AOP T-Shirt | KA71
₹240.00
Kids Cuban Collar Shirt | KA65
₹450.00 – ₹475.00
Boy’s Crew Neck T-Shirt | BC21
₹120.00
Girl’s Crew Neck T-Shirt | GC21
₹100.00
Kids Rompers | KR23
₹100.00
Kids Hoodie | KH63
₹250.00
Kids AOP Sports T-Shirt | KA51
₹240.00
Kids AOP Sports Shorts | KA52
₹310.00
Why Choose Qikink for DTG Printing?
At Qikink, we offer top-quality DTG printing with advanced Brother and Epson machines for vibrant, durable prints with exceptional detail and clarity.
What Makes Us the Best?
India’s Largest DTG Printing Unit:
With 8 high-tech machines, we are the largest DTG printing unit dedicated to print-on-demand services in India. Our capacity allows us to handle both large and small orders with speed and precision.
Premium Print Quality:
Utilizing industry-leading Brother and Epson machines, we ensure sharp design and color accuracy, versatility on various fabrics, and eco-friendly water-based inks, these machines deliver durable, long-lasting prints while minimizing environmental impact.
No Minimum Order:
Customers can print as few as one T-shirt or place bulk orders without any minimum requirement, making it accessible for both small and large-scale needs.
Fast Turnaround:
Customers can print as few as one T-shirt or place bulk orders without any minimum requirement, making it accessible for both small and large-scale needs.
Full Customization:
Customers can fully personalize their designs, with no restrictions on color choices, making it ideal for unique branding, personalized gifts, or one-of-a-kind designs.
Conclusion:
DTG printing is a cost-effective, high-quality, and eco-friendly solution for white apparel brands. It allows vibrant, durable designs with no setup fees, making it ideal for print on demand.
With growing demand for casual and personalized fashion, selling printed white t-shirts is a profitable opportunity. Online shopping, social media trends, and celebrity influence have fueled this market, with brands like Uniqlo, Zara, and H&M already capitalizing on it. Qikink’s advanced DTG setup and competitive pricing make it the perfect choice for established brands and startups specializing in white apparel.
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Frequently Asked Questions
Why are white T-shirts popular for DTG printing?
White T-shirts provide a smooth base for DTG printing, allowing vibrant colors and sharp details without needing pre-treatment like dark fabrics.
What types of white T-shirts are available for DTG printing?
DTG printing works on various styles, including round-neck T-shirts, crop tops, full-sleeve tees, polo shirts, and oversized tees, etc.
How much does DTG printing on white T-shirts cost?
The cost depends on factors like fabric quality, design complexity, and order quantity. Generally, white T-shirts are more affordable for DTG printing than darker ones.
Can I print any design on a white T-shirt using DTG and will it be long-lasting?
Yes! DTG printing supports intricate, full-color designs, including gradients and photos, making it perfect for custom prints.The ink bonds with the fabric fibers, ensuring a soft and long-lasting print.
Is DTG printing eco-friendly?
DTG uses water-based inks, making it more eco-friendly compared to traditional screen printing. Many providers also follow sustainable printing practices.
Is there a minimum order requirement for DTG printing?
No, one of DTG’s biggest advantages is that you can print single pieces or bulk orders without extra setup costs.
How do I care for my DTG-printed white T-shirt?
To maintain the print quality, wash the T-shirt inside out with cold water, use mild detergent, and avoid harsh scrubbing or high-heat drying.
