The print-on-demand (POD) business sector is becoming more and more well-known over time as business owners don’t have to invest in inventory. From 2017 to 2020, the print-on-demand sector expanded by 12%. Print-on-demand saw record-high interest even during the pandemic as other industries struggled.
The market for customized and unique designs is further expanding. Many buyers (36%) anticipate customization of some kind by default and are even willing to wait longer for personalized goods (48%).
Source: T-Shirt printing market
Compared to other sectors, the dropshipping industry significantly depends on how businesses look and what they can provide to customers. As a result, businesses need to look their best and come across as trusted brands in the market.
If the company doesn’t appear trustworthy, it may be challenging to run a dropshipping T-Shirt business since customers can choose to purchase the item from competitors.
The Print on Demand industry relies heavily on designs. However, very few T-Shirt businesses are well-versed in creating designs that sell. The biggest challenge in creating good designs for dropshipping is the lack of adequate funds to hire a professional designer. Entrepreneurs can profit from knowing what designs will sell and will gain the trust of the customers.
This article will give you detailed insights into how important design can be for a T-Shirt business. We will also dive into the fundamentals of creating designs that sell to further elevate market value for your print-on-demand business.
Spouce: Digital textile printing
How To Create A Good Design For Your Print On Demand T-Shirt Business?
A good design will help you sell faster and will help you make more profits. The advantage of owning a print-on-demand T-Shirt business is that business owners need not worry about inventory.
Qikink for instance, allows users to select from the various print-on-demand products and print their designs on the merch to fulfill a customer order.
The right design paired with product quality is the key to acing the market. Here is a quick guide to help you design good designs that sell.
Who Buys From You?
Due to increased competition, you must convince clients to buy your goods. Find a niche and market to that set of people rather than trying to sell your products to everyone. Building products and campaigns around the demands of your target market might help your business forge a good relationship with customers. Additionally, it will aid in your quest for creative inspiration.
Once you establish your niche audience, you can begin creating the designs by following these steps:
- Determine your target market
- Find their preferences and adapt to them
- Select a Color Scheme
- Maintain a consistent aesthetic
- Keep it understated and refined
What Products Do You Plan To Sell?
Decide on the products you will provide before beginning the graphics like T-Shirts, hoodies, coffee mugs, or decor. Following sales trends is a smart strategy for making this choice. Here are some statistics about the top-selling items in 2022
Source: Fortune Business Insights
- Sales of casual and loungewear increased by 49%, according to a 2021 research paper.
- By 2026, the market for athletic apparel, which was valued at $155.2 billion in 2018, is predicted to reach $257.1 billion.
- Streetwear is one of the most popular fashion trends right now among consumers under 25, making it one of the fastest-growing categories.
- According to IBM, 70% of the US and Canadian markets want products that are environmentally friendly and sustainable.
To thrive in the market given the statistics, choose products that are supported by research.
For instance, you can create a tank top and market it as athleisure or casual clothing. Knowing what to sell based on your target audience can be a great leap into creating t-shirt designs that appeal to them.
Tips to Create Top Selling Designs For Your Dropshipping T-Shirt Business
You don’t have to be an expert designer. But understanding what makes a great t-shirt can undoubtedly assist your merchandise to become more well-liked on dropshipping platforms.
Here are some tips to create the best designs for your T-Shirt business for any dropshipping platform:
Pick The Right Theme
What do you hope to accomplish with your print-on-demand t-shirt? Do you wish to be funny? Do you want people to feel a connection to your design? What kind of message do you want your shirts to convey?
T-Shirts, clothing, and apparel are top-selling items because the greatest sellers understand their market and how to connect with them. Elements like fonts and colors matter. But great design begins with a defined theme.
Although great T-Shirt designs frequently employ text to express a message, using images works just as well. But the design must immediately pique the interest of the intended audience who find your theme fitting their specific aesthetics and preferences.
Good Color Selection
Color is one of the most important components of a great t-shirt design. Colors offer a variety of potent properties in the field of design, including the potential to express personality and change mood. They provide an even more fundamental function on t-shirts and other clothing.
The clothes you wear are an expression of your identity, your feelings, and your message to the world. Even if you have the ideal slogan or artwork, the color choice can have a significant impact on your t-shirt sales.
Correct Typography
Some fonts can instantly convey the message that the text is attempting to convey by speaking for itself. The font used in the design may convey various messages and can carry several intentions when used alone or with other elements like colors and pictures.
Another important component of a successful Print on Demand T-Shirt design is typography. It involves the hierarchy, line and letter spacing, and how everything interacts with other design components.
Such insights can help you perfect the design typography and further connect with your niche audiences.
Is the message supposed to be lighthearted or serious? Is it intended for adults or children?
Basic Composition
For instance, never place your design elements too close together or too far apart from one another. T-shirt designs must be balanced and pleasing to the eye, just like any other design.
The arrangement of your design is all about composition. It can be challenging to study composition in design. T-Shirt designs do not require an in-depth knowledge of composition. However, print on demand designs needs to be conversant with the fundamentals.
Placement
Although there are no right or incorrect answers in this situation, it’s crucial to keep the user in mind. Keep in mind that the T-Shirts may bunch up or wrinkle in specific body parts when worn.
Finally, with the right positioning, a fantastic t-shirt design stands out. With Qikink print-on-demand products, you have a lot of varied placement options Your designs can be placed in the top-left, top-right, front, or back of the page.
Hence, it is necessary to examine the various placement options available and finalize the best option that will best fit your target’s interest
For instance, placing the print on the belly area may not seem appealing to many. Some audiences may prefer a simple front design with an elaborate design on the back of the shirt.
Top Selling Design Ideas For Your Print On Demand T-Shirt Business
Based on market research, here are some insights on the top-selling print on demand designs that you can use for your dropshipping T-Shirt business:
Best Selling Themes And Styles
- TV shows and movies (Take caution not to use IP that you do not own!)
- Humor
- Culture Pop
- Holidays
We already know that it’s an essential component of design, but based on the best-selling t-shirts on the marketplace here are some popular themes:
Picking a suitable theme is essential if you want to sell more t-shirts even considering colors and fonts. There are several strategies, but picking a popular subject is one that gets results.
You can still succeed in the collegiate market even when you aren’t allowed to use school logos, colors, or images. Use idioms that students use when talking about things like drinking, admission rates, and other topics.
When it comes to text-only designs, do as much research as you can. Check out big markets like Amazon, eBay, Etsy, and others to see what has been done and identify your potential.
Best Selling Colors
The finest piece of advice is to always make the design stand out in this situation. By learning what kinds of feelings each hue evokes, you can use color to your benefit. Consider the design’s intended audience while making your decision.
The majority of the t-shirts that sell phenomenally well on the site have backgrounds that are either black or navy blue. Contrarily, the pattern itself is frequently multicolored.
Choices For Popular Typography
When it comes to typography, you can’t go wrong by picking a straightforward, attention-grabbing typeface.
However, there are some font designs that people become accustomed to that can help you stand out.
Source: Best graphic tees
You can conduct some simple research on the font styles that are ideal for humorous messages, love themes, and more.
High-Selling Composition And Placement
Consider a case where you want to add a humorous graphic and a catchy tagline to your print-on-demand T-Shirt design. Composing by wrapping your image in text is a common strategy.
T-Shirt designs typically consist of both words and images or a mix of the two. There is no right or wrong choice because each of them has made it onto the list of best-selling T-Shirts.
For instance, put a few sentences to the image’s top and bottom.
Nine out of ten best-sellers share the following placement traits:
- The majority of the shirt’s front is covered by the print.
- The design is located above the stomach.
- The design is central.
All of this indicates that using the best composition and placement techniques will increase your sales.
Become The Best Selling Print On Demand T-Shirt Business With Qikink
Qikink has various products to choose from making it easier for you to reach your niche audience. Be it selling products for babies, athletes, or casual wear, Qikink is a one-stop shop to meet all your target audience at once with simple and fast onboarding.
Build a print on demand T-Shirt business easily with Qikink. The dropshipping platform enables you to sell out T-Shirt designs with your target audience and establish a brand image.
Maintaining a particular design aesthetic enables your designer to understand exactly what you require and create a brand impression with your target audience. By doing this, you can launch more frequently each day and gain that first traction through consistency.
As with anything, there will always be anomalies that cause people to sell thousands of items by deviating from the average. You want to establish consistency in your enterprise.
Know more about Qikink print on demand services.
Conclusion
Print on demand designs are a fantastic way to turn your ideas into a business without spending money upfront. By using print-on-demand services, you can make unique products that meet your customers’ needs and wants.
It doesn’t matter if you’re a designer, artist, or someone with an entrepreneurial spirit; print on demand can help you get your name out there and reach more people. So, don’t wait any longer! Start looking into print-on-demand today and let your creativity soar!
Read more
1. Scaling Your Print-on-Demand Business on Shopify: Key Considerations
2. The Rise of T-Shirt Print on Demand in India: A Booming E-Commerce Trend
3. Print on Demand Services in India: Empowering Creatives and Entrepreneurs
4. Print on Demand Business Revenue & Market Size
5. How to Sell Print-On-Demand Products on Amazon
Frequently Asked Questions
How can I sell my print-on-demand products?
You have two options for selling your products: either you build your online store using a platform like Shopify, Wix, or WooCommerce, or you sell your goods on well-known marketplaces like Amazon or Etsy.
How to create designs for Print on Demand T-Shirt business?
Various platforms help you print your designs on T-Shirts and other merch. Qikink is one such platform that helps you add your designs onto various products including T-Shirts, hoodies, and crop tops, and helps you fulfill orders via dropshipping.
What format does Print on Demand use for the designs?
A file with a resolution from 150 to 300 dpi and transparent PNG is the ideal file format for print-on-demand printing.
Can I use stock images for Print on Demand T-Shirt business?
Mugs and T-Shirts can feature stock photography, but only in certain situations and with certain restrictions. Ensure that the stock images are edited before proceeding to add them to T-Shirts or other merchandise. A stock photo cannot be reproduced and sold as a poster or any print-on-demand item as it is. Additionally, avoid using logos in photos that could mislead your audience into believing you are associated with a certain business or service.
With over 6+ years of experience in the industry, Ayushi excels in building strong customer relationships and guiding clients toward growth as a Brand Partnership Manager. She enjoys sharing her experience in her content.
