This week: Content Marketing Trends & Perceptual Mapping
👋 Hola
Welcome to the Monday Melange: What are you going to get from this?
Customers are ready to spend more on sustainable products which help the environment stay healthy. According to the survey in 2021, Southeast Asian countries more often bought eco-friendly products than any other world nation. Since you are using print on demand model, you can also mention that the products are manufactured on a demand basis. Tap here to know other ways.
We can show the shipping method as “Eco” for the customers and ship the packages through surface mode as free shipping. Educate the consumer about climate change by using Air mode. Try showing eco-friendly packaging boxes of your products. Gen Z customers don’t hesitate to take action on sustainable brands. Nowadays, Sustainability is having a big impact on all brands. Tap on it right away.
Content marketing is the new trend to create and strengthen relationships with the customer more deeply. Since 2023 is going to start, we can perform them and seek better results. Begin with creating short video content which drives major traffic to the website. Write blogs with your own researched content on how-to articles for the users.
A recent report from HubSpot conveys that viewers want to be entertained and taught by the brand’s videos. Convert your video into a podcast and publish it across the channels to tap most of the touch points. Content generates revenue and it has to be made for the consumers. Click here to learn more about the trends.
AI becomes the most needed thing in eCommerce. From chatbots to creating ad campaigns, AI slowly making progress in doing business online. Currently, It can fulfill processes like keyword research, idea generation, and writing content. Some AI tools can create content based on the existing one with keyword research.
Google not shows results only with keywords but with searchers’ intent too. So, it will be more useful for brands to use AI tools to create content. If a brand knows how to employ AI in SEO, it will definitely win the market among those who don’t. maybe in the future. Most SEO experts believe that AI will change the path of eCommerce. Tap here to read more. 👈
- We have received a lot of responses for the Embroidery Pilot Program. We appreciate the product recommendations, requests, and love you showed in the last newsletter.
- We already started processing your embroidery order samples. We will send you the samples soon.
Selling more than 2000 SKUs online and earning 7 figures with the on-demand business model. Sounds fascinating! Annette De Lancey runs Castcoverz, a platform to buy orthopedic goods such as boots and cast covers globally. Listen to this week’s podcast on how she dropships the products effectively here. 👈
- Optimizing Images – Making your site loads faster improves the SERP rankings and better user experience of your website. Learn the do’s and don’ts by clicking here. 👈
- Perceptual Mapping – Why your targeted customers need to choose your brand over your competitor. To fill those gaps between you vs competitor is vital role in marketing. Tap here to know more. 👈
- Managing Micro & Nano influencers – Working with nano and micro influencers can ramp up the revenue of a store. Find out the ways by clicking here. 👈
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