This week: Build trust for new business and D2C’s innovative strategies
👋 Hola
Welcome to the Monday Melange: What are you going to get from this?
Do you know postponing things will eventually get you in some cases you never want to be? For example, forgetting to click one button made the Monday Melange into a Thoughtful Tuesday. Well, for me, this Tuesday is very thoughtful.
Twitter personally sent emails to advertising agencies globally to start their advertising again on their platform. They also stated they would get concessions for their ad spending. Twitter calls this Value Add and depending upon the ad spend, advertisers even get 100 percent value add.
Companies like General Motors, Ford, and Jeep froze and reduced their ad spending on the platform after Elon’s arrival. On the other side, Elon tweeted on thanking the advertiser who came back to Twitter. No one knows what’s happening over there. Click here to read more. 👈
The D2C market still has so much potential for new players in India. But how can we compete with our rivals in the same niche business and stand big among others? Being innovative with strategies is the key to growing your business.
Add your innovation to the content and design of your website to its core values. Also, it should be in product development, customer experience, marketing, logistics, and after-sales. Use modern technologies to measure the analytics of your content on social media and website and optimize it further. Tap to check the full article. 👈
In recent times, customers embrace brands that offer sustainable shopping options. As per the reports, more than 80 percent of people expect sustainable features. Companies need to educate customers about what their sustainable option means for the environment.
Try showing a line of Low carbon emission shipping for the Regular shipping method while check-out. We are experiencing brands like Apple, Zara, and Pact’s action to reduce carbon emissions by introducing changes by letting us know. Click here to read more. 👈
- Most of you asked us to optimize the shipping weight of some accessory products. Well, we have worked on those changes and it’s live now.
- You can ship an 8×8 canvas now at Rs.60 shipping cost. Previously, it was shipped under 1500 grams slab at Rs.180 shipping cost.
- The same goes for the 12×12 frame poster, it was shipped under 2500 grams slab. Now, you can ship it in 1000 grams slab at Rs.120 shipping cost.
- You can check the shipping weight for all the products in the Qikink dashboard. Go to Products > Qikink Products List.
Connecting your Shopify store with Qikink and pushing products to it is easy as it sounds. Don’t know how to do it? Then learn by watching this video. Start adding and selling products online.
Selling repeatedly to existing customers increases the profit than to new customers. We all already knew that. But what are the ways to do it? This week I brought you the perfect podcast on how to build a long-term relationship with customers and drive more revenue from them. 👈
- Mobile First Design – Having a mobile-friendly website drives more traffic and conversions. Learn why and what it matters for investing our time in mobile-first design here. 👈
- Build trust for new business – Earning customer trust at the initial stage of business is hard. But trust is the main factor for sales. Know how to gain trust in these ways. 👈
- Adding blogs to the store – Adding blogs to your store helps the store in more ways. There are opportunities from increasing loyalty to good search engine rankings. Tap to know to read more about this here. 👈
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