Social Media is now dominating the modern world, with numerous platforms offering a wealth of information and news on sports, politics, and virtually everything else. Through this platform, people share their knowledge and creativity, inspiring others to follow suit.
Over time, ordinary people have transformed into influencers who have their own community and type of content, through which they gain their popularity on social media. Later, these influencers started selling their favourite products through their medium and began establishing their own branding or identity.
Now influencers are ruling the trends and hashtags in India, turning people into a loyal fan base, who then become their customers. Everyone started with the tag of influencer and has now become a full-fledged entrepreneur.
The products can vary, like apparel, cosmetics, or lifestyle merchandise, but influencers who have found brands in India are beneficial for their life phase transformations. In this blog, let’s look at some of the most inspiring influencers who built their own brands from the ground up.
Key Takeaways:
- Indian influencers are now evolving into brand founders, merging creativity with entrepreneurship.
- Most influencer clothing brands begin as community-driven merch collections before expanding into lifestyle products.
- Fashion, fitness, and sustainable living are trending themes among influencer-founded brands in India.
- Understanding your audience and starting small, as many of these creators have done, can turn influence into a viable business.
The Rise of Influencer-Led Brands in India
Over the past few years, India’s influencer marketing landscape has evolved from simple brand deals to full-fledged business ownership. Influencers today are not just collaborating with brands; they are the brands.
By leveraging tools like print on demand (POD) and D2C platforms, creators have successfully transformed their content-driven communities into loyal customer bases. These platforms empower them to translate personal style into products that resonate with their audience, whether it’s trending T-shirts, cosy hoodies, or creative lifestyle merch.
This growing wave of influencer-led brands demonstrates how authenticity and creativity can foster sustainable businesses built on trust and connection.
13 Indian Influencers Who Have Their Own Brands
Many Indian influencers have successfully transformed their online presence into real-life businesses. Their brands reflect their personal style, creativity, and deep connection with their audiences.
Below are the influential creators who have launched unique fashion and lifestyle labels that inspire and lead the way in the influencer-founded brand space.
1. Bhuvan Bam - Youthiapa
Bhuvan Bam, one of India’s most popular YouTubers and comedians, turned his immense digital following into a successful merchandise brand called Youthiapa. His store offers a diverse range of products, from T-shirts and hoodies to phone cases and badges, featuring designs inspired by his iconic characters and catchphrases from his channel BB Ki Vines.
This brand stands out for its relatable and humorous style, perfectly capturing the essence of Bhuvan’s content and audience. The overwhelming response at launch, including the website crashing due to high demand, showcases how influencer-led brands can create deep emotional connections with fans and turn them into loyal customers.
Youthiapa’s community-driven creativity shows how an influencer can turn storytelling into a business, blending entertainment, identity, and style seamlessly.
2. Prajakta Koli - Merch Garage
Prajakta Koli, better known as MostlySane, is one of India’s most relatable digital creators, and her brand Merch Garage perfectly mirrors that personality. She has built a strong emotional bond with her audience through humour and honesty, and that same warmth is reflected in her official store.
In 2024, she launched a new “Fictional Men” collection inspired by her love for romance novels. The series features oversized 100% cotton T-shirts with artistic prints celebrating literary characters that symbolise love and imagination. Each design carries a touch of comfort and nostalgia, appealing to fans who adore her creative, genuine personality.
Along with T-shirts, her collection also includes diaries and keepsakes that encourage creativity and self-expression. Through Merch Garage, Prajakta has built more than just a merchandise label; it stands as proof that an influencer’s biggest strength isn’t just reach, but the ability to create a brand connecting hearts.
3. Mumbiker Nikhil - Label MN
Known for his travel vlogs and biker lifestyle, Mumbiker Nikhil (Nikhil Sharma) turned his passion for adventure into a streetwear brand, “Label MN”. The brand featured premium streetwear, including graphic T-shirts, hoodies, and accessories designed for everyday explorers who resonate with Nikhil’s on-road energy.
Each design captures the same energy and authenticity that fans love in his videos, making it more than just apparel, but a lifestyle statement. His early collections, with design mottos like “Keep Riding,” were a hit among his community.
Through Label MN, Nikhil demonstrated how an influencer can transform a personal interest into a powerful fashion identity brand, inspiring thousands of young creators to pursue both content and commerce.
4. Sejal Kumar - Sejal Merchandise
Sejal Kumar, one of India’s most loved fashion and lifestyle creators, launched Sejal Merchandise as a natural extension of her creative journey. The brand brings her bright, youthful personality into everyday essentials, such as think statement tees, cosy hoodies, tote bags, mugs, and stylish phone covers.
Her collection includes T-shirts, hoodies, tote bags, and phone covers, all inspired by her carefree personality and love for travel and fashion. With messages like “Be Your Own Kind of Gorgeous”, Sejal Merchandise has made Sejal Kumar one of India’s most true-to-style lifestyle influencers.
Sejal Kumar is defined by fashion, music and self-expression, which has reflected well in her merchandise line to give her audience an easy way to connect with her creative journey. Her followers aren’t just buying the merch; they’re expressing a part of their personality, just like Sejal herself.
5. Juhi Godambe - Arabella
One of India’s top fashion influencers, Juhi Godambe, turned her deep love for couture and styling into a luxury fashion label, “Arabella”. Since 2015, Arabella has stood out for its blend of modern silhouettes, rich Indian textiles, and thoughtful sustainability.
Juhi’s background in fashion buying and merchandising from the London College of Fashion helped her shape Arabella into a brand that reflects individuality. From statement dresses to every design, Juhi’s personal touch and creative flair are clearly evident.
Every Arabella garment is crafted mindfully by in-house artisans, focusing on style without compromise and celebrating Indian craftsmanship. The brand is known for its chic midi dresses, coordinated sets, and inclusive sizing, loved by travellers and fashion enthusiasts who appreciate comfort paired with luxury.
Today, Arabella stands as one of India’s most successful influencer-founded fashion brands, proving how style, vision, and consistent personal branding can create a lasting name in the D2C fashion space.
6. Gaurav Taneja - Mera Merch
Gaurav Taneja, widely known as Flying Beast, transformed his journey as a pilot and fitness enthusiast into the popular brand Mera Merch. His collection goes beyond creator logos by offering T-shirts, hoodies, and accessories that echo his energetic lifestyle, discipline, and motivational spirit.
The brand features T-shirts and accessories designed around Gaurav’s energetic personality. Fans become part of the Flying Beast community by wearing apparel that reflects Gaurav’s own focus on pushing limits in aviation, fitness, or family goals.
Mera Merch stands out for turning a creator’s personality into every design, giving fans a chance to feel closer to the values and positive vibes. Gaurav’s success with his merchandise brand highlights how people’s trust can turn personal branding into a profitable business.
7. BeYouNick - KRA
Nick (BeYouNick), one of India’s most creative digital entertainers, brought his street-inspired energy to life through his fashion label, “KRA”. The brand expresses Nick’s love for hip-hop, gaming, and street art, and also offers clothing that celebrates the freedom of expression.
KRA’s apparel features bold graphics, comfortable fits, and a celebration of urban creativity. Nick’s commitment to building a community around alternative fashion makes the brand a home for fans who want to wear their individuality on their sleeves.
His approach and dedication to cultural creativity make his merch brand one of the most exciting influencer-led streetwear brands in India today, proving that personal passion can evolve into a movement.
YouTuber Merch Stores That Will Inspire You To Start A Brand
8. Deeksha Khurana - DeeClothing
DeeClothing is a contemporary apparel brand co-founded by Indian digital creator Deeksha Khurana, along with her sister Kritika Khurana. Launched in 2020, the brand focuses on merging style and comfort, specialising in oversized hoodies, joggers, and relaxed streetwear designs with unisex appeal.
Deeksha’s vision for DeeClothing is to offer trendy, easy-to-wear fashion that resonates with a youthful audience seeking both uniqueness and everyday comfort. The brand emphasises inclusivity and affordability while reflecting the charismatic and creative personality of its founders.
DeeClothing exemplifies how a creator can transform a personal style into an established brand that has crafted its niche by staying true to the lifestyle and values of its community and demonstrating that relatability, which remains crucial to influencer-led business success.
9. Alicia Souza - The Alicia Store
Alicia Souza, known as the ‘happiness illustrator,’ is a designer and storyteller who has turned her artistic creations into a lifestyle brand named “The Alicia Store”. Her store, founded in 2012, is evolving from a one-woman venture into a beloved lifestyle brand.
Based in Bangalore, Alicia’s work features illustrations inspired by everyday life, relationships, and her pets, sharing joy and relatability through products ranging from stationery and home decor to apparel and accessories.
Her quirky, colourful designs are reflected in the brand’s stationery, clothing, mugs, phone cases, and home accessories, which showcase Alicia’s whimsical and fun style. Over the years, the brand has also grown into a community of artists and fans, helping bring original artwork to life through print on demand products.
The brand is widely appreciated for its vibrant and playful style, all proudly made in India with a focus on quality and handcrafted care. Alicia personally creates each design, maintaining creative control that upholds the brand’s unique voice.
The Alicia Store has grown organically, supported by a dedicated team and loyal customers who value the products brought by Alicia Souza.
10. Masaba Gupta - House of Masaba
The ‘Queen of Prints’ of India is Masaba Gupta, who is a celebrated Indian fashion designer known for her bold and vibrant designs. Her brand, House of Masaba, offers a diverse range of clothing, including sarees, lehengas, kurtas, and menswear, characterised by unconventional prints and contemporary silhouettes.
Masaba’s brand has grown into a renowned lifestyle label offering bridal wear, festive attire, resort collections, accessories, and beauty products. With a digital-first approach and creative leadership, the brand resonates strongly with young, fashion-forward women across India and globally.
The brand has partnered with major brands like HBO’s ‘Game of Thrones’, Maybelline, Samsung, and Levi’s. In the year 2022, ’Aditya Birla Fashion and Retail’ (ABFRL) acquired a 51% majority stake in the House of Masaba.
It stands out for its fusion of traditional Indian attire with modern aesthetics, incorporating elements like Tamil script and playful motifs into its designs. The brand’s commitment to sustainability is evident through initiatives like the “I Will Wear Out Plastic” campaign, which promotes eco-friendly fashion choices.
Masaba Gupta’s blend of fearless fashion and cultural storytelling has made her brand an icon of modern Indian design and empowerment.
11. Kusha Kapila - UnderNeat
Kusha Kapila, one of India’s most loved digital creators, has always stood out for her confidence and honesty. After winning hearts with her fashion videos and bold personality, she decided to take her influence to the next step by launching her own shapewear brand, “UnderNeat“.
The idea behind the brand is simple: to craft shapewear that feels real and comfortable. Kusha wanted to create products that help women feel good in their own skin instead of trying to fit into impossible beauty standards.
Her brand launch instantly caught attention online, especially with the campaign “What Are You Wearing Under?”, which reflected her trademark humour and clever storytelling. It showed how Kusha can balance fun and purpose while building something meaningful.
Through her brand, Kusha demonstrates how influencers can transform genuine ideas into successful businesses. Her journey proves that when you build a brand with honesty and purpose, people naturally connect with it.
12. Aashna Shroff - Snob Home
Aashna Shroff is a multifaceted Indian fashion and lifestyle influencer known for her distinct personal brand that spans several ventures. She has seamlessly extended her brand into the realm of home decor with Snob Home.
Aashna’s home decor line offers a curated selection of products that reflect her personal aesthetic and design sensibilities. The Snob Home features a range of items that complement her fashion identity by offering fans a glimpse into her personal and tasteful home environment.
Beyond these, Aashna manages The Snob Journal, her beauty, fashion, and travel blog, where she shares in-depth content and style inspirations. Together, these platforms create a cohesive lifestyle brand ecosystem that appeals to followers seeking fashion, beauty, and lifestyle guidance from one of India’s most popular digital creators.
13. Nupur Sanon - Label Nobo
Nupur Sanon, an Indian actress and lifestyle influencer, has turned her passion for fashion into a contemporary brand, “Label Nobo”. The label offers women’s apparel and accessories designed to combine style, comfort, and individuality.
The brand’s name stands for “NO BO-undaries,” reflecting a philosophy of freedom in fashion that combines Indian, bohemian, and offbeat western styles. It offers versatile clothing collections tailored for women who seek bold, elegant, and unique designs that mix tradition and modernity.
Each product reflects Nupur’s personal aesthetic, making the brand authentic, relatable, and aspirational. It has gained popularity for its statement collections, festive wear, and casual chic pieces.
Label Nobo by Nupur Sanon is a perfect example of how Indian influencers can turn personal style into successful businesses, offering fans and customers products that reflect their lifestyle while staying true to the creator’s brand vision.
These 13 Indian influencers showcase how passion, authenticity, and business skills create successful personal brands. By leveraging their unique voices and building strong community connections, they have launched thriving labels across fashion, beauty, and lifestyle.
Their journeys demonstrate that influencer success goes beyond content. As India’s digital economy grows, these creators set inspiring examples for anyone looking to build their own brand rooted in authenticity and creativity.
What Makes Influencer Brands So Successful?
Influencer brands in India succeed by combining personal storytelling with strategic business models that resonate deeply with their fans. Audience doesn’t just see a product; they become a part of the influencer’s journey, style, and values. This emotional attachment transforms casual viewers into loyal customers.
Products often have stories or designs inspired by the creator’s life, making them instantly engaging and memorable. Unlike traditional marketing, these brands grow organically by developing trust, while also offering products that reflect the influencer’s identity and values.
Their success hinges on several critical factors:
- Followers admire influencers who share genuine values, leading to emotional connections. For example, Bhuvan Bam’s Youthiapa succeeds because it mirrors his humour and other content, rather than just selling merch.
- Influencers cultivate niche communities passionate about their unique style or values, allowing precise targeting and stronger engagement, as seen with Prajakta Koli’s Merch Garage.
- Limited editions, early drops, and audience feedback create exclusivity and strengthen loyalty.
- The growth of print on demand and other e-commerce platforms enables creators to manage inventory, test designs, and scale their operations without spending heavy upfront costs.
- Successful creators expand beyond apparel to lifestyle, home decor, stationery, and collaborations, increasing brand reach and revenue streams.
- Strategic collaborations elevate brand prestige and add creative diversity, like Masaba Gupta’s global brand partnerships, which uplifted her business.
- By blending local trends with global aesthetics, influencer brands resonate with both Indian and international audiences.
Understanding these success factors provides valuable insights for aspiring creators and entrepreneurs. The influencers’ success highlights how creativity and community engagement can transform social media popularity into a profitable and sustainable business.
Start Your Brand with Qikink
You can also mark your name in the list of top influencers and share your own successful stories, similar to those of the people listed above. So, are you ready to launch your own brand?
Launch your brand today with Qikink, the perfect platform, especially for beginners. Either you’re an aspiring creator or a growing influencer, Qikink helps you launch your own brand effortlessly.
With Qikink, you can,
- Start your brand without thinking about inventory or shipping operations. Qikink takes care of the inventory management and provides international shipping services.
- Focus on your content and marketing, while Qikink prints, packs and delivers your customers with its best.
- Integrate your Shopify or WooCommerce store with Qikink to easily place orders.
- Sign up for free, with no setup and start-up costs, upload your designs and start your own brand today.
Final Thoughts
The rise of influencer-led brands in India marks a significant shift in how people perceive fashion, lifestyle, and entrepreneurship. Starting as small merchandise drops with experimental collections, have now evolved into full-fledged brands with strong identities and loyal audience communities.
These creators have proven that building a business today doesn’t always require massive capital; it requires connection, creativity, and consistency. No matter how small you begin, your work will speak louder when you have established yourself.
Looking ahead, future trends such as sustainability, personalised shopping experiences, and integration of emerging technologies like augmented reality and the metaverse will further shape influencer brands, making them more immersive, ethical, and connected than ever before.
With seamless solutions, easy storefront creation, and reliable print on demand fulfilment, Qikink empowers creators to build authentic brands without the hassle of inventory or upfront investment.
Start your journey today by signing up with Qikink and utilise the innovative modern technologies to shape the future of your business and establish your own brand.
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Frequently Asked Questions
Can you introduce some of the Indian influencers who have successfully transitioned into running their own brands?
Bhuvan Bam with Youthiyapa, Prajakta Koli with Merch Garage, Sejal Kumar with Sajel Merch Garage, and Mumbiker Nikhil with Mumbiker Nikhil Merchandise are some of the Indian influencers who have successfully transitioned into running their brands.
What factors contribute to the success of Indian influencers in building and managing their own brands?
The success of Indian influencers in building and managing their brands can be attributed to their strong personal brand, loyal audience, creativity, and ability to connect with their followers. These influencers have leveraged their online presence to build trust and credibility with their audience, which has helped them expand their businesses.
How do these influencers leverage their personal brand and online presence to promote their products or businesses?
To promote their products or businesses, these influencers use their brand and online presence in various ways, including creating engaging content, collaborating with other influencers or brands, and leveraging social media to reach a wider audience. They also use their products or services to promote their personal brand further and connect with their audience.
What types of products or services have these Indian influencers chosen to launch under their own brand names?
These Indian influencers have launched a diverse range of products and services under their own brand names, including clothing, accessories, home goods, and even candy. They have used their creativity and personal interests to develop unique and engaging products that appeal to their audience.
Could you share some insights into the marketing and promotional strategies employed by these influencers-turned-entrepreneurs?
Social media is often the primary marketing and promotional strategy used by these influencers-turned-entrepreneurs. They create engaging content, run social media campaigns, and collaborate with other influencers or brands to reach a wider audience. They also use their personal brand and credibility to build trust with their audience and drive sales.
