Print On Demand, Dropshipping Ecommerce Holiday Calendar for 2023
One of the most common problems that most eCommerce firms have is losing track of their marketing operations. As a result, marketing calendars have become an essential resource for businesses trying to organize future campaigns, promotions, product launches, and other marketing activities around the most important Indian holidays.
In order to maximize income and engagement in 2023, you need to know which holidays and dates to remember as the year unfolds. To save you time, we created an eCommerce holiday calendar with a quick overview of events and holidays to help you have your most successful year ever in 2023.
Holiday campaigns may go viral for all the wrong reasons. To avoid this happening to your brand, choose events that are relevant to your brand and target audience. Explore the importance of these events and follow your moral conscience from our eCommerce holiday calendar.
eCommerce Holidays and Events 2023
Brands that sell products in Amazon’s health and fitness categories can brace themselves for the surge of resolution customers eager to get in shape and prioritize their health in 2023 by offering discounts or coupons on their products.
If your business sells giftable products, ensure that your listings are well-optimized and that you or your agency has a list of Valentine’s Day-related keywords available for your ad campaigns.
The Super Bowl takes place in February as well. E-commerce firms with merchandise and things suitable for Super Bowl parties can prepare their listings and advertising efforts to stand out.
March announces the arrival of spring — and, with it, the commencement of Spring Break! Brands selling vacation items, swimwear, pool party décor, or anything that will assist cure a hangover should brace themselves for a boost in sales this month.
Use this upbeat atmosphere to celebrate International Women’s Day or Mother’s Day with email ads that bring back loyal consumers to your business to buy gifts for their loved ones.
Monthly Observances – Women’s History Month
The following April Fool’s Day is an excellent opportunity for you and your brand(s) to offer some discounts that appear too good to be real.
If that’s not your thing, you may take a step back and pitch your products as Easter presents to buyers in the week leading up to Easter Sunday.
If your business sells items suitable for Easter baskets, now is the month to shine. Make sure your listings are optimized and think about including Easter-related keywords in your promotion.
To identify the finest keywords for your brand, use Jungle Scout Cobalt’s Keyword Scout!
Consider whether your company sells festival-friendly attire, camping supplies, or other items.
Mother’s Day is a huge summer shopping holiday. If your business offers gifts, try to include Mother’s Day keywords in your advertising efforts to get your products in front of customers.
Labor Day is a celebration that honors the labor class’s fight. To profit on the day off, firms might consider providing discounts, freebies, and other attractive deals.
Monthly Observance – Mental Health Awareness Month
On June 1st, Pride Month begins. Pride clothing, the rainbow flag, and products that celebrate gender expression will be popular.
June is the month to honor fathers and father figures. Father’s Day is a well-known holiday in India. Millions of children go online to buy presents, cards, and other items to honor their father’s sacrifices.
Guru Purnima is a holy event celebrated by Indians each year. As a result, eCommerce shops take advantage of this opportunity to boost awareness, engagement, and sales during the slower summer months.
Businesses that offer travel-related merchandise and popular summer must-haves should brace themselves for expansion this month.
Product Ideas – Accessories
On August 15, 1947, India gained independence from the British Empire and became a sovereign nation. As a result, it’s one of the most important days of the year for Indian businesses in terms of marketing, as they embrace it to leverage the country’s pride and patriotism to communicate their message.
Raksha Bandhan is one of India’s oldest festivals that recognizes the special tie between siblings. It’s a busy time for marketers as siblings shop for gifts online from eCommerce sites.
On the eCommerce marketing calendar, September is a pretty calm month. Ganesh Chaturthi is one of the few famous festivals used by companies to increase interaction and advertise discount deals.
The heat has finally broken, and Autumn has begun to arrive – what better excuse to dance in September?
This month brings a variety of popular holidays and events to market, including the start of Grandparents Day, and, of course, Labor Day.
Grandparents day honors the extraordinary link that exists between grandparents and grandchildren. Create heartfelt presents for National Grandparents Day, such as a mug with a “grandpa of the year” graphic or a framed poster with a memory collage.
September is an excellent time to begin planning for the Christmas season! You can get ready by correctly optimizing your listings, establishing seasonal discounts, and preparing new launches you’ll need for the Christmas season.
Product Ideas – Home & Living
It’s October, which means it’s time to fill your trick-or-treat bags, sip your pumpkin spice latte, and ignite the bonfire.
This month is so much more than simply Halloween. There’s also Teacher’s Day, International Coffee Day, and the start of the World Series.
For eCommerce retailers, October has some highly exciting sales dates: If you want to boost your buyers’ energy levels, utilize International Coffee Day to attach some coffee samples to your shipments. You can do the same thing for your vegetarian customers.
Consider the following marketing concepts for this month below.
The holidays have arrived! At this time, you should be prepared for Black Friday and Cyber Monday.
Your merchandise should have arrived, and your discount plan should be set. Take a deep breath and watch the funds come in.
November and December account for about 25% of all yearly advertising expenditures on Amazon, so be prepared for increasing ad spending and competition.
Diwali is undoubtedly India’s most significant religious event. This important occasion is celebrated by hundreds of millions of people. As a result, it’s one of the busiest times for eCommerce businesses wanting to offer clothes, decorations, food, and other necessities on this special day.
You’ve made it to the last month of the year, which means the finish is near. But you already know what it implies, don’t you? The year 2024 is rapidly approaching.
Millions of Christians are living in India. As a result, one of the most significant holidays for brands to capitalize on before the year ends is Christmas.
December 31st may or may not be a holiday. However, it is one of the most important evenings of the year, with millions of people hosting parties and other festivities to celebrate the huge countdown. As a result, it’s a very busy time for eCommerce retailers selling a wide range of things.
December is also the most generous month of the year. The holiday season is a thrilling time for both customers and online businesses. Make sure your inventory is up to date, that you have coupons and discounts in place, and that your advertising plan incorporates hot seasonal keywords.
New Year is the most important time of the year for eCommerce businesses. Consumers are eager to start a new year and start a new chapter in their lives. To prepare for this rush of activity, firms should make sure that their listings are well-optimized and that they have a strong marketing strategy in place.
With new eCommerce potential and challenges emerging throughout the year, it is necessary to stay on top of trends and events that will affect customers’ purchasing patterns (and your rivals’ strategy) in the coming months.
This calendar will help you to plan critical selling dates, holidays, eCommerce events, and even tax deadlines months ahead. By utilizing it to stay ahead of the competition, you may acquire an advantage over your competitors and position your business for huge victories in 2023.
TIP – Once your holiday marketing calendar for eCommerce store is full, start planning a strategy for the holidays and occasions that are important to your company. Timing, humor, and personalization all help to develop strong relationships with customers. People love honesty and transparency in campaigns.
Remember to return here for a simple guide to 2024 marketing material. Download the 2023 eCommerce holiday calendar here.
Which holidays are you planning to include in your eCommerce holiday marketing calendar? Tell us in the comments section.