How to Launch your Online T-Shirt Store?

How to Launch your T-Shirt Store?

How many times have you wondered where to start? Looking for any step by step guide to help to start your T-Shirt store online? The search ends here.

Qikink presents the ultimate “How to” guide to launch your T-Shirt store, covering all essential and advanced topics. Learn and research your own to get started immedidately. Your customers are waiting to purchase your designs.


1. Basic Store Setup

Register a Domain

Go straight to, search for a combination of brand names. There are also enough online tools to suggest you a good domain name. There are a lot of extensions as well these days. Decide on one and register your domain name. .com will be an ideal choice if you are looking to target a global audience now or in the future.

Trademark Registration

Register the trademark for your brand as early as possible. If there is a strong brand like yours already in your market, then there is less chance for you to use that brand further. You can apply from online service companies or there will be a trademark consultant lawyer in every city.

Decide Selling Platform

Shopify is an ideal choice for beginners. If you already have PHP or WordPress experience, you can build a woo commerce website as well. You can use this simple post to learn and decide about the commerce platform to use with print on demand and drop shipping services, Like here <>

Payment Gateway

Selecting a payment gateway for your e-commerce store is as important as selecting the platform. It is also depends upon the ecommerce platform selected. There are top E-Commerce Payment gateways in India like CCAvenue, PayU, RazorPay, CashFree, Paytm etc. You can check the prices, annual maintenance fee, upfront payment if any, support level, ease of dashboard use, payment days and platform integration support to decide on the right one.

2.Designs for the Products

Get creative here, but study the market first and create market fit designs with a lot of creativity. You can convert your passion, ideas, sketches, design inspirations, photos into print-ready graphics files from various tools like Photoshop, CorelDRAW, Canva etc. You can also use external agencies to get your design requirements done.

You need to make sure the t-shirt designs are high resolutions with PNG or TIFF format. The minimum DPI required to print on a t-shirt will be 150 DPI. To have a good quality of print on the t-shirts and other apparels, get the design files with more than 150 DPI resolution.

3.Qikink Signup

Once the designs are ready after the website, domain name and payment gateway, you need to get the product images to sell. You can create a t-shirt mockups and other product mockups using Qikink’s Mockup Generator with real international model images. Signup at Qikink using this link(, Go to Mockup Generator, upload your designs and download the mockups. Also sync your Shopify store with qikink to easy automation of ordering process.

4.Webstore Setup

Setting up a website looks very simple, but every step has to be done with much clarity and planning to have a smooth order flow. We should get orders continuously from day 1, right? Have a look at the following points while setting up your web store

1. Website Architecture

– Do not have a confusing architecture of web page. As a thumb rule, you should not be 3 pages away from the home page.

2. About us

– This is as important as your product page, fill this with your heart with as real info as you could.

3. Contact us

– Give a clear address, phone number and email address with a form to contact you at any point in time.

4. Product Description

– Give as much information as possible related to the product like its features, unique features, the design aspects, the design inspiration, a story about the design, special points, product wash care, courier timelines, etc.

5. SEO Aspects

– Get the Meta Title and Meta Description right with a perfect mix of combinations. Also, utilize all the content area with the right mix of keywords and long tail keywords. Get the images to minimum possible size with alt tag setup.

6. Product images

– Get as colorful as possible when it comes to product images. Customers like variety with product images and designs.

7. Checkout Process

– Make the checkout process as easy as possible with a maximum of 3 steps without any distractions for the customers during the process.

8. Exit Popup

– Use exit popup to offer your largest offers. When your customers try to exit the page apart from thank you page, you should show your biggest offer to convince the customer to purchase a t-shirt.

9. Subscriber List

– Showcase a subscriber like with text like “Signup for 10% OFF” or so. Once a subscriber added to your list, you can easily target with emails for a lifetime.

5. Sales

Get your first 50 sales without spending anything on advertising. Get the word our into your community, family, friends and their circle and so on. Get feedback about the products, understand the process and improve every bit of it.

Start with influencer marketing for shout outs. Send them freebies and get followers and sales from that. Move on to actual Ad spends with Facebook Ads. Install Facebook Pixel. Start with your best few designs very narrowly targeted to the audience. Create various types of Ad sets and measure the performance of each one.

Try a various type of Ad sets for various campaigns and kill the underperforming ones and double down on the best-performing ones. Keep monitoring the same and keep improving on the ad sets and niche targeting. The more you measure and learn, the more your advertisement will be profitable.

Google advertisement can give you an advantage from search results. But you should have a good brand appeal, nice website, proper SEO, good page speed, more reviews to benefit from the Google Adwords completely. You can try display ads on partner websites with re-marketing.

We are also coming up another complete guide for Facebook Advertisement and Google Adwords.

6.Order Processing

If your store is linked to Qikink Dashboard, your orders will automatically go to the dashboard. You have to call and confirm your COD orders to reduce returns and make the orders live. Once it’s live, Qikink team will print on demand and ship the orders in 2 days.

Use custom branding options to showcase yourself as a better brand. You can use,
1. Free Custom Brand Sticker on the courier packet
2. Free Custom Brand Name and Contact Number in the Address Space
3. Custom Neck Labels
4. Thank you Card
5. Hang Tag
6. Custom Printed Courier Cover

Qikink packs the orders with great care by keeping cardboard inside so that your customers receive the product as we pack them. And not as a bundle of fabric. Once the order is dispatched from our side, the dashboard displays the shipping details and the same will be updated in your store as well if it’s integrated.

7.Scale Up

Scaling up your brand is a challenging one, but that is where the sweet spot is right? Qikink has all the necessary setup to make you hugely profitable if you can use them in the right way.

If you selling 50 designs and 5 of them are selling in good numbers every day, convert them into screen printed products at almost 2/3 of the cost and stock them with Qikink. Qikink will dispatch those products when you get an order by charging only for shipping. You earn better margins from your best selling designs. Measure and do this for all your best selling designs. Keep creating more best selling designs by experimenting with many more DTG designs.

Being in the merchandise business, you can take orders from local events, develop good reviews for custom t-shirts in google to get more such enquiries. Everyone in your friends and professional circle should know to whom they should turn to for any such T-Shirt requirement. Qikink can do Bulk Custom T-Shirt Printing in the promised timeline and superb quality.

Likewise, there are many opportunities for scaling your brand from garage to a popular merchandise brand. There are unique products to sell like Canvas Shoes, Pre-Printed T-Shirts, Glow in Dark Print, Canvas Prints, etc.

8.International Sales

You can sell internationally to NRIs and others from Qikink, India. Design and target them with a good brand following and trust appeal to have better conversion rates. Qikink used DHL and FedEx for international deliveries and all of them can be tracked.


Qikink is a one-stop destination for all your merchandise fulfillment. You can start slowly and get a good number of sales by concentrating on niche designs and clever marketing. Sell Print on Demand T-Shirts, Polo, SweatShirts, Tank Tops, Crop Tops with good prices and drop shipping options in India.

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