This week: Bharat’s 2.0 customers analysis and Holiday giveaway ideas
👋 Hola
Welcome to the Monday Melange: What are you going to get from this?
Mobile commerce is the major way to increase profits in the modern eCommerce era. With all the new advancements, the path to purchasing mobile devices still has barriers. Text-to-buy and click-to-buy features are introduced to expedite the checkout experiences of mobile-first consumers. SMS marketing is suited for D2C brands with high ROAS than other marketing channels.
Players like Myntra and Walmart are expanding their shopping activities into conversational channels. They offer a Click-to-buy option with a shoppable link to their site to make the purchase. Text-to-buy is the same method whereas it asks for a confirmation reply like “BUY” and “CONFIRM” texts. Brands experiencing increased conversion and retention rates from employing this method. 👍
ShareChat revealed the report on Indian users that was divided into Bharat and India users. Bharat users consume content in Indic languages on social media. They have a share of 50 percent of overall social media users and dominate in higher engagement and shopping habits than India users. Meesho’s CEO recently stated the importance of targeting these people in the TechSparks 2022 event. 😀
Several myths are roaming about Bharat users such as less spending on gadgets, lack of modern payments, and majorly used for travel purposes. But recent survey states they are overlapping with India users with significant growth. By constantly working with Bharat customers, Meesho tops the list in recent festive season sales ahead of Amazon India.
Building a brand is not just posting content on social media and using influencer marketing to spread awareness. Smartly employing the resources helps brands stand in the market for a long time. Brands need to have new-age tactics on different platforms other than sharing the same content in all channels.
Consumer-focused and personalized advertising is the way to add to modern marketing strategies. It will be the secret sauce to building a successful D2C brand. A brand needs to use every customer touch point with its content via all potential mediums. The founder of Chai Wala stated that people love to connect with the brand when they hear personal stories.
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Current days entrepreneurs mostly happen when starting as a side hustle. Having doubts? Read up. Clothing brand Aline Mae Maternity makes $2M by selling maternity wears on Amazon and their website. Listen to this awesome podcast here. 👈
Winter season is almost at the front door. Are you ready to roll this season’s campaigns? Don’t forget about content strategy. If you have not worked with an influencer yet, now is the time. It takes 10 seconds to answer the following questions.
- These two companies just joined to introduce electric vehicles for last-mile deliveries in India.
- What is the world’s largest online shopping festival?
- Behavioral Analytics – Since we are creating a website for the customers, We need to know how they behave and experience our website. Tap here to learn more. 👈
- Be Unique – People never forget the memorable experience and try to return if you offer something unique. Tap here to learn how to differentiate yourself from competitors. 👈
- Holiday Giveaway Ideas – Taking action at the right time helps brands to boost their revenue and leaves a good interest in it. Try these giveaway ideas during the holiday season. 👈
- TVS and Amazon India have joined hands to strengthen electric mobility in the country.
- Every year on November 11, Chinese people celebrate Singles’ Day. Which is also the period of the world’s largest online shopping festival.
Yes, Your friends will love this fun-filled newsletter. Why don’t you share it with them early?