How to increase Ecommerce sales?
E-commerce is the fastest-growing online business today. According to a Statista report, the sales revenue of Indian e-commerce is expected to reach ₹ 8549 bn by 2029.
This report shows that huge opportunities exist to increase sales. We should also consider increased competition.
In this guide, we share possible ways to increase Ecommerce sales, top strategies and tips, and provide ideas to help your business stand out from growing competition.
Top 26 sales strategies to increase sales in India 2024
Sales strategies are detailed plans to drive sales and a comprehensive approach to selling products or services to customers. Here are the top sales strategies to increase sales in your E-commerce business.
1. Improve your sales funnel
The sales funnel is a visual representation of customers’ journeys when purchasing a product. It can be divided into four stages.
Stage 1: Awareness
You can create product awareness through Blog posts, Social media marketing, and Paid search, so this kind of tactic creates awareness about your products.
Stage 2: Interest
You can provide specialized content. If a customer adds the item to their cart and never checks out, you can send an e-mail to remind them.
You can provide call support to learn more details about your products. You can share demo videos about your business to create interest.
Stage 3: Customer Decision
When the buyer is ready to make decisions, you can use some tactics to make customers make a sale—for example, offering free samples, free trials, and discounts for first orders.
Stage 4: Customer Success
After customers buy products, you must get customer feedback to optimize your business. You must also offer customer and tech support to create better customer relationships and get repeated sales from buyers.
📌These improvements on sales funnels will help you increase e-commerce sales.
2. Start an email marketing campaign
Email is an excellent marketing tool. It is a great way to increase brand awareness, increase traffic to your site, and improve sales.
For example, you can send your customers newsletters, promotions, and Product updates.
This will build a strong relationship with your brand and increase sales to your business.
3. Showcase popular items using videos
Videos allow you to demonstrate your product’s features and functionalities visually.
They can effectively demonstrate how your product solves customer problems and improves their lives.
Studies show that 68% of shoppers are influenced by reviews that contain videos. So, instead of relying on reviews, it is better to post product videos yourself.
For example, you can provide product demos, customer testimonials, and graphic videos to explain your popular items engagingly.
4. Reduce cart abandonment
Cart abandonment occurs when potential customers start purchasing and click the check-out process but drop out before completing it. Studies show that 70% of shoppers drop out before the check-out process.
For example, if customers don’t find suitable payment methods, they drop out.
By reducing cart abandonment, you can increase your sales through retargeting ads, using reminder Emails, and offering suitable payment methods.
Also, cart abandonment emails are like friendly reminders to those who forgot their virtual shopping bags. They bring back business by reminding people that they need that particular item.
Plus, they are easy to set up, as most email marketing platforms have this as a built-in feature.
5. How to increase ecommerce sales with better UI design
Offering a poor user interface could make it challenging for customers to navigate, increasing their chances of staying out of the checkout process.
To improve user experience, offer user-friendly websites, easy-to-access product pages, and Engaging home pages with high-quality images.
This can help enhance User experience and increase sales.
Easy checkout process
The check-out process highly influences the user experience. Make your check-out process as simple as possible, and offer multiple payment methods that suit customer needs.
Optimize for mobile
Optimize your website content for mobile devices. According to reports, 60.67% of traffic comes from mobile devices, A large number of people use mobile phones for shopping. Optimizing your website for mobile will retain sales. You can use Google’s Mobile-friendly tool to test your site.
6. Provide purchase incentives
One of the most important strategies is using purchase incentives in your business. It is an effective way to boost sales and increase customer loyalty and engagement.
There are many purchase incentive options, and here we share some effective ways.
- Offer Discounts for buyer’s first purchase
- Offer cashback rewards
- Provide free samples and trials
- Offering Free gifts
- You can offer coupons and free upgrades for premiums
You can also offer free shipping and free returns, which can encourage customers to make purchases from your e-commerce store.
👉 Check out our discounts and cashback program to sell more and Earn more with Qikink.
7. Enable in-app shopping
Many people like to purchase products where they see them. For example, we take Instagram. If customers want to buy products through your Instagram ads, they do so from Instagram.
They don’t want to exit Instagram and look for your store to make a purchase. If you enable this kind of in-app shopping, this convenience increases your conversion rates from ads.
Recommended Guide
👉 How to Sell on Instagram: A Comprehensive Guide 2024 (Tips for Success)
8. Scarcity Tactics
Source: Amazon
It is a trick to use to make sales urgently. For example, if you show your products are low in stock, customers are more likely to buy them before they run out. Interested customers will make purchases on our website.
9. A/B testing
A/B testing compares web pages or contents against each other to find which is better. It is the most effective conversion of customer visits into signups and purchases.
Using A/B testing in your e-commerce store will increase customer engagement, reduce cart abandonment, and increase sales.
10. Improve website traffic
Here, we share five ways to improve your website traffic to boost sales.
- You have to optimize your content with keywords relevant to your business. For example, you can use blog posts and articles to improve your search rankings.
- Create a dedicated landing page to help your customers engage with your websites and business.
- Use high-quality content to help your SEO efforts. For example, write relevant headings and subheadings, which will help customers find the information.
- Try to use digital Ads to promote your products and website.
- Send an Email with your website link. This will highly improve your website traffic.
11. Accept Multiple payment options
Provide multiple payment options during your checkout process. This will help you to reach more customers and increase your sales.
Paytm, PhonePe, and Google Pay are all forecast to gain millions of new users in India between 2020 and 2025.
Most people love buying products quickly with digital payments rather than traditional payments. Here, we share some of the benefits of offering more payment options.
- It provides a Better customer experience.
- It Increases conversion
- It offers an Expanded customer base
- It provides Brand trust.
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12. Creative marketing tactics
Creative marketing helps you spread the word about your business and the products you have to sell to a broad audience. Here are some innovative marketing tactics that will help you increase sales.
- Collaborating with Influencers to promote products.
- Use content marketing such as blog posts, videos, infographics, and social media content.
- Share user-generated content (UGC). For example, tell your customer to share photos of your products with a specific hashtag name.
- Start a Podcast
- Conduct webinars to promote products.
- Educate your customers through blog posts, case studies, videos, infographics, images, and product demos.
13. Strategic Promotions
Using strategic promotions, businesses can increase customer engagement and brand awareness. Here are some strategic promotions to increase sales
- Paid Advertisements – for example, Television Ads, Billboards, Google, and social media ads
- Email Marketing – for example, sending newsletters, product updates, promotion details
- Event promotions such as conferences, trade shows, and Live streaming events.
- Customer reviews – for example, brands like Amazon stores increase sales through customer reviews
Recommended Guide
14. Launch a paid ad campaign
Paid marketing goals are to inform a wide range of customers about your store and products.
For example, running social media Ads, billboards, newspaper printing, and Digital Ads can quickly reach more customers.
Here are some of the most effective Digital Ads
- Instagram Ads
- Facebook Ads
- Google Ads
- Youtube Ads
15. Partner with an influencer
In India, Influencer marketing is rapidly growing; 70% of brands are investing in influencer marketing to increase their brand awareness and increase sales. Also, 34% of Indians choose brands based on social media influencers’ suggestions and
43% of respondents are at least checking out recommended products/services by the influencers.
By utilizing this influencer marketing, you can drive sales to your online store.
16. Consider up-selling and cross-selling
Both are good marketing techniques but are used in different scenarios. It helps to maximize revenue and customer satisfaction.
Cross-selling
Source: Amazon
Cross-selling is a technique for encouraging customers to purchase related products.
For example, if you order chicken at KFC and they offer to buy fries and coke with that, this is called cross-selling.
Upselling
Source: Amazon
Upselling is a sales technique for getting customers to buy expensive products they already intend to purchase.
For example, if a customer adds a Laptop to the cart, they might suggest a warranty or software bundle.
The point is that it’s essential to protect laptops and customers who made expensive purchases.
17. Live chat system
Online shoppers sometimes run into issues while browsing or purchasing. Just like anyone needing help, they want it to be quick and easy to find answers. If you fail to do that, you may lose a repeat customer.
The live chat option allows customers to chat directly with a support representative on your website.
It’s an excellent way for them to get real-time help with questions or problems, reducing frustration and keeping them on your site.
18. Allow customers to quickly compare with similar products.
When customers try to decide between similar products, it can be a frustrating and exhausting experience. Most of the time, this can lead to customers abandoning their carts altogether.
That’s why it’s crucial to make it easy for customers to compare similar products in your e-commerce store. A streamlined comparison feature helps them see the pros and cons quickly and confidently.
19. Add trust badges to your product pages.
Source: Amazon
Customers always worry that they may get scammed. Shopify says that almost 17% of cart abandonment happens due to online security concerns.
This is why people prefer to shop only on big-name e-commerce platforms like Amazon, Flipkart, Ajio, etc.
However, if you have an e-commerce website, you can gain your customers’ trust through trust badges.
They are a simple way to show your customers that your store is legitimate and secure.
Security badges
These show your site uses encryption to keep customer data safe during checkout.
Payment method badges
Displaying logos of trusted payment processors like Visa, Mastercard, or PayPal assures customers their payment information is secure.
Guarantee badges
Badges highlighting your return policy or warranty let customers know they can return the product if they’re unhappy.
Review and rating badges
Badges showing positive customer reviews from trusted platforms like Trustpilot or Google Shopping add social proof and build trust.
Other badges
Badges showcasing certifications (like cruelty-free or vegan for specific products) or memberships in industry associations can further increase trust with particular customer segments.
20. Invest in high-quality product images.
Customers want to quickly understand if a product solves their problem or offers something they desire. That’s where your image gallery comes in.
Here’s how you can correctly highlight the features and benefits of your product through the image gallery.
Go beyond basic product shots:
Instead of just showing the product itself, use your images to tell a story. 78% of online shoppers pay attention to products with images. Show the product in action and that customers are using it. Include close-up shots that emphasize unique features.
Focus on benefits, not just features:
Don’t just list technical specifications. Use your images to show how the product will improve your customer’s life. Will it make them look stylish, organized, or more relaxed? Let the visuals communicate that.
Use multiple images:
Don’t limit yourself to a single product shot. Show the product from different angles, include lifestyle images, and add detail shots. The more images you have, the better you can tell the product’s story.
21. Free shipping
Studies show that 66% of people expect free shipping on all online purchases, while 48% of shoppers simply abandon their carts due to extra shipping costs.
Free shipping is a psychological trigger that can significantly impact your customers’ buying decisions. By strategically offering it, you can leverage these psychological factors.
22. Miss out on special offers on related products.
Source: Amazon
By strategically showcasing your best-selling items at discounted prices, you can attract bargain hunters and boost your sales.
Here’s how you can implement this strategy:
- A dedicated “Deals” or “Promotional Offers” page is a great way to organize your discounted products. This makes it easy for bargain hunters to find precisely what they’re looking for.
- Don’t forget to incorporate deals into your category pages as well. This way, shoppers browsing a specific category won’t miss out on special offers on related products.
23. Create a coupon page
A well-designed coupon page can attract customers who are already familiar with your brand name. A well-optimized coupon page that ranks high in search results increases brand visibility.
When potential customers searching for your brand with discount keywords land on your coupon page, it reinforces brand recognition.
24. Collect and display customer reviews with images
Source: Amazon
Online shoppers trust the opinions of previous shoppers more than anything. That’s why showcasing customer reviews with photos can be a powerful tool for your ecommerce store.
Why Customer Reviews with Photos Matter:
- They Build Trust: Real customer reviews about products help build trust with potential buyers.
- Help Boost Sales: Studies show that products with reviews and photos tend to sell better. People are more likely to buy something if they can see it being used and enjoyed by others.
- Give Social Proof: Photos add a layer of authenticity to reviews, making them feel more genuine and reliable.
25. Make it easy to contact the support team
Some customers prefer a voice-to-voice conversation. Offering a phone number allows them to speak directly with a support agent and have their concerns addressed.
Many people use WhatsApp for communication. Providing support through this platform lets customers reach you on a familiar app they already use.
This convenience can make a big difference in the customer experience, which will give customers trust and encourage them to repeat business with you.
26. Anchor pricing strategy
Source: Flipkart
Have you ever noticed how some stores display a higher price next to a lower sale price?
That’s a common tactic called anchor pricing, and it leverages the way our brains process information to make deals seem more attractive.
Here’s how anchor pricing works:
- The store first presents a higher initial price for a product, which acts as the “anchor” in your mind.
- Then, they display the actual selling price, which is lower than the initial anchor price. This creates the perception that you’re getting a much better deal.
📌These are the strategies and tips for how to increase ecommerce sales in 2024 India.
How to increase Ecommerce sales and start selling for free with Qikink
So, are you ready to launch your e-commerce shop? If you are a beginner and worrying about how to get started, Qikink is here to help.
We help aspiring entrepreneurs by offering a free platform to design, sell, and fulfill orders.
Here’s how you can do it:
- Design your products using our user-friendly tools
- Sync your Qikink account with your Shopify or Woocommerce storefront and list the items directly.
- Whenever you get an order, Qikink will handle printing, packaging, and shipping on your behalf, so you can simply focus on expanding your product line.
- Also, Qikink’s Custom branding services help you get more customers and increase brand awareness.
You don’t need to invest in inventory or raw materials, and there are no MOQs. So, start your e-commerce business and sell for free with Qikink.
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Frequently Asked Questions
How to increase sales on ecommerce?
To increase sales in ecommerce, businesses have to use different E-commerce sales strategies. Here are some essential strategies to boost ecommerce sales
- Use Social media marketing
- Create a referral program
- Implement sales tools
- Offer discounts and coupons
- Communicate more with your customers
- Upsell your products
How to market ecommerce business?
When marketing an e-commerce business, you can use different marketing strategies to increase sales and create brand awareness.
- Start an email marketing campaign.
- Improve website traffic
- content marketing
- Launch a paid ad campaign like Facebook ads.
- Partner with an influencer
How to improve ecommerce sales?
Here are the tips to improve your ecommerce sales.
- Reduce cart abandonment
- Provide purchase incentives
- Use Better UI design
- Improve your sales funnel
- Enable in-app shopping
- Offer an Easy checkout process
- Implement live chat
- Launch a paid ad campaign
Content Writer, Blog Editor at Qikink
