As personalization continues to shape consumer expectations, print on demand is transforming industries far beyond apparel and accessories. One of the most exciting frontiers? Furniture. Print on demand furniture allows entrepreneurs, interior designers, and artists to create custom-made pieces without holding inventory – offering a flexible, low-risk way to tap into the booming home decor market. Whether you’re looking to sell your own unique designs or find reliable suppliers to bring your vision to life, this guide will walk you through how POD furniture works, its business potential, and how to get started in this growing niche.
What is Custom Furniture?
Custom Print on Demand furniture refers to furniture pieces that are manufactured only after an order is placed, based on custom designs, sizes, colors, or finishes specified by the buyer or seller. Instead of producing furniture in bulk and storing it in warehouses, POD furniture businesses create items on a made-to-order basis often using digital fabrication technologies like CNC machines, 3D printing, laser cutting, or automated upholstery.
This model suits independent designers, interior brands, or eCommerce entrepreneurs who want to offer unique or niche furniture collections without traditional manufacturing constraints.
Key Features of Custom Furniture
Here’s a detailed explanation of the key features of custom Print on Demand furniture, outlining why this business model is becoming increasingly popular among designers, startups, and online furniture sellers:
1. Made-to-Order Production
In the POD furniture model, pieces are only manufactured after a customer places an order.
This eliminates the need to maintain inventory, minimizing storage costs and reducing risks associated with unsold stock. It also helps businesses avoid overproduction, which is especially important for bulky items like furniture. This lean approach leads to a more sustainable and cost-efficient operation.
2. High Level of Customization
One of the biggest advantages of POD furniture is the ability to offer personalized products.
Customers can customize multiple aspects such as:
- Dimensions (height, width, depth)
- Colors and Finishes
- Materials (wood type, metal, upholstery, etc.)
- Design elements, like carved patterns or printed graphic.
This creates a unique product experience and increases perceived value, making the offering more premium and customer-centric.
3. Low Overhead Costs
Since you don’t need to buy inventory upfront, rent warehouses, or invest in full-scale manufacturing units, the overhead is significantly lower.
Your major costs revolve around marketing, supplier coordination, and platform fees. This allows even individual entrepreneurs or small teams to launch a furniture brand with minimal investment.
4. Flexible Product Range
With POD, you can test and add new furniture designs without committing to large production runs.
This means:
- Fast response to design trends or customer feedback
- Ability to run limited edition collections
- Easy A/B testing of different product styles
It enables rapid prototyping and iteration without traditional manufacturing constraints.
5. Digital Manufacturing Integration
POD furniture leverages modern manufacturing technologies to streamline production:
- CNC routing for precise wood or metal cutting
- 3D printing for custom parts or prototypes
- Laser engraving for personalized details
- Automated textile printing for custom upholstery
These tools allow for cost-effective, high-precision, and on-demand fabrication of complex designs with fewer labor dependencies.
6. Global Fulfillment Options
Many POD suppliers operate on a decentralized model, where furniture is made closer to the buyer’s location.
This means:
- Faster shipping times
- Lower delivery costs
- Reduced carbon footprint
For example, an order placed in Mumbai can be fulfilled by a local partner instead of shipping from another state or country.
7. Scalable Business Model
This flexibility makes POD ideal for solo designers, niche furniture brands, and growing eCommerce businesses.
8. E-Commerce Friendly
You can use plug-ins to manage custom orders, shipping, taxes, and design options directly within your online store. This streamlines your business operations and enhances customer experience through automation and personalization.
How to Sell Custom Furniture Online
1. Choose Your Niche
Start by narrowing your focus. Since furniture is a broad category, choosing a niche helps you:
- Attract a specific customer base
- Reduce competition
Streamline marketing efforts
Examples of niches:
- Personalized kids chairs and desks
- Custom pet beds and furniture
- Modern minimalist coffee tables
- Sustainable or recycled-material furniture
- Gaming desks with custom LED panels
2. Design Your Products
You have two main options here:
- Create your own designs using tools like:
- SketchUp or Fusion 360 (for technical furniture design)
- Blender (for artistic or 3D printable pieces)
- Hire freelance product designers from platforms like:
- Upwork, Fiverr, or Behance
Ensure your designs:
- Can be manufactured on-demand (e.g., via CNC, laser cutting, or 3D printing)
- Include customization options (materials, colors, engraving, dimensions)
3. Partner with a POD Furniture Manufacturer
Your supplier should:
- Accept one-off, custom orders
- Offer fast production and delivery
- Handle shipping and fulfillment (dropshipping model)
- Support material and size customization
Where to find POD furniture suppliers:
- Shapeways – for custom 3D-printed furniture parts
- Gooten – limited to decor or small furniture items
- Make Works or Treatstock – find local CNC/laser shops
- Independent carpenters or workshops open to custom orders
4. Build Your Online Store
Use a user-friendly eCommerce platform:
- Shopify – best for easy POD integration and professional design
- WooCommerce – flexible if you’re using WordPress
- Etsy – ideal for handmade and customized furniture
Store Essentials:
- High-quality product mockups or 3D renders
- Clear customization options (dropdowns, color pickers, engravings)
- Transparent pricing and shipping policies
- Reviews/testimonials and FAQs
5. Offer Customization Tools
Let customers personalize the product easily before they order.
Use tools like:
- Zakeke (Shopify & WooCommerce compatible): live 3D preview of colors, engravings, dimensions
- Customily: great for adding text or patterns to fabric or wood surfaces
Customization Options Can Include:
- Dimensions (e.g., “Select desk length”)
- Upholstery/fabric color
- Engraved names or logos
- Wood or material finish
6. Set Your Prices Strategically
Account for:
- Base production cost from your supplier
- Design fees or platform subscriptions
- Customization complexity
- Shipping costs
- Your profit margin (usually 30%–50%)
Use tiered pricing:
- Base model: Rs.17,000
- Custom engraving: +Rs.2500
- Fabric upgrade: + Rs.4500
= Final price: Rs.24,000
7. Market Your Furniture
Use visuals to sell! Furniture is highly visual, so show your product in real environments.
Channels to use:
- Instagram & Pinterest – showcase lifestyle shots, reels, and user-generated content
- TikTok – behind-the-scenes design and manufacturing content performs well
- Blog content & SEO – create posts like “Best Custom Desks for Small Spaces” to rank in search results
- Email marketing – share new collections, custom success stories, and offers
- Google Ads & Meta Ads – retarget website visitors and cart abandoners
8. Handle Orders & Fulfillment
Once a customer places an order:
- Your eCommerce platform forwards the order to the Print on demand supplier automatically or manually
- The supplier manufactures the piece based on custom specs
- They package and ship it directly to the customer
- You monitor tracking, provide support, and collect reviews
Optional: Add Value with These Extras
- Augmented Reality (AR) previews – let customers “see” the furniture in their room
- Eco-friendly options – offer sustainable materials or carbon-neutral shipping
- White-label packaging – brand your product packaging even if fulfilled by a third party
Top Print on Demand Furniture Suppliers:
Below is a detailed explanation of each of the mentioned suppliers/platforms. These descriptions will help you understand their offerings and how they can support your business for selling furniture on Amazon, Flipkart, or your own store.
1. Contrado (UK)
Contrado is a UK-based print-on-demand platform that allows creators, artists, and businesses to design and sell custom furniture and home décor items. With in-house manufacturing and global shipping, Contrado offers a complete POD solution from design to delivery without any minimum order requirements. It’s an ideal platform for sellers looking to offer premium, made-to-order products.
Website: contrado
Specialization:
Print-on-demand customizable homeware and furniture
Key Features:
- Custom Product Creation: Offers 470+ customizable products, including chairs, ottomans, cushions, beanbags, and soft furnishings
- No Minimum Orders: Perfect for testing designs or small-batch selling without inventory risk
- Fast Production: Products are handmade in-house with same-day or next-day dispatch options
- Platform Integrations: Seamlessly integrates with Shopify and Etsy for automated selling and fulfillment
Strengths:
- Premium quality materials and eco-conscious production processe
- Worldwide shipping with tracked delivery options
Artist and creator-friendly platform with white-label options
Ideal For:
Designers, eCommerce entrepreneurs, and POD sellers seeking high-quality custom furniture and home décor with international shipping and no inventory requirements.
2. Artisan Furniture (India/UK)
Artisan Furniture is a UK-based brand with manufacturing operations in India, specializing in ethically sourced, handcrafted solid wood furniture. Their catalog includes contemporary, vintage, and rustic styles crafted by skilled Indian artisans. The platform supports both B2B wholesale and dropshipping models, making it ideal for eCommerce sellers seeking unique, sustainable offerings.
Website: artisanfurniture
Specialization:
Handcrafted, sustainable wooden furniture
Key Features:
- Handcrafted Products: Made by skilled artisans using sustainable materials like mango wood and reclaimed timber
- Global Reach: Warehousing and fulfillment available in the UK and US, enabling faster international shipping
- Dropshipping & Wholesale: Offers white-label dropshipping with custom branding and direct-to-customer delivery
- Custom Orders: Allows for bespoke furniture design requests in bulk
Strengths:
- Eco-friendly production practices with a focus on fair trade
- A wide selection including dining sets, cabinets, bedside tables, and more
- Full-service logistics support including inventory management, branding, and packaging
Ideal For:
eCommerce sellers and interior brands looking for handcrafted, ethically made furniture with global fulfillment capabilities.
3. WoodenStreet
WoodenStreet is one of India’s leading online furniture retailers, offering a comprehensive catalog with extensive customization options directly from the product page. Their platform is highly suited for print-on-demand furniture, allowing users to personalize designs based on fabric, wood finish, size, and more. The company also supports hybrid selling with physical showrooms across major Indian cities.
Website: woodenstreet
Specialization:
Customizable furniture for online and hybrid retail
Key Features:
- Product Customization: Offers real-time configuration for materials, dimensions, wood finishes, and upholstery across categories
- Pan-India Showroom Network: Over 100 experience stores across major cities support hybrid retail models
- Comprehensive Catalog: Includes everything from beds and dining tables to modular wardrobes and office furniture
- Tech-Enabled Shopping: Features like 3D visualization, AR previews, and financing (EMI) enhance buyer convenience
Strengths:
- Robust supply chain and in-house manufacturing ensure quality control and timely delivery
- Full support for bulk orders and B2B collaborations
- Strong logistics and after-sales support infrastructure across India
Ideal For:
Retailers, eCommerce resellers, and design professionals seeking ready customization, hybrid retail opportunities, and end-to-end manufacturing capabilities in the Indian market.
Types of furniture that can be sold using Print on Demand
Detailed explanation of the types of furniture that can be sold using Print-on-Demand :
1. Custom Tables
Print on demand allows for the creation of various types of tables, where customers can choose from different materials, designs, and finishes. Common types include:
- Dining Tables: Customizable in terms of size, material (wood, metal, glass), shape (round, square, rectangular), and finish (matte, gloss, wood stain).
- Coffee Tables: Often used in living rooms, coffee tables can be designed with unique features like storage compartments, mixed materials (wood + metal), or artistic shapes.
- Side Tables/End Tables: Small, customizable tables that can be used next to chairs or sofas, with options for different heights, designs, and finishes.
- Study Tables: Ideal for home offices, these tables can feature adjustable sizes, drawers, and even specialized materials for modern workspaces.
2. Personalised Chairs and Stools
Chairs and stools are some of the most customizable POD furniture items. You can offer:
- Dining Chairs: Customizable in size, material (wood, leather, fabric), and design (modern, vintage, rustic).
- Accent Chairs: These are often bought for living rooms and bedrooms to add style and comfort. Options may include armchairs, lounge chairs, or bean bags with custom fabric.
- Bar Stools: Perfect for kitchens and bars, they can come with different seat heights, materials (wood, metal, upholstered), and adjustable features.
- Stools: Versatile and used for a variety of purposes, from footrests to additional seating, stools can be designed in various shapes, finishes, and materials.
3. Customised Beds
On-demand printing services also offer custom-made beds. Customers can personalize:
- Frame Size: Single, double, queen, or king size.
- Materials: Options like wood, metal, or upholstered frames.
- Storage Features: Beds with built-in drawers or lift-up storage compartments.
- Design Elements: Custom headboards, colors, and finishes to suit different bedroom themes.
4.Custom Shelving Units
Shelves are essential furniture pieces in many homes and offices. POD allows customization in:
- Bookshelves: Available in various styles like wall-mounted, standing, or modular units.
- Wall Shelves: Can be designed to fit specific spaces, such as over desks or along staircases, with personalized sizes and finishes.
- Storage Racks: These can be customized to organize items like shoes, kitchen goods, or bathroom essentials, offering both practical and aesthetic solutions.
5. Peronalised Sofas and Loungers
POD is ideal for creating customizable seating arrangements such as:
- Modular Sofas: These can be customized in terms of configuration, size, fabric, and comfort. A modular sofa allows users to adjust seating arrangements for their space.
- Recliners and Loungers: Custom upholstery options like leather or fabric, adjustable armrests, and reclining features can be offered.
- Sectional Sofas: Perfect for larger rooms, these sofas are customizable in shape, color, and material, allowing buyers to fit the sofa into their desired space.
6. Tailored Cabinets and Dressers
Furniture items like cabinets and dressers can be tailored to specific needs and spaces:
- TV Units/Entertainment Centers: Customizable in terms of size to fit the buyer’s television size, with various compartments and storage features for media equipment.
- Wardrobes: Custom wardrobes offer a tailored size, internal organization (shelves, drawers, hanging space), and material choices like wood or metal.
- Sideboards & Buffets: These storage units can be customized to fit dining rooms, offering options for different drawer configurations, sizes, and finishes.
7. Made-to-order Office Furniture
Print on demand furniture works especially well for office furniture, providing ergonomic, stylish, and functional designs:
- Desks: Custom sizes, materials (wood, metal), and features (drawers, cable management) can be offered for home offices and corporate setups.
- Ergonomic Chairs: Adjustable height, armrests, lumbar support, and fabric choices can be tailored to fit the customer’s comfort needs.
- Filing Cabinets: Custom-made cabinets with a variety of drawer configurations, finishes, and sizes to fit different office storage needs.
Websites to sell furniture online in India
If you’re looking to sell furniture online in India, several platforms make it easy to reach a wide audience. From major marketplaces like Amazon and Flipkart to furniture-focused sites like Pepperfry, these websites offer seller support, logistics, and customization tools. Here are some of the examples :
|
Platform
|
Audience Type
|
Best For
|
Support for Customization
|
|---|---|---|---|
|
Amazon India
|
Mass consumer
|
Standard furniture, nationwide
|
Limited
|
|
Flipkart
|
Budget to mid-range
|
Ready-to-ship items
|
Moderate
|
|
Pepperfry
|
Niche furniture
|
Custom/POD, premium buyers
|
Strong
|
|
Urban Ladder
|
Premium buyers
|
Design-focused pieces
|
Selective
|
|
Etsy India
|
Handmade/Artisan
|
Creative or upcycled furniture
|
Strong (global too)
|
|
IndiaMART
|
B2B buyers
|
Bulk manufacturing orders
|
Strong
|
|
Shopify
|
D2C owners
|
Full brand control
|
Full control
|
1. Amazon India
Amazon India is one of the largest and most trusted eCommerce platforms in the country. It offers immense reach, fulfillment support, and a smooth selling experience for furniture brands. With features like FBA and in-built advertising tools, it’s ideal for sellers looking to scale nationwide. Great for ready-to-ship and standard-size furniture.
Why Sell on Amazon:
- Fulfillment by Amazon : Amazon stores your furniture, packs, and ships it to customers. This reduces the burden on sellers and ensures quick delivery.
- Ad Tools: Sponsored ads and deals increase visibility.
- Analytics Dashboard: Offers real-time data on sales, orders, customer behavior, and stock levels.
Key Features:
Large-scale or catalog-based furniture sellers looking to scale across India.
Best For:
Large-scale or catalog-based furniture sellers looking to scale across India.
Website: Amazon
2. Flipkart
Flipkart is a leading online marketplace in India with a growing customer base in both metro and non-metro cities. It provides logistics support, product listing tools, and seller training for new businesses. It’s particularly useful for budget-friendly and modular furniture categories. Flipkart Advantage helps simplify warehousing and delivery.
Why Sell on Flipkart:
Flipkart is a major Indian eCommerce platform, particularly strong in Tier 2 and Tier 3 cities. It’s great for reaching price-sensitive and regional markets.
Key Features:
- Flipkart Advantage: Like FBA, they handle storage, packaging, and last-mile delivery.
- Cataloging Support: Assistance with images, product descriptions, and specifications especially useful for first-time furniture sellers.
Best For:
Sellers offering budget-friendly or modular furniture (e.g., DIY beds, compact tables).
Website: Flipkart
3. Pepperfry
Pepperfry is India’s most recognized furniture-specific marketplace, catering to quality-conscious customers. It allows third-party sellers to showcase custom and designer furniture with nationwide logistics and offline studio support. Known for its curated look and premium buyers, it’s ideal for POD and bespoke furniture brands.
Why Sell on Pepperfry:
Pepperfry is India’s leading furniture-specific marketplace. It attracts design-conscious and quality-driven customers.
Key Features:
- Pan-India Delivery & Assembly: You list the furniture, and Pepperfry handles fulfillment and setup at the customer’s home.
- Offline Studios: Showcase your products in their studios in major cities.
- Revenue Share Model: No upfront listing fee; they take a cut when your item sells.
Best For:
Premium wooden or custom POD furniture brands.
Website: Pepperfry
4. Urban Ladder
Urban Ladder is a premium furniture and home décor platform, known for elegant and design-forward collections. Though selective with partnerships, it offers high visibility to sellers with unique and upscale product lines. Best suited for brands targeting urban, style-conscious consumers. Their platform emphasizes design quality and brand storytelling.
Why Sell on Urban Ladder:
Urban Ladder is a curated platform known for modern and upscale furniture designs. It’s perfect for high-quality and designer pieces.
Key Features:
- Strict Onboarding: Sellers are selectively onboarded based on quality and design standards.
- Professional Styling Support: Helps in creating polished listings that align with their brand.
- Content & Photography: High-quality images and curated product descriptions.
Best For:
Design-focused D2C brands or furniture studios with unique products.
Website: Urban Ladder
5. Etsy India
Etsy is a global marketplace that enables Indian sellers to reach buyers both locally and internationally. It’s focused on handmade, vintage, or artistic items, making it ideal for furniture that’s unique, upcycled, or designer-crafted. With easy tools to manage orders and showcase stories, Etsy suits artisans and niche furniture creators.
Why Sell on Etsy India:
Etsy is ideal for creative, vintage, or handcrafted furniture items. It connects you with both Indian and global buyers who appreciate artistry and uniqueness.
Key Features:
- International Exposure: List once and get discovered globally.
- Seller Dashboard: Manage taxes, shipping, and customer messages.
- Community of Creators: Helpful for artisan-led or small-batch brands.
Best For:
Furniture artisans, recycled/upcycled furniture makers, and niche brands.
Website: Etsy
6. IndiaMART
IndiaMART is a B2B marketplace connecting manufacturers and wholesalers with commercial buyers. It’s best for selling furniture in bulk such as hotel, café, or office furnishings. Sellers can post listings, respond to inquiries, and close deals with businesses across India. Ideal for custom furniture factories or OEMs.
Why Sell on IndiaMart:
IndiaMART is a business-to-business (B2B) platform great for wholesale furniture sellers, manufacturers, or OEMs.
Key Features:
- Lead Generation: Buyers post requirements; sellers pitch quotes and close deals.
- Bulk Orders: Ideal for hotels, restaurants, offices, and real estate developers.
- Minimal Setup: List products with simple pricing and catalog.
Best For:
Manufacturers and businesses that sell furniture in bulk.
Website: IndiaMart
7. Shopify
Shopify lets you build your own branded online store with full control over design, customization, and pricing. It’s a great option for direct-to-consumer (D2C) furniture businesses aiming to grow their own audience. You can integrate custom product tools, AR previews, and shipping plugins to enhance buyer experience. Ideal for long-term brand building.
Why Sell on Shopify:
Shopify lets you build a professional-looking online furniture store with full ownership and customization. You don’t compete with other brands directly like in a marketplace.
Key Features:
- Custom Themes: Choose from furniture-specific templates.
- Plugins: Integrate AR tools, WhatsApp chat, customization forms, and shipping.
- Marketing Tools: SEO, email marketing, discount codes, and Google/Facebook ads.
Best For:
Entrepreneurs building their own furniture brand with direct customer relationships.
Website: Shopify
Conclusion
Print on demand furniture is revolutionizing how custom pieces are designed, manufactured, and sold. By eliminating the need for inventory and enabling high levels of personalization, this model offers a low-risk, scalable way to enter or expand in the furniture eCommerce space. Whether you’re an independent designer, a startup, or a growing brand, Print on demand empowers you to meet evolving consumer demands for uniqueness and sustainability. With a growing list of reliable suppliers in India and seamless integration with major online marketplaces, now is the ideal time to turn your creative furniture ideas into a profitable online business.
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Frequently Asked Questions
Is it profitable to sell furniture?
Yes, selling furniture can be highly profitable due to strong demand, high margins, and opportunities in both mass and niche markets.
What is the best way to sell furniture online?
The best way is through a mix of platforms like Amazon, Pepperfry, and your own Shopify store combined with good product photos, customization options, and reliable fulfillment.
What is custom made furniture?
Custom-made furniture is designed and built to a buyer’s specifications in terms of size, material, style, or finish, offering a personalized and unique product.
What platforms can I use to sell POD furniture online?
You can sell on Amazon, Flipkart, Pepperfry, Etsy, Shopify, and IndiaMART depending on your target audience and scale.
What types of furniture can be sold using Print on demand?
You can sell chairs, tables, shelves, beds, and even modular or custom-designed pieces using POD methods.
