This week: Micro & Nano influencers and Learn to spy on your rivals 🕵️
👋 Hola
Welcome to the Monday Melange: What are you going to get from this?
Have you ever known that India’s cash-on-delivery in eCommerce is worth $30 billion? eCommerce enabler Gokwik states despite of increase in people using more digital payments, still COD transactions have dominating results. Click here to read.
The co-founder of Gokwik said there is a 50% overlap between people using UPI or credit cards and COD. It is a generational thing and will take 10-15 years to completely move away from the cash-on-delivery option, he added. How will the payment option for online shopping be in the next 5 years? 🤔
Influencer marketing is the best way to drive sales and create ethnicity. But we can’t work with Alia Bhatt and Katrina Kaif for this. The reason is finding influencers related to our niche is important. That’s why even big brands are using micro and nano influencers. Tap here to know more.
Studies prove that micro-influencers achieved more conversion rate than macro-influencers. Even if they have a smaller base of followers, they hold great engagement and recommendation results on services. You can check some of the top brands using these people on their social profiles.
Just like the SEO research on your competitors, keeping an eye on your rival sites is always useful. Consider what other brands are doing right and wrong to find out their weak spots. There are many tools available online to do this for you. Tap to read more.
Study the competitor store’s design, layout, navigation, and checkout pages. Spy on how they use ratings, QA on products, and subscribe to the emails. Don’t copy all the things from them. Work on the weak spots and replenish them on your site.
Selling 1 million products in 20 months isn’t an easy task. It needs a lot of hard work and dedication to say, “Yes, we’ve done it.” Listen to how a chocolate company achieved this goal from this podcast here. 👈
- Marketing trends in 2023 – Business owners need to apply the best approach to marketing trends in their store with the best future knowledge. Click here to learn. 👈
- Tune-up product page – The product page is a crucial step in a website where buying decisions are made. So, be clear about all the information. Check out these ways. 👈
- Personalized user experience – According to the latest consumer behavior trends report, users who get personalized experiences will buy more products from a brand. Tap here to here. 👈
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