As consumers looking for unique and personalized products, Print On Demand provides an exciting opportunity for brands that serve excellent customization options.
Also, Print On Demand is more than just a business model. It is the best way to express your brand identity. When you use an effective marketing strategy, brands can earn significant profit margins.
In this blog guide, we share the top 8 Print On Demand marketing strategies for how your online store can increase your sales and drive potential customers to your brand.
POD Marketing Technique | Proven Methods |
1. Influencer Marketing | H&M boosted brand awareness during the holiday season by collaborating with influencers |
2. Search Engine Optimization | Hawthorn Shopping Mall increased its monthly visits through SEO strategies. |
3. Advertising campaigns | Dermalogica enhanced customer engagement by partnering with a Meta Business to offer skincare consultations via WhatsApp. |
4. Email Marketing | Mailigen boosted its email open rate from 20% to 29% by strategically resending emails. |
5. Customer Reviews and Feedback | A footwear brand achieved a significant increase in sales by prominently displaying customer testimonials on its product page. |
6. Social Media Marketing | Starbucks creatively highlights limited-time offerings during seasonal events to boost engagement and attract more customers across its social media platforms. |
7. Contests and Giveaways | Faguo boosted its email list by nearly 29,000 leads through targeted spin-to-win campaigns, particularly successful on mobile popups. |
8. PR Marketing | Decathlon enhanced its brand awareness by securing high-quality coverage in major publications through targeted seasonal campaigns highlighting cycling and camping. |
Things to consider in market a Print On Demand store
When considering marketing a Print On Demand store, brands have to consider several key factors to make their online store successful. Here are the essential things to consider when marketing online brands:
1. Find a niche audience
Focusing on a niche can help you avoid oversaturated markets, allowing you to stand out and attract customers who are specifically looking for what you offer.
When your marketing resonates with a specific group, you’re more likely to convert leads into customers. Also, Targeted strategies can lead to higher engagement and sales.
2. Winning Product Selection
Understanding what your target audience wants and is interested in can help you select winning products. Offering products that resonate with your potential customers can also increase the chances of converting visitors into buyers.
3. Choose the right business model.
Choosing the right business model is essential for achieving your overall business goals, maximizing profit, and effectively building your brand. With a suitable model, you can efficiently reach your target audience and set up your e-commerce store effectively.
For example, you can establish your store on marketplaces like Amazon or use e-commerce platforms such as Shopify or WooCommerce. By carefully selecting a suitable business model, you create a solid foundation for your marketing efforts.
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4. Craft your Brand Identity
Creating a solid brand identity helps the brand stand out from the crowded marketplace. It enables you to communicate what makes your product unique.
Maintaining a memorable logo, slogans, color themes, and brand voice across all social media platforms makes it easier for customers to remember and identify brands. Creating a solid brand identity helps you maximize your marketing efforts.
5. Price Your Products for Maximum Profit
Setting up the correct market price can help you achieve healthier profit margins. It enables you to position your products effectively in the competitive markets.
For example, offering promotions and discount program strategies can attract more potential customers and lead to higher profit margins.
6. Mobile Optimization
In India, shoppers are increasingly using smartphones to make purchases online. This year, the number of mobile purchases is expected to grow by more than 10%. So, optimizing your websites increases your potential sales.
A mobile-optimized site provides a better user experience, making it easier for customers to navigate, browse products, and complete purchases. Also, a seamless experience uplifts conversions and reduces cart abandonment.
Top 8 Print On Demand marketing strategies
Starting a print-on-demand business is straightforward. However, you will require the marketing skills and strategies to drive traffic and conversion to your print-on-demand store. Here are 8 effective marketing strategies and print-on-demand marketing examples that will help you start your marketing plan.
1. Select Influencer Marketing
Influencer marketing is not just a trend; it’s a game-changing strategy in the marketing landscape. It’s a sort of advertising that drives your brand message to more significant markets.
It’s essential to look for influencers who align with your brand profile. For a targeted approach, focus on micro-influencers (10k—50k followers) with engaged communities.
Strategy to Follow:
- Early Access Collaboration: For example, provide early access to your products with selected potential influencers. They create unboxing videos and share their product experience with their followers community.
- Seasonal Campaigns: Create a sessional campaign in collaboration with influencers. For example, posts or stories discuss the importance of sustainable fashion and how your products contribute to a healthier planet.
- Discount Code Promotion: Provide influencers with a special discounted code, and they will promote your products on their social media pages and encourage customers to make purchases.
Proven Methods:
H&M collaborated with four influencers to promote their holiday seasonal line, creating four engaging video ads that showcased their latest holiday outfits to over 12 million consumers. Each post included the hashtag #hm and a link to the H&M website. The primary goal of these sponsored videos was to build brand awareness during the holiday season.
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2. Boost Visibility with Search Engine Optimization
Search Engine Optimization(SEO) marketing is the most cost-effective marketing method and helps you reach more customers. Also, 40% of website traffic begins with a search query. Here are the effective SEO strategies to drive organic traffic to your Print On Demand Online Store.
Strategy to Follow:
- Create High-Quality Content: It addresses your customer needs, for example, sharing high-quality Print On Demand based informative blog content.
- Keyword Research: Use Google Keyword Planner and Semrush tools to find relevant keywords about Print On Demand that our audience is looking for.
- Optimize Product Pages: Optimize your product pages, meta descriptions, and titles using primary keywords to rank higher in search results. Use descriptive file names and alt text for images to improve visibility in search results by image optimization.
- Mobile Optimization: Optimize your product pages and websites for mobile use and ensure your website loads quickly, as page speed is a ranking factor.
- Niche Blogging: Write a blog about your niche and add backlinks to improve your domain authority.
- Location-Specific Content: Use keywords to create location-specific content to attract local customers.
- User Experience: Ensure your website is easy to navigate, from finding products to completing their purchase. A good user experience will keep visitors on your site for a longer time.
Proven Methods:
Hawthorn, a shopping mall, leveraged its online presence through SEO to achieve a quarter-million monthly visits in just five months. They attracted this organic traffic by adding new optimized pages, ranking in Google Images, and successfully performing a website migration.
3. Drive Results with Advertising campaigns
Ad campaigns are the best way to promote your print-on-demand products and services online. Brands can advertise products on TV, billboards, social media ads, radio streaming, and more.
The vital part of the ad campaign is consistently using high-quality messages and budget allocation. Here are the things brands have to focus on when planning ad campaigns
Strategy to Follow:
- Understand Your Ad Campaigns: Understand your ad campaigns, such as raising awareness of your products, clearly and realistically.
- Conduct Market Research: Do market research and understand your target audience so that you can run your campaigns.
- Utilize Various Platforms: You can run your ad campaigns on various social media platforms, such as Facebook Ads, Instagram Ads, Quora, LinkedIn, and more.
- Create Unique Content: Use unique and different content ideas to run your ads on social media platforms.
- Leverage Google Ads: Use Google Ads to target print-on-demand buyers, Such as search ads, shopping ads, and more.
- Set a Budget: The next step is to set the budget, keeping in mind all the factors like media and presentations.
Proven Methods:
Dermalogica partnered with a Meta Business Partner to provide one-to-one skincare consultations via WhatsApp, enhancing customer engagement beyond traditional retail settings.
They developed a platform for seamless campaign delivery, automated messaging, and personalized customer support.
As a result, their WhatsApp ad campaigns consistently generated more revenue, higher open rates, and increased click-through rates.
4. Connect Through Compelling Email Marketing
Email Marketing is an effective way to send promotional messages to a group of people. It mainly helps to focus on potential customers, keep current customers informed about product launches and new updates, and promote print-on-demand products or services. Here are strategic tips for writing engaging email content for marketing.
Strategy to Follow:
- Creating an email list is the basic process of email marketing.
- Create Compelling Subject Lines: Write an impressive subject line in short content that increases curiosity about the products.
- Engage with Customers: While connecting with customers, add your website link to the mail, which will increase website traffic.
- Use Clear and Effective CTAs: Highlight effective CTAs that prompt recipients to take a specific action, such as visiting a website, making a purchase, or signing up for an event.
- Leverage Automation: It enables businesses to send targeted emails based on user actions, such as welcome emails for new subscribers or follow-up emails after a purchase.
- Cost-Effective Marketing: Email marketing is generally less expensive than other marketing channels, making it accessible to businesses of all sizes.
Proven Methods:
According to reports, email marketing is estimated to yield a return of $39.40 for every $1 invested, outperforming social and search channels. Mailigen, a provider company, increased its email open rate from 20% to 29% by implementing a strategy to resend emails.
5. Leverage Customer Reviews and Feedback for Trust
According to a Global Newswire report, 95% of consumers read product reviews and feedback before making their purchase, and 58% of shoppers are willing to pay extra money for positive product reviews. Here are the strategic approaches online stores can consider.
Strategy to Follow:
- Incorporate Customer Feedback on Landing Pages: Try to add customer feedback and reviews on landing pages or social media posts like carousels and mark them to the products for easy purchasing decisions. When visitors see positive feedback, it builds trust in your brand.
- Utilize Social Media for Reviews: Share reviews on social media platforms such as Instagram and Facebook. Add Top reviews as social media posts.
- Integrate Reviews in Marketing Campaigns: Add user reviews in marketing campaigns. It can encourage customers to try to make a purchase.
- Leverage Reviews in Ad Campaigns: Use reviews in Ad campaigns. Many customers make their purchases and visit sites through ads like Instagram ads, Facebook ads, and Google ads.
Proven Methods:
A footwear brand significantly increased sales by prominently featuring customer testimonials on their product pages. Positive reviews not only built trust with potential buyers but also boosted confidence in purchasing decisions, leading to higher conversion rates
6. Elevate Your Brand With Social media Marketing
Social media is a digital marketing strategy that utilizes social media platforms such as Instagram, Facebook, Quora, Twitter, Reddit, and more to promote products, services, and brands to millions of users. To increase your brand visibility, it’s crucial to consider several factors, such as:
Strategy to Follow:
- Optimize your profile with a professional account name that aligns with your brand, share your brand details, and explain clearly what kind of service you provide. For example, if you are a clothing brand, maintain a consistent brand voice and visual style across all platforms to build recognition and trust.
- Create High-Quality Content: Create high-quality, engaging content that resonates with your audience. This can include videos, infographics, blog posts, and user-generated content.
- Engage with your customers by conducting interactive sessions like Q&A sessions, quizzes, and Polls. Run Ask Me Anything sessions with followers to build good relationships with customers.
- Utilize paid advertising options on platforms like Facebook, Instagram, and LinkedIn to reach a broader audience with targeted campaigns.
- Build communities around your brand where users can share experiences, provide feedback, and engage with one another.
Proven Methods:
Starbucks effectively capitalizes on trending events by sharing timely content that reflects its brand voice, ensuring it remains relevant in social conversations. For instance, during seasonal events, they creatively showcase limited-time offerings, boosting engagement and drawing in more customers across their social media platforms.
7. Create Excitement with Contests and Giveaways
Running contests and giveaways is the best way to boost engagement and connect with your audience. Gifts and free things are always popular with customers. Here are the tips to make your contest and giveaway campaign successful.
Strategy to Follow:
- Define Your Campaign Goals: First, brands need to understand what they are achieving with this campaign, For example, increasing page likes, driving traffic, or building brand awareness.
- Choose an Eye-Catching Prize: Choose the price that grabs your customer’s attention.
- Create an engaging post about your contest and set a deadline to Encourage quick participation. This will increase the overall reach and impact of your contest.
- Promote Across Channels: Share the contest on your other social media channels, website, and email newsletters.
- Engage with participants by replying to comments and responding to likes and shares.
Proven Methods:
Faguo, a fashion and clothing company, aimed to accelerate its email list building and boost overall growth. To achieve this, they launched two distinct spin-to-win campaigns tailored for desktop and mobile users.
The mobile version of the giveaway popup was particularly successful, generating nearly 29,000 leads.
By utilizing popups to promote its giveaways, Faguo effectively captured the interest of visitors and expanded its email list.
8. Enhance Your Brand with PR Marketing
PR(Public relations) marketing is a type of marketing that helps create a positive reputation for the company, brands, online stores, and more. Here are the critical role of PR in marketing:
Strategy to Follow:
- Craft Compelling Narratives: It helps to maintain a positive brand image by creating compelling narratives about a brand, product, or service. Compelling storytelling can engage audiences and differentiate a brand in a crowded market.
- Leverage Backlinks: PR efforts that lead to online mentions and backlinks can improve a brand’s search engine visibility, driving organic traffic.
- Generate Organic Interest: Effective PR strategies can generate organic interest and visibility compared to paid advertising. PR is essential for managing your brand’s image during challenging times.
- Address Negative Feedback: A good PR strategy can help address negative feedback and keep customer trust unchanged.
Proven Methods:
Decathlon successfully enhanced its reputation and awareness across the UK, securing high-quality coverage in major national and lifestyle publications.
Their targeted campaigns, including seasonal initiatives, effectively highlighted key product categories like cycling and camping, contributing to the brand’s nationwide presence.
What's the best way to promote your Print On Demand website?
If you have started a Print On Demand business and still need to make sales, social media is the cost-effective promotional idea for your online store.
According to recent research, 50% of Instagram users are more interested in buying products from brands after seeing an advertisement on Instagram. This allows businesses to increase brand visibility and reach a vast customer base.
Social media is the best way to promote your Print On Demand products, for example, Instagram Stories, Reels, posts, etc.
Using keywords on hashtags can provide you with more benefits, such as helping your content reach a wider audience, your profile gain more followers, and your content gain likes and shares.
Creating High-Quality Content
Create high-quality, engaging content using trendy and relevant images and graphics. Post your content at least 1-2 times on social media platforms such as Instagram and Facebook.
Engage with your followers by replying to their comments and direct messages.
Finding Right Influencers
Finding the right influencers is essential. They serve as brand ambassadors, linking your products or services with their dedicated audience.
Collaborating with influencers who share your brand’s values guarantees authenticity, credibility, and a connection with your target audience.
This ultimately leads to more effective marketing campaigns and a higher return on investment (ROI).
Involve yourself with your social community.
Engage in broadcast conversations to stay connected with potential customers.
Use live stream options on social media, conduct Q&A sessions, and address customer queries efficiently.
Always strive to provide excellent customer service to gain the trust of your customers.
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Frequently Asked Questions
How to get traffic for print-on-demand?
Here are effective strategies to get traffic to your Print On Demand store:
- Use social media and share your product images with high-quality content on platforms like Instagram and Facebook.
- Write a blog about topics related to your products. This will help people discover you and show that you know what you’re talking about.
- Send emails to potential customers and tell them about new products and special offers.
- Encourage happy customers to write reviews or share their experiences with your products.
- Consider paying for ads on websites or social media to reach more people.
What are some beginner-friendly marketing tips for POD sellers?
Here are some beginner-friendly marketing tips for print-on-demand.
- Set up your store on user-friendly platforms like Shopify or Woocommercee. Make sure it’s easy to navigate and visually appealing.
- Start with platforms like Instagram and YouTube. Post high-quality images and videos of your products and engage with your audience. Research and use relevant hashtags and keywords on social media to increase your visibility and reach a wider audience.
- Build an email list from day one. Send out regular updates and special offers to keep your audience engaged.
- Reach out to micro-influencers who align with your brand for product promotion.
- Encourage satisfied customers to leave reviews and share social media stories and posts.
How do I market my POD store for free?
Create social media accounts on platforms such as Facebook, Instagram, and Twitter to showcase your products and interact with potential customers. Make sure to use relevant hashtags and post engaging content.
Organize a giveaway contest and offer a free product in exchange for customer participation. This can help increase engagement and word-of-mouth promotion.
Look for online communities related to your niche, participate in discussions, provide helpful responses, and promote your products when they are relevant.
Share satisfied customer reviews and testimonials on blogs, landing pages, websites, and social media accounts.
Content Writer, Blog Editor at Qikink
