Is online shopping increasing in India?
India has great potential in the e-commerce industry. With its fast-growing economy, the number of online shoppers is predicted to increase to 427 million in 2027.
By utilizing this, starting an ecommerce business is an excellent opportunity for beginners.
In this blog guide, we help you explore the top 30 online selling platforms in india for your ecommerce business.
The benefits of selling on the online marketplace in india
The platform will take care of all the technical details, from product listings to promotions, and can even help with customer service. Here are the benefits of selling products online.
- Your product will reach more people.
- When selling on the best platform, it builds trust and creditability.
- Marketplaces make easy customer service.
- Shipping and delivery are a big part of running an online store, and marketplaces take care of this.
- You can get higher profit margins once you build your brand strongly.
Top 30 online selling platforms in India
Here are the best platforms to sell products online in india, including top online marketplaces for your business.
1. Amazon.in
Niche: Sell anything from groceries to electronics
Benefit: Reach a Wide range of in-build audiences with simple marketing techniques.
Amazon is the largest online marketplace in india, with more than 295 million visitors per month, according to recent months. It’s the best place to sell clothes, accessories, electronic products, and more. With Amazon’s fulfilment service, you don’t have to handle inventory and shipping. They handle everything, and it is the best platform to sell online.
👉Seller registration link: https://sellercentral.amazon.in/
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2. Flipkart
Niche: Fashion(All categories) and Electronics , home appliances
Benefits: Free product listings, Access to a vast customer base, and Multiple payment methods.
Flipkart is the 2nd largest online marketplace in India, and it has a vast customer base. Flipkart has a registered customer base of more than 400 million, offering over 150 million products across 80+ categories. Also, 14 Lakh+ online sellers trust Flipkart for their online business.
👉Seller registration link: https://seller.flipkart.com/
3. Myntra
Niche: Fashion, Activewear, Kid’s products, Home and Living, Beauty products.
Benefits: Full control over product listing and inventory management, and customer service.
Myntra is an e-commerce marketplace specializing in fashion and lifestyle products. It offers a vast collection of clothing, footwear, and beauty care products. During festive seasons, Myntra reported having 60 million active users registered on their platform.
👉Seller registration link: https://partners.myntrainfo.com/Register
4. ShopClues
Niche: Mobile phone & Accessories, clothing, Home appliances, and sports essentials
Benefits: The seller registration process is simple, and they handle fulfillment services from packing to shipping.
Shopclues is an Indian online marketplace that offers a wide range of mobile products and accessories. It also provides sellers with robust fulfillment processes, a reliable payment facility, and marketing and SEO support.
👉Seller registration link: https://storemanager.shopclues.com/
5. Snapdeal
Niche: Fashion accessories, Electronic products, Toys, Home appliances, beauty products and mobile accessories.
Benefits: Snapdeal is one of the top 10 online marketplaces in India, and it promotes products both offline and online.
They provide a Self-Training Guide to all sellers for the various processes of online selling. If you’re unsure of how to photograph your product collection, Snapdeal connects you with trained photographers based on your budget.
👉Seller registration link: https://sellers.snapdeal.com/
6. Meesho
Niche: Clothing, Fashion accessories, Home and kitchen products, Beauty products, and electronics
Benefits: Zero% commission fees, No penalty charges
Meesho is India’s most extensive online shopping and reselling site. 14 crore+ customers are buying products across india. They have 700+ categories to sell online. To promote the product catalog on Meesho, you have to provide proper GSTIN to run Meesho ADs. They offer product recommendations and price recommendations to grow your business.
👉Seller registration link: https://supplier.meesho.com/panel/v3/new/root/login
7. Nykaa
Niche: Cosmetic and beauty products, as well as clothing and accessories.
Benefits: They have a large customer base targeted at beauty products; Nykaa offers product promotions and influencer collaborations.
Nykaa is an e-commerce platform that sells beauty, wellness, and fashion products through its website app and 100+ physical stores. It Provides end-to-end logistics support, including warehousing, packaging, and shipping.
👉Seller registration link:https://seller.nykaa.com/login
7. AJIO
Niche: Clothes, accessories, footwear, Beauty, and home and kitchen products
Benefits: The Reliance network allows you to reach more than 10 million customers. It’s a user-friendly platform.
Ajio is India’s fastest-growing online retail platform. With regular insights, you can grow your business quickly, and it is easy to list, manage, and process orders on Ajio. Sell anything from affordable styles to luxury brands. They allow you to list a variety of styles for your loyal customers across India.
👉Seller registration link: https://seller.ajio.com/ajiocommerce/
9. FirstCry
Niche: Newborn and baby and Kids products
Benefits: It offers ideal baby products, kids’ apparel, toys, and maternity items. You can access a vast customer base that is specifically looking for baby and kids’ products.
Firstcry is India’s Largest Online Store for newborn, baby, and kid products. With Firstcry, you can sell clothes, footwear, Toys, diapers, maternity products, and more.
👉Seller registration link: https://www.firstcry.com/m/login
10. IndiaMART
Niche: Clothes, Footwear, Beauty products, pet supplies, mobile accessories, and home decor
Benefits: No commission and transaction fees
You can call this a giant in India’s B2B marketplace. IndiaMART is an excellent platform for connecting buyers with sellers across various products. It is a great option if you are looking to source dropshipping products from Indian manufacturers and wholesalers.
👉Seller registration link: https://seller.indiamart.com/
11. Pepperfry
Niche: Furniture, mattresses, home and decor products, lighting, kitchen, and modular
Benefits: They handle order fulfillment and shipping.
Pepperfry’s Logistics Network Delivers to 18000+ Pincodes and Provides Assembly Services. You can get Expert Guidance on Market Trends from their Category Manager. With Pepperfry, you can Showcase Your Products to 1.2 Crore Potential Customers Each Month.
👉Seller registration link: https://seller.pepperfry.com/merchant/login
12. Tata Cliq
Niche: clothing and fashion accessories, Footwear, beauty products, Gadgets and more.
Benefits: You can sell products online using simple steps. You can only be paid for the item you have sold.
Tata Cliq is the part of Tata Group. Its ecommerce marketplace allows you to sell all kinds of products and services, from apparel to accessories.
👉Seller registration link: https://sellerzone.tatacliq.com/
13. LimeRoad
Niche: Clothing and Home Decor products
Benefits: LimeRoad offers unique features like “Scrapbook,” where sellers can create and share looks using different products. They also do Model and tabletop photoshoots.
Limeroad is an online marketplace where you can sell clothes and accessories. Anyone can sell on who deals with manufacturing, retail, designing, and reselling of fashion garments with their product listings option.
👉Seller registration link: https://sellerseva.com/limeroad-seller/
14. Reliance Digital
Niche: Electronic products
Benefits: Sellers benefit from its extensive network of physical stores across India.
Reliance Digital is India + stores nationally and housing over 200 brands and 5000 products. With them, you can sell Mobiles, Tablets, televisions, Home appliances, computers, cameras, Kitchen appliances, and more. Reliance Digital is a trusted and well-established brand that can enhance the credibility and trustworthiness of the products sold on the platform.
👉Seller registration link: https://supplierregistration.ril.com/
15. Bigbasket
Niche: Grocery products and household essentials
Benefits: Sellers can benefit from an efficient Logistics and Delivery Network. The platform regularly runs promotions, discounts, and sales events, which can help increase product visibility.
BigBasket has a vast customer base across India, providing sellers with access to millions of potential buyers who regularly shop for groceries and essentials online. BigBasket offers excellent support to sellers, including assistance with product listings, inventory management, and any operational challenges.
👉Seller registration link: https://www.bigbasket.com/partner/
16. Facebook Marketplace
Niche: Vehicles, Clothing, Electronics, Garden and outdoors, Pet Supplies, Toys and Sports
Benefits: Access to large audiences, Free to use, User friendly platforms
Facebook marketplace doesn’t charge any listing fees. With this, you can easily share your product listing with your group’s business page to increase brand visibility.
👉Seller registration link: https://www.facebook.com/marketplace/learn-more/
17. Bonanza.com
Niche: Fashion accessories, Beauty products, Handbags, and Home Decor products
Benefits: There are no listing fees, a user-friendly platform, and responsive customer service.
Bonanza is an online marketplace that empowers small businesses. It offers user-friendly tools to list products, manage inventory, and sell. The platform automatically optimizes listings for search engines.
👉registration link: https://www.bonanza.com/
18. Shopify
Niche: Health and wellness products, Fashion, Home Decor, Travel accessories and more.
Benefits: User-friendly interface, customizable storefront, Multiple sales channels, and more.
Shopify is an ecommerce platform where you can create your own online store with their customizable themes. It provides all the essential tools needed for running an online business, including inventory management, order tracking, payment processing, and more.
👉Seller registration link: https://www.shopify.com/in
19. Urban Ladder
Niche: Furniture
Benefits: They invest in marketing campaigns and social media promotions. They also handle customer queries and issues.
They target customers who are specifically interested in premium furniture and home decor. Urban Ladder is a well-known and respected brand in the Indian market. It enhances your credibility when you sell products related to urban interiors.
👉Seller registration link: https://www.urbanladder.com/
20. Craftsvilla
Niche: Fashion, Beauty and personal care products, Home Decor, and Electronic products
Benefits: The platform attracts customers who are specifically looking for traditional, artisanal, and culturally rich products.
Craftsvilla supports artisans and small businesses by providing a platform for them to showcase their work, help them reach a larger audience, and grow their businesses.
👉Seller registration link: http://www.craftsvilla.com/sell
21. Lenskart
Niche: Sunglass, Eyeglasses, Contact lenses, and Frames
Benefits: Lenskart invests in marketing campaigns such as digital advertising, social media promotions, and seasonal sales events.
Lenskart is an Indian multinational optical prescription retail chain that focuses exclusively on eyewear, including prescription glasses, sunglasses, and contact lenses. This specialized focus ensures your products reach customers who are specifically looking for eyewear.
👉Seller registration link: https://partners.lenskart.com/
22. Bluestone
Niche: Jewellery products
Benefits: BlueStone handles customer inquiries and provides strong after-sales support.
It is India’s largest e-commerce portal for fine jewellery. With them, you can sell rings, earrings, pendants, solitaires, and more. BlueStone provides detailed product descriptions, high-resolution images, and expert craftsmanship details, which help to showcase your jewellery in the best possible way to attract customers.
👉Seller registration link: https://www.bluestone-trading.com/sell-to-us/
23. JioMart
Niche: Electronics, Fashion, Industrial supplies, Jewellery, Premium Fruits
Benefits: Jio Mart has the most extensive customer base. They provide access to detailed analytics and sales reports to help you track product performance.
Jiomart is an Indian e-commerce platform owned by Reliance Retail. Initially, it focused on groceries. To attract customers, They frequently offer discounts, deals, and promotions. Being on this platform allows your products to benefit from these marketing strategies.
👉Seller registration link: https://identity.seller.jiomart.com/seller_registration
24. Google Shopping
Niche: Electronics, Home and Decor, Kitchen and Dining, Toys, crafts and hobbies, kitchen appliances, and more.
Benefits: You can target both local and global markets
You can showcase products on Google for free. Boost your conversions with Google Ad campaigns quickly. It provides detailed analytics and performance reports, allowing you to track metrics such as impressions, clicks, and conversions and adjust your strategy accordingly.
👉Seller registration link: https://business.google.com/create/new
25. Quikr
Niche: Furniture and decor, Appliances, cars, bikes, Home, Toys, and more
Benefits: Quikr allows you to target specific localities and regions, helps you to connect with buyers in your area, and streamlines transactions for local sales.
Quikr is an Indian online marketplace and classified advertising company. Quikr enables direct communication between buyers and sellers through in-app messaging or contact details, facilitating negotiations and transactions.
👉Seller registration link: https://www.quikr.com/Register
26. Croma
Niche: Television and accessories, Home appliances, Phones, computers and tablets, Health and fitness, and more.
Benefits: Croma has a substantial customer base across India, targeting customers based on tech gadgets
Croma Retail is a stop destination for online shopping in India. Croma operates both online and through physical stores. This omnichannel presence means your products can benefit from visibility in Croma’s physical retail locations as well as online.
👉Seller registration link: https://www.croma.com/
27. Zomato
Niche: Online food delivery
Benefits: Zomato’s search and discovery features make it easy for users to find your restaurant or food business based on location, cuisine, and reviews, enhancing your visibility.
Zomato is an Indian multinational restaurant aggregator and food delivery company. It allows you to create and manage special offers and promotions, helping you attract new customers and encourage repeat business.
👉Seller registration link: https://www.zomato.com/partners/login
28. 1mg
Niche: Pharmacy with a wide range of Prescription
Benefits: 1mg attracts users explicitly looking for medical products, pharmaceuticals, and health-related information.
India’s best online pharmacy has a wide range of Prescription and OTC medicines. 1mg allows you to reach both local and national markets, expanding your customer base beyond specific regions.
👉Seller registration link: https://tata1mg1.viewpage.co/Landing-Page-01
29. Naaptol
Niche: Apparel, Footwear, bags, mobiles, Home and kitchen, Furniture
Benefits: Naaptol operates through both online platforms and television shopping channels, allowing you to reach customers who prefer different shopping mediums.
Naaptol promotes products through dedicated television slots, which can enhance visibility and attract a broad audience, particularly in regions with high TV viewership.
👉Seller registration link: https://www.naaptol.com/faces/jsp/becomeASeller/becomASeller.jsp
30. CaratLane
Niche: Jewellery
Benefits: CaratLane offers customization features for customers, allowing you to provide personalized jewellery options.
CaratLane is an Indian physical and online jewellery retailer that offers exquisite craftsmanship in beautiful jewellery designs, such as rings, earrings, pendants, necklaces, chains, bangles, and bracelets. As a part of the Titan Company, CaratLane has a high level of trust and credibility among customers.
👉Seller registration link: https://www.caratlane.com/
Final Thoughts
Each platform offers unique benefits suited to different kinds of product categories and seller preferences.
By carefully selecting the platform that aligns with your business model and audience, you can significantly enhance your online presence and revenue.
Always remember to stay updated with the latest trends and features these platforms introduce. It will help you to leverage them for your business growth.
Whether you’re just starting an ecommerce business or looking to expand your existing online business, these platforms provide the best tools and audience to help you succeed in the competitive digital marketplace.
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Frequently Asked Questions
Which online selling site is best?
Here are some best platforms to sell online in India.
- Amazon
- Flipkart
- Meesho
- Myntra
- TataCliq
- Snapdeal
- Bigbasket and more
How can I sell easily online?
Selling products online can be made accessible by following these steps:
- Choose the best platform to sell products
- Steup your online store
- Use high-quality images and engine product descriptions on the product page.
- Offer multiple payment methods
- Focus on customer service
- Promote your products through effective marketing strategies
How can you earn money online?
To earn money online, you can start an ecommerce business. Here, we share some profitable online businesses with profitable margins.
- Print On Demand
- Dropshipping
- Start your online store
- Sell digital products
- Affiliate marketing
- Selling products on marketplaces
- Selling products on Instagram and more.
Content Writer, Blog Editor at Qikink
