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Cash on Delivery: Process & Guidelines

Cash on Delivery (COD) is a payment method where the customer pays for their order at the time of delivery rather than at online checkout. It is widely used in Indian eCommerce as it builds trust with customers who prefer to pay only after receiving their product.

5 min read
Updated April 2026
For Online Sellers

What Is COD: Cash On Delivery Meaning

Cash on Delivery (COD) is a payment method where the customer pays for an order at the time of delivery instead of paying at online checkout. The payment is collected by the courier or delivery agent when the package reaches the customer's address.

This method is widely used in eCommerce because it allows customers to place orders without making an online payment in advance. COD is popular and increases the trust in online orders, because more customers prefer to pay only after the product arrives.

Once the payment is collected, the courier partner confirms the transaction and the order is marked as delivered.

Quick takeaways

  • Payment is collected by the courier at the customer's door.
  • COD is not available at all pin codes and may be restricted for high-value orders.
  • Orders have a higher RTO risk than prepaid orders due to many unavoidable reasons.
  • An additional COD handling charge is applied separately from the regular shipping fee.

How Cash on Delivery Works?

In a Cash on Delivery order, the payment process happens during the final step of delivery. The general flow can be listed as:

  1. 1Customer places an order and selects COD at checkout.
  2. 2The seller confirms and processes the order for dispatch.
  3. 3The courier delivers the package and collects payment at the door.
  4. 4The collected amount is remitted back to the seller after a settlement cycle, with applicable COD handling charges.

For online sellers, COD works the same as the fulfilment process as for prepaid orders, starting from printing, packing and shipping. The difference is purely in when and how the payment is collected.

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What are the Main Cash on Delivery Rules?

While COD is a convenient payment option, certain cash-on-delivery rules are usually followed by eCommerce businesses and courier partners. Some of them are:

Order Value Limits

Most courier partners offer COD availability only at a certain order value. High-value orders above the mentioned quantity are typically restricted to prepaid payment only.

Pin Code Availability

Cash on delivery might not be available at every delivery location. Remote or limited service pin codes may be excluded from COD eligibility.

COD Charges

Some platforms or logistic providers apply additional COD handling charges for processing the payment.

Cancellation Risks

As cash on delivery buyers are not paying before the delivery, order cancellations and refusals at delivery are more common than with prepaid orders.

Remitting Cash

Payment collected by the courier is not transferred to the seller immediately. Payment is usually settled on a weekly cycle, depending on the partner.

These rules help manage delivery operations and reduce failed deliveries.

What Are COD Charges And RTO?

Many of the eCommerce platforms apply a small fee for offering Cash on Delivery services. This charge covers payment handling and courier collection services. This fee is separate from the regular shipping cost and applies only when the customer selects COD during checkout.

COD orders also carry a higher chance of a Return to Origin (RTO) rate than prepaid orders. Refused deliveries, unavailable customers, and last-minute cancellations are more frequent on COD, which leads to RTO.

Manage COD-related problems, like RTO orders, by confirming them with customers before dispatch, keeping delivery communication active through SMS or WhatsApp updates, and monitoring which products or regions generate the highest refusal rates.

How Cash On Delivery Helps Print On Demand?

In print on demand and dropshipping businesses, COD can help increase order conversions because customers feel more comfortable paying after feeling the touch of the personalised product.

But sellers must also manage the possibility of undelivered or returned orders, which can occur if customers refuse delivery or are unavailable. Most of the Indian print on demand sites support Cash on Delivery for sellers across India, allowing brands to offer flexible payment options.

Real Example

How enabling COD boosted conversions for a clothing brand

A new clothing brand notices that a large portion of their Indian customers abandon checkout when only prepaid options are available. After enabling COD through their POD partner, order conversions increase noticeably. However, a few customers refuse delivery or are unavailable, leading to RTO shipments. To manage this, the brand starts sending WhatsApp order confirmation messages before dispatch, reducing refusals and keeping their COD RTO rate under control while still benefiting from higher overall sales.

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