2024 promises to be an exciting year for eCommerce, with social platforms changing product discovery, increased customer expectations for tailored experiences, the continuous rise of subscriptions, a shift in retention measures, and the growing relevance of AI and automation.
As a result, one of the most common problems eCommerce firms have is losing track of their marketing operations. That’s when marketing calendars have become essential for businesses organizing future campaigns, promotions, product launches, and other marketing activities around the most essential Indian holidays.
We created an eCommerce holiday calendar to save you time and optimize your marketing efforts. It gives a quick overview of events and holidays to help you have your most successful year 2024.
NOTE:
Holiday campaigns may go viral for all the wrong reasons. Choose events relevant to your brand and target audience to avoid this happening to your brand. Explore the importance of these events and follow your moral conscience.
eCommerce holiday calendar and events 2024
January 2024
Trends to look out for
January is one of the most appealing months for online buyers and sellers, with people seeking ways to spend Christmas money and redeem gift cards. This is also an excellent opportunity to expose your brand to new customers.
Who can say no to a good resolution? The new year is an excellent moment to reach out to clients who are resetting their goals or making resolutions for the next year.
Product Ideas – Sports Apparels and Sipper Bottles
February 2024
Trends to look out for
With New Year’s resolutions largely abandoned, February has much in store for dreamers, lovers, and sugar addicts. We’ve got you covered from World Nutella Day to Valentine’s Day. This month, you can let your imagination run wild and employ promotions on hot sellers to boost your sales.
If your business sells giftable products, ensure that your listings are well-optimized and that you or your agency has a list of Valentine’s Day-related keywords available for your ad campaigns.
The Super Bowl takes place in February as well. E-commerce firms with merchandise and things suitable for Super Bowl parties can prepare their listings and advertising efforts to stand out.
Product Ideas – Accessories and Apparel
March 2024
Trends to look out for
March announces the arrival of spring and the commencement of Spring Break! Brands selling vacation items, swimwear, pool party décor, or anything that will assist in curing a hangover should brace themselves for a monthly boost in sales.
Use this upbeat atmosphere to celebrate International Women’s Day or Mother’s Day with email ads that bring back loyal consumers to your business to buy gifts for their loved ones.
Product Ideas – Framed Posters, Canvas, Mugs
Monthly Observances – Women’s History Month
April 2024
Trends to look out for
The following eCommerce holiday, April Fool’s Day, is an excellent opportunity for you and your brand(s) to offer discounts that appear too good to be real.
If that’s not your thing, you may step back and pitch your products as Easter presents to buyers before Easter Sunday.
If your business sells items suitable for Easter baskets, now is the month to shine. Ensure your listings are optimized, and consider including Easter-related keywords in your promotion.
Sibling Day, celebrated all across the world, honors the special bond that exists between siblings. Like Mother’s and Father’s Day, Sibling Day is ideal for treating your brother or sister with gifts or an invitation to spend quality time together.
To identify the finest keywords for your brand, use Jungle Scout Cobalt’s Keyword Scout!
Consider whether your company sells festival-friendly attire, camping supplies, or other items.
April: Done.
May 2024
Trends to look out for
Mother’s Day is a huge summer shopping holiday. If your business offers gifts, include Mother’s Day keywords in your advertising efforts to get your products in front of customers.
Labor Day is a celebration that honors the labor class’s fight. Firms might consider providing discounts, freebies, and other attractive deals to profit on the day off.
Product Ideas – Home & Living and Accessories
Monthly Observance – Mental Health Awareness Month
June 2024
Trends to look out for
On June 1st, Pride Month begins. Pride clothing, the rainbow flag, and products celebrating gender expression will be popular.
June is the month to honor fathers and father figures. Father’s Day is a well-known holiday in India. Millions of children buy presents, cards, and other items online to honor their father’s sacrifices.
Brands that sell famous Father’s Day items can stock up on similar designs and broaden their advertising efforts to include gift-related keywords.
Product Ideas – Apparel, Phone cases
Monthly Observance – Pride Month
July 2024
Trends to look out for
Guru Purnima is a holy event celebrated by Indians each year. As a result, eCommerce shops take advantage of this opportunity to boost awareness, engagement, and sales during the slower summer months.
Businesses that offer travel-related merchandise and popular summer must-haves should brace themselves for expansion this month.
Product Ideas – Accessories
August 2024
Trends to look out for
On August 15, 1947, India gained independence from the British Empire and became a sovereign nation. As a result, it’s one of the most important days of the year for Indian businesses in terms of marketing, as they embrace it to leverage the country’s pride and patriotism to communicate their message.
Getting your clients’ attention throughout the holiday season might be difficult. Fortunately, this month’s shoppers are also online. However, you may need to be a little more particular about which customers you want to target:
Raksha Bandhan is one of India’s oldest festivals recognizing the special sibling tie. It’s a busy time for marketers as siblings shop for gifts online from eCommerce sites.
Product Ideas – Apparels & Home & Living
September 2024
Trends to look out for
On the eCommerce marketing calendar, September is a calm month. Ganesh Chaturthi is one of the few famous festival companies that use it to increase interaction and advertise discount deals.
The heat has finally broken, and Autumn has begun to arrive – what better excuse to dance in September?
This month brings a variety of popular holidays and events to market, including the start of Grandparents Day and, of course, Labor Day.
Grandparents Day honors the extraordinary link that exists between grandparents and grandchildren. Create heartfelt presents for National Grandparents Day, such as a mug with a “grandpa of the year” graphic or a framed poster with a memory collage.
September is an excellent time to begin planning for the Christmas season! You can get ready by correctly optimizing your listings, establishing seasonal discounts, and preparing new launches you’ll need for Christmas.
Product Ideas – Home & Living
October 2024
Trends to look out for
It’s October, so it’s time to fill your trick-or-treat bags, sip your pumpkin spice latte, and ignite the bonfire.
This month is so much more than simply Halloween. There’s also Teacher’s Day, International Coffee Day, and the start of the World Series.
For eCommerce retailers, October has some highly exciting sales dates: If you want to boost your buyers’ energy levels, utilize International Coffee Day to attach some coffee samples to your shipments. You can do the same thing for your vegetarian customers.
Consider the following marketing concepts for this month below.
Monthly Observances
Monthly Holidays
National Pizza Month
Breast Cancer Awareness Month
Bully Prevention Month
Adopt a Shelter Dog Month
Halloween Safety Month
Financial Planning Month
Product Ideas – Home & Living, Apparels
November 2024
Trends to look out for
The holidays have arrived! At this time, you should be prepared for Black Friday and Cyber Monday.
Your merchandise should have arrived, and your discount plan should have been set. Take a deep breath and watch the funds come in.
November and December account for about 25% of all yearly advertising expenditures on Amazon, so be prepared for increasing ad spending and competition.
Diwali is undoubtedly India’s most significant religious event. This important occasion is celebrated by hundreds of millions of people. As a result, it’s one of the busiest times for eCommerce businesses wanting to offer clothes, decorations, food, and other necessities on this special day.
Product Ideas – Home & Living, Apparels
December 2024
Trends to look out for
You’ve made it to the last month of the year, which means the finish is near. But you already know what it implies, don’t you? The year 2025 is rapidly approaching.
Millions of Christians are living in India. As a result, one of the most significant holidays for brands to capitalize on before the year ends is Christmas.
December 31st may or may not be a holiday. However, it is one of the most important evenings of the year, with millions hosting parties and other festivities to celebrate the huge countdown. As a result, it’s a very busy time for eCommerce retailers selling a wide range of things.
December is also the most generous month of the year. The holiday season is a thrilling time for both customers and online businesses. Ensure your inventory is current, that you have coupons and discounts in place, and that your advertising plan incorporates hot seasonal keywords.
Product Ideas – Home & Living, Apparels and Accessories
Conclusion
New Year is the most important time of the year for eCommerce businesses. Consumers are eager to start a new year and a new chapter. To prepare for this rush of activity, firms should ensure that their listings are well-optimized and that they have a strong marketing strategy.
With new eCommerce potential and challenges emerging throughout the year, staying on top of trends and events that will affect customers’ purchasing patterns (and your rivals’ strategy) in the coming months is necessary.
This eCommerce holiday calendar will help you plan critical selling dates, eCommerce holiday, events, and even tax deadlines months ahead. By utilizing it to stay ahead of the competition, you may acquire an advantage over your competitors and position your business for huge victories in 2024.
TIP – Once your holiday marketing calendar is full, plan a strategy for the holidays and occasions important to your company. Timing, humor, and personalization help develop strong customer relationships. People love honesty and transparency in campaigns.
Remember to return here for a simple guide to 2025 marketing material.
“Which holidays are you planning to include in your holiday marketing calendar? Tell us in the comments section.”
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Frequently Asked Questions
How can the holiday calendar benefit my Print On Demand and Dropshipping Ecommerce business?
A holiday calendar will benefit your print-on-demand business as it provides exceptional discounts and gifts to customers while also rewarding firms’ efforts with significant income and increased reputation. The ability of the company to expand and adjust is put to the test.
Which holidays and events are covered in the 2023 Print On Demand and Dropshipping Ecommerce calendar?
All the events from January 2023 to December 2023 are covered in the Print On Demand and Dropshipping E-commerce calendar.
Can I use this holiday calendar for other ecommerce business models besides Print On Demand and Dropshipping?
You can use this holiday calendar for other e-commerce business models besides Print On Demand and Dropshipping.
How can I effectively prepare for the holiday season using this calendar?
Use this calendar to create marketing and promotional strategies. Look for a month-on-month calendar and see how it fits into your business and plan your offerings.
With over 6+ years of experience in the industry, Ayushi excels in building strong customer relationships and guiding clients toward growth as a Brand Partnership Manager. She enjoys sharing her experience in her content.
